Jay Conrad Levinson,Jeannie Levinson,Amy Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsonâ€™s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including,* strategies for marketing on the Internet (explaining when and precisely how to use it),* tips for using new technology, such as podcasting and automated marketing,* programs for targeting prospects and cultivating repeat and referral business,* management lessons in the age of telecommuting and freelance employees,Guerrilla Marketing is the entrepreneurâ€™s marketing bible -- and the book every small-business owner should have on his or her shelf.
Business,Nonfiction,Business,Entrepreneurship,Buisness,Self Help,Leadership,Business,Management,Self Help,Personal Development,Reference,Currency,Money
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business