PC-12
Flight Crew Flight Instructor; Flight Crew Air Transport Pilot (ATP); Flight Crew Multiengine; Flight Crew Instrument
Flight Crew Last 90 Days 30; Flight Crew Total 4000; Flight Crew Type 100
Communication Breakdown
Conflict Ground Conflict; Critical; Deviation / Discrepancy - Procedural Published Material / Policy
Flight Crew Took Evasive Action
Human Factors
I was making a visual approach into ZZZ. I had been making regular traffic calls since I was about 12 miles out on the CTAF. Hearing no one respond I continued my visual approach to set up for runway XX. The winds at the time were a direct crosswind. I continued my descent all the while making traffic calls. As I was just touching down I looked up to see Aircraft Y enter the reciprocal runway (XX1) and begin its takeoff roll. I thought about applying power and going airborne again. However; the thought of accelerating toward an oncoming aircraft seemed a worse choice then slamming on the brakes and full reverse on the prop. I was able to slow and exit the runway; Aircraft Y did see me at the other end of the runway and aborted its takeoff roll. At the end of it I was able to exit the runway successfully. In the future; at uncontrolled fields I will now overfly the field and rely on visual clearing as a primary means of clearing traffic with the radio/CTAF being second. Especially when the winds at the field do not dictate for certain which runway to use.
PC12 pilot reported near landing touchdown an opposite direction aircraft starting its take off roll.