Semiotics of fashion
The semiotics of fashion is the study of fashion and how humans signify specific social and cultural positions through dress. Ferdinand de Saussure defined semiotics as "the science of the life of signs in society". Semiotics is the study of signs and just as we can interpret signs and construct meaning from text we can also construct meaning from visual images such as fashion. Fashion is a language of signs that non-verbally converse meanings about individuals and groups. It holds a symbolic and communicative role having the capacity to express one's unique style, identity, profession, social status, and gender or group affiliation.