`  :I was also kinda' thinking the original wisebread.com reference was looking sorta' like a redundant appendage once all the cruft had been trimmed outta' it. And as it provided the Bon Appétit link in the first place ... yeah, I'll trim that out.   :I'm inclined to wonder if it had been originally placed—with its ``expert PhD.`` BS padding—as a bit of whimsy by 'Max Wong' herself ... , I just noticed the 'Simpson's pun' name choice. Doh! :[Ah, I just noticed that it was actually a different IP that added the spurious bits.]  :Anyway, I think it's interesting to note the existence of an origin story as long as it's revealed that its source is involved in marketing the sauce.   :, what's the source (site, article?) address  of that PDF link from Theparos Sauce? It's anomalous. The browser I'm using (Chrome) generally previews 'normal' (.pdf) PDF file links but that one goes straight to initiating an offer to download. It'd be of interest to me to have some provenance on the ``SRIRAJA PANICH, the Original “Sriracha” Chili Sauce`` press release/advert itself.  :  `