` ::::::There are a lot of uses of ``one thousand percent`` that predate and have nothing to do with the McGovern episode – it's a general expression denoting beyond-the-bounds effort or commitment, similar to the sports cliché ``he gave 110 percent on the field``.  That's why McGovern said it in the first place.  The Village Voice one here does not, as I read it, carry any McGovern connotation.  Spotchecking another of your examples, this one, that usage doesn't seem to have anything to do with the McGovern sense either.    `