EX-99.4
4
v137228_ex99-4.htm
Exhibit
99.4
For More
Information Contact:
Charles
Davidson
Drinks
Americas, Inc
(203)
762-7000
info@drinksamericas.com
Drinks
Americas Finalizes Acquisition of Olifant USA
Initial
Increase to Drinks Americas Annual Revenue of +30% Anticipated
WILTON,
CT -- (BUSINESS WIRE) January 15, 2009 -- Drinks Americas Holdings, Ltd. (OTC
BB: DKAM) ("
Drinks
Americas" or the "Company")
today
announced the completion of the acquisition of Olifant Vodka.
Olifant
Vodka made purely from hand selected Dutch grains, is triple distilled in small
batches in the distillery's original copper potstills and aged for a smooth
refreshing finish that is world class. It is an award-winning spirit
with great quality and taste at a price point that is economically attractive in
today's retail environment.
J.
Patrick Kenny, President and CEO of Drinks Americas, stated, "We expect Olifant
to add approximately $1.5 million in business to Drinks. We believe the brand
has the potential in a short period of time to generate revenue many times that
number. This is a major milestone for Drinks Americas to be able to use a
combination of cash and the Company's stock to purchase an existing national
business with scaleable volume and revenue that is material to the Company's
operations, comprised of such a high quality vodka and gin brand. Olifant Vodka,
with the trademark Elephant on the label, was designated by the New York Times
in a widely circulated article as one of the Three Best Vodkas in their review
of the entire category. The Olifant "Elephant" is iconic by any
definition and something we think we can have a lot of fun with. Not only do we
think everyone will like the vodka and the gin, but who doesn't like
elephants?"
Olifant
Vodka has been marketed since 1841. For the past 150 years, Olifant Vodka has
been produced in Schiedam, Holland and is now crafted at the Wenneker Distillery
in Holland. Olifant Dry Gin is handcrafted in small batches with exotic
botanicals with a protected family recipe. Olifant is sold nationally throughout
the United States.
Kenny
added, "In addition to how excited we are about adding Olifant to our portfolio,
we are equally excited that industry veteran Jack McKenzie will be joining
Drinks Americas' sales and management team. Jack is a beverage
industry veteran previously working with Coca Cola, Seagram Wine Co., Martini
& Rossi and Christian Brothers Sales Co., and with Jim Beam Brands as
National Field Sales Manager. Jack then founded and ran McKenzie & Co., the
Jim Beam Distributor/Brokerage company covering the State of Pennsylvania
for 15 years. McKenzie purchased Olifant USA in 2004.
1
About
Drinks Americas
Drinks
Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage
sales and marketing. Drinks Americas develops, owns, markets, and nationally
distributes alcoholic and non-alcoholic premium beverages associated with
renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic
beverages includes Donald Trump's award winning Trump Super Premium Vodka and
Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands
include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice
Drinks and Flavored Waters. Drinks Americas recently formed a joint venture with
Interscope Geffen A&M Records to develop and market beverage
products.
For
further information concerning Drinks Americas and the products that they
represent, please visit their website at www.drinksamericas.com.
Safe
Harbor
Except
for the historical information contained herein, the matters set forth in this
press release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical volatility and low
trading volume of our stock, the risk and uncertainties inherent in the early
stages of growth companies, the company's need to raise substantial additional
capital to proceed with its business, risks associated with competitors, and
other risks detailed from time to time in the company's most recent filings with
the Securities and Exchange Commission. These forward-looking statements speak
only as of the date hereof. The company disclaims any intent or obligation to
update these forward-looking statements.
Contact:
Charles
Davidson
Drinks
Americas, Inc.
