Mark Wickersham
A thorough and practical review of pricing strategies that can be applied specifically to the accountancy profession. Effective Pricing for Accountants develops invaluable ideas in areas such as value pricing, menu pricing and risk reversal. Having owned his own accountancy practice for 10 years, Mark Wickersham has since devoted his time to helping others in his profession learn about areas such as pricing and strategy. The book has been highly acclaimed and recommended by numerous high profile people in accounting, such as Paul Dunn, Steve Pipe and Mark Lloydbottom. A must for any accountants who want to make a significant difference to their bottom line profits.
Effective Pricing for Accountants: A Practical Guide to Pricing Your Accountancy Services for Maximum Profit