Small Aircraft
Flight Crew Instrument; Flight Crew Private
Flight Crew Last 90 Days 10; Flight Crew Total 902; Flight Crew Type 32
Situational Awareness
Deviation - Track / Heading All Types; Deviation / Discrepancy - Procedural Clearance; Ground Incursion Taxiway
Air Traffic Control Issued Advisory / Alert
Airport; Human Factors
While landing at Orlando Sanford (SFB) VFR; an unfamiliar airport; I was instructed by the Tower to enter a right downwind for Runway 27R. As I was in the downwind; someone reported that they thought they had lost a tire on 27R.  The Tower then instructed me to continue my downwind; which I did; and said to expect Runway 27 'center'. I was then cleared to land '27 center'.  I checked my VFR diagram and it did show a center runway that was displaced somewhat; so I aimed for what I thought was the runway. I did have my landing light on at the time. It turned out that I actually landed on the taxi way that is almost as wide as a runway. 27 center was further down.  I was told to stop immediately after landing and given a phone number to call; which I did after taxiing to the tie-down spot. It was then I was informed I had mistakenly landed on a taxi way.  As I was landing I suspected something did not look right; but I could see flashing lights on my right belonging to vehicles looking for a tire and did not want to further complicated matters.I've learned that next time; if anything doesn't look or feel right; I will immediately question; if there is enough time; or just do a missed approach and get everything squared away.I cannot tell you how embarrassed I am that this happened; and swear it will never happen again.
Single engine aircraft pilot reported landing on a taxiway at SFB when he mistook it for Runway 27C.