 *Comment: I feel like there's a void in the policies/guidelines here, as hinted at in the request. On one hand, WP:COMMONNAME says use the most common name—I assume that to mean the one used by the most people on the Internet, since that is our audience. On the other hand, WP:ENGVAR says don't change between varieties of English unnecessarily and retain the original spelling. Can somebody clarify for me? –  