How to start an account on yelp (for businesses )<br>Go to the yelp for business owners signup page. Check to make sure if your business is already on yelp by entering your business name and an address that can include a specific street address, neighborhood, city, state, or zip/postal code. Click the " search " button to see if your business is already listed in yelp's search results.
In standardized writing, "Yelp" would be capitalized, as it is a brand name.
I took inspiration from both this context and the previous one, and I decided to be obnoxious about the rules of the English language.  I made sure to say that the name would be capitalized in "standardized" writing, since plenty of people don't bother with capitalization in casual conversation.