Incentive Software
Incentive Software Ltd. was a British video game developer and publisher founded by Ian Andrew in 1983. Programmers included Sean Ellis, Stephen Northcott and Ian's brother Chris Andrew. Later games were based on the company's Freescape rendering engine. Developed in-house, Freescape is considered to be one of the first proprietary 3D engines to be used in video games, although the engine was not used commercially outside of Incentive's own titles. The project was originally thought to be so ambitious that according to Ian Andrew, the company struggled to recruit programmers for the project, with many believing that it could not be achieved.