premise: The Featured Artists Coalition (FAC) is a nonprofit organisation set up to protect the rights of featured musical artists, particularly in the new digital age. It encourages a greater connection between fans and artists and aims to promote transparency in the music industry specifically to the benefit of the artists themselves.
hypothesis: The Featured Artists Coalition wants to benefit fans. 
reason: It says it wants to benefit artists, but it could also want to benefit fans as well, even if to a lesser extent. It does say it fosters a connection between them. 