Netflix Inc. and Walt Disney Co. both raised prices of their U.S. streaming services this year, and now Apple Inc. is following suit.
### Instruction: What is the sentiment of this news? Please choose an answer from {negative/neutral/positive}
### Input: Netflix Inc. and Walt Disney Co. both raised prices of their U.S. streaming services this year, and now Apple Inc. is following suit.
### Response: mildly negative