premise: The 2007 Ballon d'Or, given to the best football player in the world as judged by an international panel of sports journalists, was awarded to Kaká. This was the first year in which players from clubs outside of the UEFA federation were eligible for nomination; this change also led to an increase in the voting pool to include journalists from outside UEFA countries.
hypothesis: 2007 was not an exciting time for football fans. 
reason: I believe the answer was no answered by the context of the reading. There is nothing that suggests that it was an exciting year for football fans.  The system may have confused an award system and an expanded voter pool of journalist to equal fan excitement. 