Xinghuacun Fenjiu
Shanxi Xinghuacun Fenjiu Distillery Co. Ltd. (Chinese: 山西杏花村汾酒厂股份有限公司) more commonly known as simply Xinghuacun Fenjiu (Chinese: 杏花村汾酒) is a baijiu distillery headquartered in Xinghuacun, Fenyang, Shanxi, China. The primary output of the distillery, Fenjiu, is a qingxiang baijiu that was one of the "Four Famous Spirits" as determined in the 1952 National Alcohol Appraisal Conference, assigning it as the representative of the eponymously named fēnxiāng (汾香; fen aroma) category that preceded the modern qingxiang designation. As of 2023 Xinghuacun Fenjiu is the third most valuable spirits brand in the world.