Mieke Bal
A comprehensive survey of semioticsÂ—the theory of how signs are used and interpretedÂ—from a master narratologist. This pioneering work offers a short course on the basics of semiotics and a demonstration of what narrative theory can do outside the domain of literary studies. Bal analyzes and interprets texts and images from popular culture to fine art, from ancient to modern times.
On Meaning-Making: Essays in Semiotics (Foundations & Facets) (Foundations and Facets Literary Facets)