B737-700
Flight Crew Last 90 Days 232
Distraction; Physiological - Other
Deviation / Discrepancy - Procedural Published Material / Policy; Inflight Event / Encounter Object
General None Reported / Taken
Environment - Non Weather Related; Human Factors
There is a lighted billboard just to the right of the extended centerline and abeam the approach end of the runway that is very bright and is a distraction. The sign could cause a severe distraction during a low visibility approach; especially at night.  The sign needs to be relocated so as not to shine in the pilots' eyes while on final approach below 100 FT.
The Reporter stated that while they were on short final to PHX Runway 7R a large TV style sign changed content and was bright enough to be a distraction. In a low visibility situation it would obscure approach lights below 100-150 FT. The sign should be dimmed or removed so as not to interfer with flight crew ability clearly to see the runway at low altitude.
A pilot approaching PHX Runway 7R commented on a bright TV style commercial billboard whose content changed during a dusk VMC approach; interfered with visual ability and was a distraction because it was brighter than the approach lights.