Marriott Plans to Inject Color Into ‘Beige’ Sheratons. It Won’t Be Easy.. Hotels and Travel Lodgings, Trademarks and Trade Names, Customer Loyalty Programs, Marriott International Inc, Priceline, Sheraton Hotels & Resorts, Starwood Hotels & Resorts Worldwide Inc, Travelocity, Sorenson, Arne M, Phoenix (Ariz)