` they clearly are talking about 1, breast cancer, and 2, social, demographic, etc common knowledge? (ie awareness). It's obvious (I guess not to you) that the phenomenon of 'breast cancer awareness' is at play. Last, if a source doesn't directly, explicitly, use the words ``Breast cancer awareness`` in it (which, again almost all of them do), that doesn't mean it cannot be used at all. Many sources on wiki are like that. They are used to make a particular point. Many sources on wiki are only used for a single sentence. I have seen that all over wikipedia. They are making a point that, in that source, is not directly related to the issue, but which can be logically deduced and used in a rational way which makes it relevant. If you say that is 'technically' not allowed, then you must be being idealistic, because I've seen that all over wikipedia. I wouldn't doubt it's already here too, wonder what an audit (which I already called for; no response) might bring up...`