Jakob Nielsen
207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers. , All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites. , Covers the following topics: ,   Category pages (including homepages)   Product pages, product descriptions, product photos   Shopping carts, checkout, and registration   Search   Selling strategies, cross-sales, recommendations   Trust and credibility   International users   Test methodology used in this research; how to run your own usability studies   
Design,Usability
E-Commerce User Experience