`  :The critical commentary has to be about the non-free image.  You can't write that a reviewer said the film was decent, then include a non-free image because of that.  If you look at WP:NFCC, we include an image if there is no free equivalent and if it is significant in increasing the readers' understanding.  A lot of film articles have commentary one way or another, but that doesn't mean we can put 10 non-free images because there's 100 KB of reliable sources about the film.  The image has to be relevant to the context; see Fight Club (film) as a personal example for how images can match up with the context and illustrate it for readers.  A picture of Mulder and Scully does not illustrate anything in particular; both David Duchovny and Gillian Anderson have free images on their biographical articles.  There's no reason to show a non-free image of them when free images exist.  That's what I did with Doomsday (film)#Cast.  Wikipedia is supposed to be a free encyclopedia, so we really strive for free images and only include non-free images if they are absolutely necessary for a better understanding of the article, not just for visual illustration. —  •  - `