Viba Kumar,J. Andrew Petersen
This title focuses on the quantitative and modelling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Statistical Methods in Customer Relationship Management