premise: Serious Danger (born Richard Phillips) was a speed garage artist and record producer. First becoming prominent in 1997, he was quite popular in the London area. Signed to Fresh Records, his best-known releases are "Deeper" (1997) and "High Noon" (1998). He also remixed "God Is a DJ" (1998) by Faithless. "Deeper" and "High Noon" both reached the UK Singles Chart peaking at #40 and #54 respectively.
hypothesis: Serious Danger was popular in London before crashing off the scene.
reason: Nothing is stated when/if he failed.