premise: High Noon is a retailer and auction consulting company. They specialize in Western American art & antique Americana, including cowboy and American Indian artifacts and fine western art. The company is known for founding the High Noon Western Americana Auction and Antique Show in 1991, held every January at the Phoenix Mesa Marriott in Mesa, Arizona.
hypothesis: High Noon Western Americana Auction and Antique Show is held the first month of the year. 
reason: The first month of the year is January