Joan Magretta
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porterâ€™s frameworks are the foundation. But while everyone in business may know Porterâ€™s name, many managers misunderstand and misuse his concepts.,Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porterâ€™s revolutionary thinking. Written with Porterâ€™s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porterâ€™s ideas.,Magretta uses her wide business experience to translate Porterâ€™s powerful insights into practice and to correct the most common misconceptions about themâ€”for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.,An added feature is an original Q&A with Porter himself, which includes answers to managersâ€™ FAQs.,Eminently readable, this book will enable every manager in your organization to grasp Porterâ€™s ideasâ€”and swiftly deploy them to drive your companyâ€™s success.
Business,Business,Management,Nonfiction,Leadership,Economics,Finance,Economics,Business,Entrepreneurship,Buisness,Reference,Academic
Understanding Michael Porter: The Essential Guide to Competition and Strategy