Apple Opens Up to Praise New Book on Steve Jobs, and Criticize an Old One. Apple Inc, Jobs, Steven P, Chen, Brian X, Books and Literature, Schlender, Brent, Tetzeli, Rick, Isaacson, Walter, Cook, Timothy D, Ive, Jonathan, Cue, Eddy, Steve Jobs (Book), Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader (Book)