` When women choose to capitalize on gender stereotypes by focusing on issues that are favorably associated with women candidates and targeting women or other social groups, they improve their prospects of electoral success. p 251  :Examples :1. Nonye Opara – ``has the feminine advantage over all the other contenders``   :2. Nancy Pelosi – ``The pronounced femininity works because it is naturally who she is, but it is also savvy politics``  :3. Michelle Bachelet – ``shattered the mold of traditional Chilean politicians.``  ``Bachelet explicitly framed her leadership style as more feminine``  :4. Cristina Fernández de Kirchner – ``very sexy, very strong and very attractive woman...had not seen such a good-looking woman in Argentina politics since Eva Peron, who died 55 years ago.``   `