Jay Heinrichs
Yes, itâ€™s true: you ,can ,learn how to be a verbal wizard!, Â , Ever hear someone utter an unforgettable phrase and feel yourself reacting with withâ€¦well, ,awe?Â  ,Ever read a great quote and think ,I could never come up with anything that clever,?Â Â  , Â , Daunting as it may seem, thereâ€™s nothing mystical about witcraft.Â  Crafting memorable lines, doesnâ€™t ,require DNA-encoded brilliance. What it ,does ,require is some knowledge of the tricks and techniques that make words stick. , Â , In ,Word Hero, ,Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh â€“ even a little mischievous.Â  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.Â  Rather, Heinrichs takes you on an amusing â€“ and amazingly ,helpful ,â€“ tour of the mechanisms that make powerful language work.Â  Youâ€™ll learn how to slyly plant your words in peopleâ€™s heads and draw indelible verbal pictures by employing such tools as â€œcrashing symbols,â€ â€œrapid repeaters,â€ â€œRussian Dollsâ€ and even the powers of Mr. Potato Head., Â , With those tools and others tucked in your utility belt, you might not immediately achieve â€œwordsmith immortalityâ€ but you ,will ,become a better speaker, writer, and raconteurâ€¦and long after people have forgotten everything else, theyâ€™ll remember ,your ,priceless lines.
Language,Writing,Nonfiction,Humanities,Language,Reference,Business,Psychology,Self Help
Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever