Jay Baer
The difference between helping and selling is just two letters,If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?",Jay Baer's ,Youtility ,offers a new approach that cuts through the clutÂ­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Business,Nonfiction,Leadership,Buisness,Social Science,Social Media,Business,Entrepreneurship,Social,Education,Audiobook,Self Help,Personal Development
Youtility: Why Smart Marketing Is about Help Not Hype