Dan S. Kennedy
Write Well to Sell Big!,In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author ,Dan Kennedy, explains why some sales letters work and most don't. And he shows how to write copy that any business can use.,Among other things, he provides:,Completely updated text and examples,Great headline formulas,New exercises to spark creativity,The best way to use graphics,Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Business,Nonfiction,Language,Writing,Buisness,Business,Entrepreneurship,Economics
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales