`  == Harvard University study about Real Madrid's followers ==  ``A study at Harvard University concluded that Real Madrid ``is one of the 20 most important brand names and the only one in which its executives, the players, are well-known. We have some spectacular figures in regard to worldwide support of the club. There are an estimated 287 million people worldwide who follow Real Madrid.``  This part of the text has as reference an article that refers to the study but, besides some other references to the study, I could not find any traces of that study.`