203-762-7000
cdavidson@drinksamericas.com
Fred
Schulman
East
Coast Ventures
212-686-1515
fsmkg@aol.com
Tom
Mahoney
Equity Trend
Advisors
(858)
436-3350
tmahoney@equititrend.com
2

EX - 99 . 4 4 v137228 _ ex99 - 4 . htm Exhibit 99 . 4 For More Information Contact : Charles Davidson Drinks Americas , Inc ( 203 ) 762 - 7000 info@drinksamericas.com Drinks Americas Finalizes Acquisition of Olifant USA Initial Increase to Drinks Americas Annual Revenue of + 30 % Anticipated WILTON , CT -- ( BUSINESS WIRE ) January 15 , 2009 -- Drinks Americas Holdings , Ltd . ( OTC BB : DKAM ) ( " Drinks Americas " or the " Company " ) today announced the completion of the acquisition of Olifant Vodka . Olifant Vodka made purely from hand selected Dutch grains , is triple distilled in small batches in the distillery 's original copper potstills and aged for a smooth refreshing finish that is world class . It is an award - winning spirit with great quality and taste at a price point that is economically attractive in today ' s retail environment . J. Patrick Kenny , President and CEO of Drinks Americas , stated , " We expect Olifant to add approximately $ 1.5 million in business to Drinks . We believe the brand has the potential in a short period of time to generate revenue many times that number . This is a major milestone for Drinks Americas to be able to use a combination of cash and the Company 's stock to purchase an existing national business with scaleable volume and revenue that is material to the Company 's operations , comprised of such a high quality vodka and gin brand . Olifant Vodka , with the trademark Elephant on the label , was designated by the New York Times in a widely circulated article as one of the Three Best Vodkas in their review of the entire category . The Olifant " Elephant " is iconic by any definition and something we think we can have a lot of fun with . Not only do we think everyone will like the vodka and the gin , but who does n ' t like elephants ? " Olifant Vodka has been marketed since 1841 . For the past 150 years , Olifant Vodka has been produced in Schiedam , Holland and is now crafted at the Wenneker Distillery in Holland . Olifant Dry Gin is handcrafted in small batches with exotic botanicals with a protected family recipe . Olifant is sold nationally throughout the United States . Kenny added , " In addition to how excited we are about adding Olifant to our portfolio , we are equally excited that industry veteran Jack McKenzie will be joining Drinks Americas ' sales and management team . Jack is a beverage industry veteran previously working with Coca Cola , Seagram Wine Co . , Martini & Rossi and Christian Brothers Sales Co . , and with Jim Beam Brands as National Field Sales Manager . Jack then founded and ran McKenzie & Co . , the Jim Beam Distributor / Brokerage company covering the State of Pennsylvania for 15 years . McKenzie purchased Olifant USA in 2004 . 1 About Drinks Americas Drinks Americas was founded in 2004 by J . Patrick Kenny , a leading expert in beverage sales and marketing . Drinks Americas develops , owns , markets , and nationally distributes alcoholic and non - alcoholic premium beverages associated with renowned icon celebrities . Drinks Americas ' portfolio of premium alcoholic beverages includes Donald Trump 's award winning Trump Super Premium Vodka and Willie Nelson 's Old Whiskey River Bourbon . The Company 's non - alcoholic brands include the distribution of Paul Newman 's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters . Drinks Americas recently formed a joint venture with Inter scope Geffen A & M Records to develop and market beverage products . For further information concerning Drinks Americas and the products that they represent , please visit their website at www.drinksamericas.com . Safe Harbor Except for the historical information contained herein , the matters set forth in this press release , including the description of the company and its product offerings , are forward - looking statements within the meaning of the " safe harbor " provision of the Private Securities Litigation Reform Act of 1995 . These forward - looking statements are subject to risks and uncertainties that may cause actual results to differ materially , including the historical volatility and low trading volume of our stock , the risk and uncertainties inherent in the early stages of growth companies , the company 's need to raise substantial additional capital to proceed with its business , risks associated with competitors , and other risks detailed from time to time in the company 's most recent filings with the Securities and Exchange Commission . These forward - looking statements speak only as of the date hereof . The company disclaims any intent or obligation to update these forward - looking statements . Contact : Charles Davidson Drinks Americas , Inc . 203 - 762 - 7000 cdavidson@drinksamericas.com Fred Schulman East Coast Ventures 212 - 686 - 1515 fsmkg@aol.com Tom Mahoney Equity Trend Advisors ( 858 ) 436 - 3350 tmahoney@equititrend.com 2
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