`  : I agree that SIMBAD is a good source, but there are, of course, other sources.  None amounts to an Académie française for common names.  I agree that a book introducing a name is not prima facie evidence for the name's currency.  Stephen O'Meara's books, for example, routinely introduce his own names, many of which have not caught on.  But there is no set time period for common usage: a name can go viral practically overnight.  A simple Google search indicates that ``the Southern Beehive`` is fairly current for this cluster; it's harder to make a similar case for ``the Sprinter``, though ``the Running Man Cluster`` does appear in the NGC Project.  More references would help.  But characterizing a name as bogus or fictitious or fraudulent is not particularly helpful; what matters is whether the name (however coined) has currency.    `