Medium Transport; Low Wing; 2 Turbojet Eng
Flight Crew Multiengine; Flight Crew Air Transport Pilot (ATP); Flight Crew Instrument
Flight Crew Last 90 Days 50; Flight Crew Total 5000; Flight Crew Type 100
Situational Awareness
Deviation / Discrepancy - Procedural Published Material / Policy; Ground Event / Encounter Other / Unknown
General None Reported / Taken
Human Factors; Airport
Departure; en-route; arrival; and approach were all normal. We were on a visual approach to runway 34; which is 3967' [long]. Upon touchdown; we felt an unusually hard impact. The roll out and braking were normal; and we turned off taxiway H and continued with no further issues. Further investigation indicated we landed just short of the edge of the runway. Unlike the sight picture of a longer precision runway; this is a non-precision runway with large numbers placed no more than 10 - 15 feet from the edge of the runway.
Medium transport pilot reported landing short on runway 34 at PDK airport; citing runway number placement as contributing to an optical illusion.