Edward Jay Epstein
In this unprecedented, all-encompassing, and thoroughly entertaining account of the movie business, acclaimed writer Edward Jay Epstein reveals the real magic behind moviemaking: how the studios make their money.,Epstein shows that in Hollywood, the only art that matters is the art of the deal: Major films turn huge profits not from the movies themselves but through myriad other enterprises, from video-game spin-offs and soundtracks to fast-food tie-ins, and even theme-park rides. The studios may compete for stars and Oscars, but their corporate parents view wth one another in less glamorous markets such as cable, home video, and pay-TV.,Money, though, is only a small part of the Hollywood story; the social and political milieus-power, prestige, and status-tell the rest. Alongside its remarkable financial revelations and incisive profiles of the pioneers who helped build Hollywood, ,The Big Picture, is filled with eye-opening insider stories. If you are interested in Hollywood today and the complex and fascinating way it has evolved in order to survive, you haven' t seen the big picture until you've read ,The Big Picture,.
Culture,Film,Nonfiction,Business,History,Economics,Media Tie In,Language,Writing,Cultural
The Big Picture: Money and Power in Hollywood