Alphabet is about to lock up rights to the NFL's Sunday Ticket package, for a reported $3 billion a year. But Apple's decision to pull out of NFL negotiations shows the sports rights gold rush faces some limits after all.
### Instruction: What is the sentiment of this news? Please choose an answer from {negative/neutral/positive}
### Input: Alphabet is about to lock up rights to the NFL's Sunday Ticket package, for a reported $3 billion a year. But Apple's decision to pull out of NFL negotiations shows the sports rights gold rush faces some limits after all.
### Response: moderately negative