Fashion cigarettes
Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by slimness and added length over traditional brands of cigarettes. This development of the female market occurred in tandem with an expansion of the "luxury cigarette" concept aimed at men and women, through the appearance of "luxury, opulence and sophistication" of packaging.