Jonah Sachs
Trying to get your message heard? Build an iconic brand?,Welcome to the battlefield.,The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviorâ€”great stories.,With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. Youâ€™ll discover how:,â€¢ Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray,â€¢ Marketers have become todayâ€™s mythmakers, providing society with explanation, meaning, and ritual,â€¢ Memorable stories based on timeless themes build legions of eager evangelists,â€¢ Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world,â€¢ Brands like Old Spice, ,The Story of Stuff,, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz,Winning the Story Wars, is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesnâ€™t come just from telling great stories, but from learning to live them.
Nonfiction,Business,Language,Writing,Psychology,Language,Communication,Self Help,Reference,Research,Buisness,Audiobook,Leadership
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future