Geoffrey A. Moore
â€œReadthis book to learn how to create a company as powerful as Apple.â€â€”Guy Kawasaki,former chief evangelist of AppleIn,Escape Velocity ,Geoffrey A. Moore, author of the marketing masterwork ,Crossingthe Chasm,, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The worldâ€™s leading high-tech business strategist, Moore, ,connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidyâ€™s ,Execution,,Clay Christensenâ€™s ,Innovatorâ€™s Solution,, and Gary Vaynerchuckâ€™s,Crush It!,, and for anyone aiming for the pinnacle of business success, ,EscapeVelocity ,is an irreplaceable roadmap to the top.
Business,Nonfiction,Business,Management,Leadership,Business,Entrepreneurship,Science,Technology
Escape Velocity: Free Your Company's Future from the Pull of the Past