Michael H. Hugos
Games are playing a crucial role in many successful businessesâ€”not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in todayâ€™s real-time economy.,Itâ€™s not about giving workers a smiley face for producing more widgets. Youâ€™ll discover how game mechanicsâ€”particularly popular multiplayer video gamesâ€”provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.,Discover why industrial age business structures from the 20th century no longer work,Design real-time business collaboration systems, using massively multiplayer online game concepts,Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing,Understand game dynamics: goals, rules, real-time feedback, and voluntary participation,Apply virtual worlds and 3-D animation to business intelligence and data analytics applications
Business,Games,Game Design,Nonfiction
Enterprise Games