Mark Coker
Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results. ,The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books. ,Here's what you'll learn in the Smashwords Book Marketing Guide:,Table of Contents,Introduction: About the Smashwords Book Marketing Guide, Background on Smashwords,Setting expectations,How Smashwords helps authors and publishers market books,Adopting a proactive marketing mindset,Marketing starts now,Hyperlinks help readers discover books,The importance of authors helping authors,41 Marketing Tips (all free to implement!),Tip #1 â€“ Update your email signature,Tip #2 â€“ Post a notice on your web site or blog,Tip #3 â€“ Contact your friends, family, co-workers and fans,Tip #4 â€“ Post a notice to your social networks,Tip #5 â€“ Update your message board signatures,Tip #6 â€“ How to reach readers with Twitter,Tip #7 â€“ Publish more than one book to create a multiplier effect,Tip #8 â€“ Advertise your other books in each book you publish,Tip #9 â€“ Make it easy for your readers to connect with you,Tip #10 â€“ Issue a press release on a free PR wire service,Tip #11 â€“ Join HARO, Help-a-reporter-online for free press leads,Tip #12 â€“ Encourage fans to purchase and review your book,Tip #13 â€“ Write thoughtful reviews for other books,Tip #14 â€“ Participate in online forums,Tip #15 â€“ Experiment with coupons,Tip #16 â€“ Write a blog,Tip #17 â€“ Write guest columns for blogs,Tip #18 â€“ Invite other authors to post to your blog,Tip #19 â€“ Do Q&A interviews of other authors on your blog,Tip #20 â€“ Join the conversation on blogs,Tip #21 â€“ Organize a blog tour,Tip #22 â€“ Use Google Alerts to discover where the conversations are taking place,Tip #23 â€“ Leverage YouTube videos to reach readers,Tip #24 â€“ Print up business cards,Tip #25 â€“ Encourage your fans to become affiliate marketers of your book,Tip #26 â€“ Create a readerâ€™s guide at the end of your book,Tip #27 â€“ Insert sample chapters from your other books,Tip #28 â€“ Do a sample chapters swap with another author,Tip #29 â€“ Invite other authors to join you at Smashwords,Tip #30 â€“ Promote your book to the top ebook listing sites,Tip #31 â€“ Read the Secrets to Ebook Publishing Success,Tip #32 â€“ Upgrade your cover image,Tip #33 â€“ Share these marketing tips with your fellow authors! ,Tip #34 â€“ Create an online calling card with About.me,Tip #35 â€“ Create a presentation and upload it to SlideShare.net,Tip #36 â€“ Join LinkedIn, post links to your books,Tip #37 â€“ Do a presentation at your local library on ebook publishing,Tip #38 â€“ Tweak your Viral Catalysts to make your book more discoverable and desirable,Tip #39 â€“ Link to every retailer to reach more readers,Tip #40 â€“ Distribute your book as a preorder,Tip #41 â€“ Publish a Smashwords Interview,Other Kindle Books by Mark Coker, Smashwords Style Guide (how to format and produce an ebook)
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Smashwords Book Marketing Guide