the shelf aid illustrated in the drawings is shown as applied to the shelf 1 of a grocery store or other retail outlet . the shelf 1 has a smooth , flat , and preferably waxed top surface for receiving separate side by side series of objects 2 , 3 and 4 to be displayed for successive pick - up by customers . the objects illustrated in series 2 are canned goods , and the cans are disposed in alignment in a row from front to back of the shelf with the cans filling the row leaving no vacant space from front to back . the objects illustrated in series 3 are bottles of the banjo shape customarily used for salad dressings , etc . arranged similarly to the cans of series 2 but with the flat sides of the bottles transverse to the series and pressing against each other . there is a space 5 at the rear of series 3 indicating that after withdrawal of two bottles from the series the attendant has drawn the series forward to position the front bottle at the stop 6 where it is more visible to a customer . the objects illustrated in series 4 are packaged materials with the packages of rectangular shape , and there is shown in fig . 1 a space 7 at the front of the series where one package has been removed by a customer . the stop 6 extends along the front edge of shelf 1 and rises above the shelf a sufficient height to properly stop the objects when they are drawn forward into engagement with it , and prevent the objects from toppling over the stop . the stop 6 may be a rail , or it may be of transparent material so as not to interfere with visibility of the labels on the front of the objects . also stop 6 may have incorporated therewith suitable means for displaying price tags relative to the objects of each different series . the mechanism for drawing a series of objects forward after a front object has been removed comprises a pusher 8 disposed at the rear of each series , side members 9 and 10 secured to the pusher 8 and extending forwardly therefrom along opposite sides of the series to a handle 11 disposed in front of stop 6 . the side members 9 and 10 should be at such a height above the shelf as to stabilize the series of objects in alignment , and prevent lateral displacement of any object when the series is being pushed forward by pusher 8 . the stop 6 is shown as a rail 12 spaced above shelf 1 at a height somewhat above the side members 9 and 10 . the side members 9 and 10 extend freely through the space beneath the rail 12 of stop 6 and are guided against lateral displacement by suitable spaced posts 13 supporting the rail 12 . the rail 12 is preferably removable from posts 13 to provide ready access for assembling the various mechanisms required for the many series of objects along a section or length of the shelf . the posts may be spaced sufficiently close to provide a stop for handles 11 when they are retracted to the position illustrated in fig1 - 3 . when a customer advances along an aisle in a store and desires to look at or take an object from a given series where the front object of the series is spaced rearwardly from the front of the shelf 1 , as shown in fig3 the customer grasps handle 11 and pulls it forwardly , thus pulling pusher 8 forwardly moving the objects to the front until stopped by engagement with rail 12 of stop 6 , as shown in fig4 . the customer then releases the handle 11 and it is pulled back into engagement with posts 13 as shown in fig5 by a return mechanism 14 associated with pusher 8 . the pusher 8 and return mechanism 14 may have various different constructions so long as they serve the purpose of permitting pusher 8 to push a series of objects forwardly on a shelf 1 and then returning the pusher 8 to retracted position at the rear of the shelf . the mechanism 14 illustrated in fig1 - 5 generally comprises a mold convoluted self - recoiling roll 15 of mylar polyester film , as manufactured by e . i . du pont de nemours & amp ; co . of wilmington , del ., a bracket 16 securing the free end of the mylar strip to the back edge of shelf 1 and spool means 17 mounting the coil between the rear ends of side members 9 and 10 . further , in the construction illustrated in fig1 - 5 , the side members 9 and 10 are secured to the spool 17 and the roll 15 is free to wind and unwind on the spool . in this construction the roll 15 serves to contact the rear object in the series and to constitute the pusher 8 for moving the series forward . in the modification illustrated in fig6 the self - coiling roll 15 is mounted for free rotation on the axis of a spool 18 which is supported on brackets 19 at the rear edge of shelf 1 . the free end of the mylar strip of roll 15 is secured to a transverse pusher plate or member 20 which in turn engages the rear object of the series in moving the latter forward . in this embodiment the side members 9 and 10 are secured directly to the opposite sides of pusher member 20 . the width of the mylar strip , corresponding to the length of the roll 15 in both the embodiment of fig1 - 5 and the embodiment of fig6 is preferably the same as the width of the objects in the given series in order to assist in stabilizing the pusher by the side members 9 and 10 in operation . the mylar strip needs very little force in merely returning the pusher 8 and handle 11 to retracted position . consequently , it is possible to make the strip of a standard narrow width for all installations by employing the general construction of the fig6 embodiment . as shown in fig7 this makes it possible to attach the free end of the mylar strip 21 centrally to pusher member 22 . additionally , the embodiment of fig7 illustrates a semi - cylindrical pusher member 22 adapted to substantially fit objects of a given diameter and less whereby the side members 9 and 10 have better control in stabilizing the series against possible lateral displacement forces . the return mechanism 14 may employ any suitable resilient , elastic or springy means for returning the pusher 8 to retracted position . applicant has found the self - coiling roll of mylar to be most suitable for this purpose when considering the distance of movement , the substantially constant spring rate over the full distance of movement , the spaces available , and a practical life expectancy for an installation . the return mechanism 14 should not place any substantial load on pulling pusher 8 forwardly , and on the other hand , the construction has a substantial advantage in always utilizing a direct manual pull in overcoming any friction against forward movement of the objects of a series . the return mechanism 14 is not involved in any such frictional problems . when a supermarket is equipped with the present invention the side members 9 and 10 serve as guides for the loading of objects and the filling of each series . in the event it is desired to have the shelves present a full appearance without taking the time to re - load , an attendant need only walk along an aisle and pull the handles 11 for those series of objects that need pulling forward , and his store will immediately give the appearance of having the shelves full . the customer is also benefitted since a pull on handle 11 will bring objects forward where they can be better identified and reached , and the front object can be removed for closer inspection and then returned without any problem if the customer does not choose to purchase it . the side members 9 and 10 are preferably flexible and constitute tension members in pulling the pusher 8 forwardly and in returning the handle 11 and retaining it in retracted position against stop 6 . various modes of carrying out the invention are contemplated as being within the scope of the following claims particularly pointing out and distinctly claiming the subject matter which is regarded as the invention .
a pusher is disposed behind a series of generally like objects stacked from back to front on a shelf . side members tie the pusher to a pull handle at the front of the shelf and confine the stack of objects laterally in alignment . a rail is disposed at the front of the shelf to prevent objects from falling off the shelf as the pusher is drawn forward by the handle . resilient means are disposed behind the pusher to return it and the handle to normal position after being drawn forward by a pull on the handle .