To keep up with the rising costs of fuel and inflation, a leading e-commerce company is increasing its prices. Here's who will feel the impact and when it will take place.
### Instruction: What is the sentiment of this news? Please choose an answer from {negative/neutral/positive}
### Input: To keep up with the rising costs of fuel and inflation, a leading e-commerce company is increasing its prices. Here's who will feel the impact and when it will take place.
### Response: mildly negative