Cheryl Burgess,Mark   Burgess
 Learn today's most powerful corporate social media initiatives ,The Social Employee highlights six major companies actively engaged in cutting edge social branding and social business strategies. Through the unique stories of these brands, the authors reveal how readers can apply similar strategies to their own businesses in order to build a social culture tailor-made for the twenty-first century. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers., Cheryl Burgess and Mark Burgess , are founders of Blue Focus MarketingÂ®, an award winning social branding consultancy and the recipient of the 2012 MarketingSherpa Readerâ€™s Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus.
Social Science,Social Media
The Social Employee: How Great Companies Make Social Media Work