`  == A Third Way ==  Ok, I'm starting to see what you guys are saying. However, to be honest I don't think this article is really about the brand. The first sentence of the article is about the brand, but most of the article is about the product(s). I mean, the section on ``connectivity`` is clearly about the connectivity of the various iPod products themselves, and not the brand. So here is what I propose: zero article in the lead (and anywhere else where we are talking about the brand), but normal usage throughout the rest of the article, where appropriate. So ``The iPod is associated with one host computer,`` would remain the same since it's talking about the product and not the brand. This way we can maintain a grammatically euphonious format throughout, and not have to awkwardly restructure sentences to stay in line with Apple-speak. Basically my fear was that this page would end up sounding like the iPod manual, which, to anyone who has read it, is clearly super-weird. And for the record, I am writing this on a MacBook, I have two iPods, and I love Steve Jobs. But I love the English language more.  Looking forward to your thoughts.  `