B767-300 and 300 ER
Flight Crew Air Transport Pilot (ATP)
Distraction
No Specific Anomaly Occurred All Types
General None Reported / Taken
Environment - Non Weather Related; Human Factors
This was not a deviation from an ATC clearance. Upon discussion; we decided this was the best option to allow filing of report.  On approach into SJC [in the late afternoon] we noticed a large red rectangular glow in the distance. It pulled my vision off of the approach. I was pilot monitoring.  The lighted rectangle proceeded to change colors; continuously. It is in direct line of sight above the departure end of Runway 30L.  A B737 landed on the parallel runway a few seconds after us. They queried the Tower about this object. We were then informed that the new stadium has installed this lighted billboard...'and it is the size of a building.'  ATC has a deep concern about this installation. They mentioned that our distractions occurred during daylight hours. 'Just imagine this at night'...it will be illuminated 24 hours a day. ATC also mentioned their concern for approaches flying directly over this lighted billboard for approach into Runway 12.  Both the B737 crew and I agreed this would be very distracting.
Air carrier Captain comments on how distracting the video screens at the new stadium are during a daylight approach to SJC from the south.