 *Oppose - WP:ENGVAR, WP:RETAIN and WP:TITLECHANGES, etc, make clear we don't make a practice of changing English spelling variants for superficial reasons. Wikipedia is not a news site, and as covered in WP:RECENTISM, articles take a broad historical view. Historically, Dunlop is British and most of what there is to say about the history of this company is in a British context. Dunlop Tyres is a subtopic of Dunlop, which is obviously a British subject. The idea that we would flip the spelling of every company article whenever they changed corporate parents would create chaos. Consider the recent changes in ownership of Rover, Mini, Chrysler, Ducati, etc. Is Holden next?  Corporations are fickle, Wikipedia takes the long view. Admins should also note that  seems to be working very hard to undermine Wikipedia's policies on spelling variants, trying to remove non-US spelling at every opportunity, and this appears very WP:POINTy, and it's starting to become disruptive.   