Susan J. Ellis
Crammed with innumerable recruitment ideas and recommendations! Starts with designing assignments attractive to new volunteers and continues by addressing organizational image, where to look for volunteers, why people volunteer or do not, how to select the right recruitment technique, what "diversity" means to an organization, and the impact of trends in volunteering today. Includes a full chapter on membership development for all-volunteer organizations and an appendix on how to use the Internet for volunteer recruitment.
The Volunteer Recruitment (and Membership Development) Book