  ::I think you might find that movie studios DO directly release their trailers to sites other than Apple.  I don't know where this misconceptions comes from but Apple is, by no means, a studio affiliate more than any other site (Yahoo!, AOL, Videodetective, IMDb).  They neither produce, distribute nor promote films.  Apple is a commercial site that gets revenue from traffic created by trailer views just like any other.  This might sound a little anti-Apple and it is, because not everyone likes, wants, or chooses to use Apple products like Quicktime.  They are a corporation same as all the others.  Wikipedia users deserve to have choices when it comes to media format.  I'll repost more accurately.  Cheers!