`Is the Lincoln Gould that just edited this article the same Lincoln Gould that is the CEO of the NPA? Noting that the ``NPA is the umbrella rganisation for commonly  owned newspaper industry service providers. These bodies include the  Newspaper Advertising Bureau (NAB), New Zealand Press Association  (NZPA) and NZPA Content Services``NPA Information about Newspapers - should Mr Gould really be editing this article? I note that along with substantial changes to the article these included the significant removoval of references to NZPA pulling out of London.  `