EX-99.1
3
f8k060608ex99_redrock.htm
PRESS RELEASE
f8k060608ex99_redrock.htm
Red
Rock Pictures Announces Management Changes
Company
Names Reno R. Rollé as Chief Executive Officer
Former
Head of Studio Store Direct Brings Years of Consumer Marketing
Expertise
LOS
ANGELES - June 12, 2008 - Red Rock Pictures Holdings, Inc.
(OTCBB: RRPH.OB), a film finance, production, and distribution company, today
announced that its board of directors has appointed Reno R. Rollé as Chief
Executive Officer of the Company. Rollé will succeed
Robert Levy, who will remain as Chairman of the Board of
Directors. Rollé was previously the founder and Chief
Executive Officer of Studio Store Direct, Inc., a market leader in new media
direct response entertainment marketing, which has being acquired by Red Rock
Pictures.
"Reno
brings a solid track record of proven success in the field of direct consumer
marketing. He is also well versed in traditional entertainment and
should fit perfectly at the helm of Red Rock", stated Levy. "I look
forward to continuing to work with Reno and helping him build a successful and
well rounded entertainment company".
"I am
honored by this appointment and eager to roll up my sleeves and get to work,"
commented Rollé. "This is an exciting time at Red Rock as the
company moves aggressively into the direct response marketing arena, along with
finally realizing the potential of the existing feature film business, as an
exciting library of projects are now coming to market".
Rollé is
joining Red Rock through its acquisition of Studio Store
Direct. Prior to founding Studio Store, Rollé was CEO of
Shop America USA where he helped orchestrate a complete turnaround, bringing the
company to the pinnacle of the DRTV industry with a campaign that
Rollé co-created. This campaign contributed to building a
company with revenues estimated to exceed 200 million dollars.
About Red Rock Pictures
Holdings, Inc.
Red Rock
Pictures, (OTCBB:
RRPH
-
News
), (
www.redrockpics.com
)
finances and co-produces feature films and entertainment for all media.
Dedicated to truly partnering with the creative community - from up-and-coming
writers, directors and producers to experienced hands in film, television and
digital media - Red Rock Pictures is built on its commitment to creative
entertainment, finance and innovation. Red Rock Pictures' management team has
been involved in over 50 feature length films, with an outstanding proven track
record that has generated over a billion dollars in the U.S. domestic box office
and home entertainment industry.
With the
addition of Studio Store Direct, the company will also operate as a traditional
infomercial production and distribution company. Studio Store Direct
has developed a patent pending process for embedding direct response programs
directly onto motion picture DVD's. Viewers can access virtual "QVC
like" stores, offering related merchandise for purchase with the simple click of
a mouse or by dialing an 800 number. The company's model provides a
turnkey new revenue solution for major Hollywood studios and independent
distributors. According to the Electronic Retailing Association
(ERA), the direct response television industry accounts for more than 150
billion dollars in annual revenue.
Contact:
Red Rock Pictures
Holdings
Reno
Rollé
323-790-1813

EX - 99 . 1 3 f8k060608ex99 _ redrock . htm PRESS RELEASE f8k060608ex99 _ redrock . htm Red Rock Pictures Announces Management Changes Company Names Reno R . Rollé as Chief Executive Officer Former Head of Studio Store Direct Brings Years of Consumer Marketing Expertise LOS ANGELES - June 12 , 2008 - Red Rock Pictures Holdings , Inc . ( OTCBB : RRPH . OB ) , a film finance , production , and distribution company , today announced that its board of directors has appointed Reno R . Rollé as Chief Executive Officer of the Company . Rollé will succeed Robert Levy , who will remain as Chairman of the Board of Directors . Rollé was previously the founder and Chief Executive Officer of Studio Store Direct , Inc . , a market leader in new media direct response entertainment marketing , which has being acquired by Red Rock Pictures . " Reno brings a solid track record of proven success in the field of direct consumer marketing . He is also well versed in traditional entertainment and should fit perfectly at the helm of Red Rock " , stated Levy . " I look forward to continuing to work with Reno and helping him build a successful and well rounded entertainment company " . " I am honored by this appointment and eager to roll up my sleeves and get to work , " commented Rollé . " This is an exciting time at Red Rock as the company moves aggressively into the direct response marketing arena , along with finally realizing the potential of the existing feature film business , as an exciting library of projects are now coming to market " . Rollé is joining Red Rock through its acquisition of Studio Store Direct . Prior to founding Studio Store , Rollé was CEO of Shop America USA where he helped orchestrate a complete turnaround , bringing the company to the pinnacle of the DRTV industry with a campaign that Rollé co - created . This campaign contributed to building a company with revenues estimated to exceed 200 million dollars . About Red Rock Pictures Holdings , Inc . Red Rock Pictures , ( OTCBB : RRPH - News ) , ( www.redrockpics.com ) finances and co - produces feature films and entertainment for all media . Dedicated to truly partnering with the creative community - from up - and - coming writers , directors and producers to experienced hands in film , television and digital media - Red Rock Pictures is built on its commitment to creative entertainment , finance and innovation . Red Rock Pictures ' management team has been involved in over 50 feature length films , with an outstanding proven track record that has generated over a billion dollars in the U . S . domestic box office and home entertainment industry . With the addition of Studio Store Direct , the company will also operate as a traditional infomercial production and distribution company . Studio Store Direct has developed a patent pending process for embedding direct response programs directly onto motion picture DVD 's . Viewers can access virtual " QVC like " stores , offering related merchandise for purchase with the simple click of a mouse or by dialing an 800 number . The company 's model provides a turnkey new revenue solution for major Hollywood studios and independent distributors . According to the Electronic Retailing Association ( ERA ) , the direct response television industry accounts for more than 150 billion dollars in annual revenue . Contact : Red Rock Pictures Holdings Reno Rollé 323 - 790 - 1813
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