Paul Arden,Roger Kennedy
Itâ€™s Not How Good You Are, Itâ€™s How Good You Want to Be, is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.,The worldâ€™s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity â€“ all endeavors that can be applied to aspects of modern life.,This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom â€“ all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Nonfiction,Business,Self Help,Design,Self Help,Personal Development,Psychology,Leadership,Art,Inspirational,Productivity
It's Not How Good You Are, It's How Good You Want To Be