Steve Blank,Bob Dorf
Now a decade after the Four Steps to the Epiphany ,sparked the Lean Startup revolution, comes its sequelâ€¦,The Startup Owner's Manual,The Manual incorporates 10 years of learning and best practices,that have swept the startup world. It:,Incorporates the "Business Model Canvas" as the organizing principle for , startup hypotheses,Provides separate paths and advice for web/mobile products versus , physical products,Offers a wealth of detailed instruction on how to get, keep, and grow , customers recognizing the different techniques for web and physical channels,And teaches a "new math" for startups: "metrics that matter for fueling growth",The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. ,Want to know what to do the first, week, month or year?,What's the right distribution channel for your product?,How to get traffic to your web site? , â€¦and how to activate customers or users on arrival?,Who are the right "first customers," and why?, â€¦plus many more great tips in nearly 500 pages, complete with index,, glossary, and Customer Development Checklists,It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company