External net sales from the printing business fell by 43.7 % , partly due to the termination of the printing contract between Ilkka-Yhtyma 's printing house I-print Oy and sector player HSS Media AB in December 2009 and the fall in printing prices .
### Instruction: What is the sentiment of this news? Please choose an answer from {negative/neutral/positive}
### Input: External net sales from the printing business fell by 43.7 % , partly due to the termination of the printing contract between Ilkka-Yhtyma 's printing house I-print Oy and sector player HSS Media AB in December 2009 and the fall in printing prices .
### Response: negative