Eddie Einhorn,Ron Rapoport
Eddie Einhorn, who founded the TVS network which was the predecessor to ESPN, reveals through conversations with the biggest names in college basketball, how television helped turn the NCAA Men's Basketball Tournament into the greatest sporting event in the country. The DVD The Game That Changed College Basketball accompanies every book.
Sports,Sports,Sports,Basketball
How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America