Peter Morgan (automaker)
Peter Henry Geoffrey Morgan (3 November 1919 – 20 October 2003) was an English sports car manufacturer and Chairman of Morgan Motor Company (MMC) from 1959 until his death in 2003. Peter inherited the Malvern, Worcestershire-based company from his father H.F.S. Morgan. Despite pressures to "modernize", he maintained the family firm's traditions of hand-crafted workmanship and slow organic growth until his son Charles took over as managing director. Morgan was born in Chestnut Villa, his parents' house which was adjacent to the car factory in Malvern Link and where he grew up alongside his four sisters.