Laura   Solomon
The vast array of social media options present a challenge to todayâ€™s busy librarians: itâ€™s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she enlarges her best-selling ALA Editions Special Report on the topic and:,- Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adultsâ€™ and teensâ€™ use of social media impacts the library,- Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling,- Addresses the fine points of Facebook, comparing the various types of profiles and accounts,- Guides readers in the basics of crafting eye-catching status updates, and other social media best practices,- Shows how to manage and monitor accounts, including pointers on dealing with negative feedback,Including a bibliography of additional resources, Solomonâ€™s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
Nonfiction,Science,Library Science,Library Science,Librarianship,Social Science,Social Media,Internet,Web,Adult
The Librarian's Nitty-Gritty Guide to Social Media