Commercial Fixed Wing
Flight Crew Air Transport Pilot (ATP)
Situational Awareness; Confusion; Communication Breakdown
Deviation - Track / Heading All Types; Deviation / Discrepancy - Procedural Clearance; Deviation / Discrepancy - Procedural Published Material / Policy
Air Traffic Control Issued New Clearance; Flight Crew Became Reoriented
Human Factors; Procedure
Taking off out of SFO with the Shoreline 2 departure. We were to fly heading 040 off of Runway 28R and climb to 15;000. First Officer flying; at 450 FT I asked if he wanted heading select 040? He said 'no; I'm thinking I missed something.' I checked the departure to confirm routing and confirmed to him that the departure was a turn to 040. This is a very compressed time; as we are now passing about 800 FT and told to switch to Departure Control. Departure asked if we were in a turn; I said yes; was just starting it and Departure said to fly heading 280 up to 10;000. Next instruction after a few seconds was to fly direct Linden when able and climb to 15;000. No mention of any problems from ATC. We were around 1;200 FT I think when we were told to fly heading 280.
After takeoff in heading mode of 283 degrees; aircraft wanted to turn left due to high winds with A/P 2 selected. Pilot Monitoring asked me if this was correct and clicked off A/P at same time Tower switched us to Departure Frequency. Upon checking in with Departure; they said climb to 10 thousand straight out. About 10 seconds later Departure said cleared direct Linden. We complied and continued the take off and checklist. With unfamiliar airport and unfamiliar departure procedures make sure expected routing is what is briefed and if there are questions ask Tower prior to takeoff clearance.
Air Carrier departure from SFO Runway 28R on the 'Shoreline SID' failed to initiate the right turn as published and was instructed to fly runway heading when changed to Departure Control.