the following description of the preferred embodiment ( s ) is merely exemplary in nature and is in no way intended to limit the invention , its application , or uses . some embodiments of the present invention provide a dissolvable film ( film 1 ) of predetermined thickness comprising an active ingredient , wherein the dissolution rate in aqueous media is inversely proportional to the thickness , such that the film will disintegrate and release active ingredient in the presence of water at room temperature ( e . g ., 20 - 25 ° c .) after a period of greater than 30 seconds , for example : 1 . 1 . film 1 wherein the film comprises cellulose ethers , e . g ., selected from ( i ) alkylcellulose , e . g ., methylcellulose ; ( ii ) hydroxyalkyl cellulose , e . g ., selected from hydroxypropyl methyl cellulose , hydroxyethylpropyl cellulose , hydroxybutyl methyl cellulose , hydroxy propyl methyl cellulose , carboxymethyl cellulose and mixtures thereof ; and ( iii ) mixtures thereof ; 1 . 2 . any of the foregoing films comprising a starch , e . g . a pregelatinized starch ; 1 . 3 . any of the foregoing films comprising a plasticizer , e . g , a polyalcohol , e . g ., sorbitol , propylene glycol , glycerol , or low molecular weight polyethylene glycol , e . g ., peg 200 ; 1 . 4 . any of the foregoing films comprising propylene glycol , e . g ., in an amount effective to provide plasticity to the film , e . g ., about 20 - 30 % by dry weight of the film ; 1 . 5 . any of the foregoing films comprising a non - ionic surfactant or emulsifier , e . g ., a polysorbate , e . g ., polysorbate 80 ( also known as polyoxyethylene ( 20 ) sorbitan monooleate , available commercially e . g ., as tween ® 80 ), e . g ., in an amount of about 1 - 5 % by dry weight of the film ; 1 . 1 . any of the foregoing films comprising a pigment , e . g ., a red pigment , for example d & amp ; c red 30 , a green pigment , for example pigment green 7 , a blue pigment , for example a phthalocyanine , for example pigment blue 15 : 1 . 6 . any of the foregoing films comprising which is substantially dissolved after a period of greater than 30 seconds and less than 180 seconds of brushing , scrubbing or agitation in the oral cavity or on the skin in the presence of water ; 1 . 7 . any of the foregoing films wherein the average thickness of the film is 1 - 4 mil , e . g . 1 . 5 - 3 mil , e . g . about 1 . 5 mil or about 3 mil ; 1 . 8 . any of the foregoing films comprising , by dry weight of the film , 20 - 60 % cellulose ethers selected from methyl cellulose , hydroxypropylmethyl cellulose , and mixtures thereof ; 10 - 30 % propylene glycol ; 1 - 5 % polysorbate 80 ; and 15 - 55 % pigment ; 1 . 9 . any of the foregoing films wherein the active is selected from pigments , flavors , fragrances , antibacterial agents , anesthetic agents or combinations thereof ; 1 . 10 . any of the foregoing films in the form of film fragments , e . g ., regular or irregular shapes or flakes ; 1 . 11 . any of the foregoing films in the form of film fragments , e . g ., regular or irregular shapes or flakes comprising a first population of film fragments of predetermined thickness , a second population of film fragments of predetermined thickness wherein the thickness of the second population is 1 . 5 - 3 times the thickness of the first population , and optionally a third population wherein the thickness of the third population is 1 . 5 - 3 times the thickness of the second population ; 1 . 14 . any of the foregoing films comprising an antibacterial agent selected from triclosan and essential oils from plant extracts , e . g ., menthol . the invention also provides a product ( product 1 ) which is subjected to agitation and moisture during use , comprising film fragments of a predetermined thickness comprising an active such that the active is released during use after a predetermined time of agitation , e . g . after brushing , scrubbing or chewing for a predetermined time , e . g . a product comprising fragments of any of film 1 , et seq . 1 . 1 . product 1 wherein the product is a an oral care product , an oral care product , e . g ., a dentifrice , for example a toothpaste , e . g ., a clear gel or opaque toothpaste , comprising orally acceptable dissolvable film fragments , e . g ., fragments of any of film 1 ; 1 . 2 . product for 1 . 1 wherein the product is a clear gel or opaque toothpaste and the film fragment comprises a pigment that is released upon dissolution of the film thereby changing the color of the toothpaste after brushing for a period of 30 - 180 seconds , e . g ., about 45 - 60 seconds in a toothpaste for use by a child or about 90 - 120 seconds in a toothpaste for use by an adult , thereby releasing the pigment and providing a color signal to the user of adequate brushing ; 1 . 3 . product 1 wherein the product is a hand or body soap ; 1 . 4 . product 1 wherein the product is a chewing gum and the active is a flavoring or topical anesthetic or topical antibacterial agent ; 1 . 5 . any of the foregoing products wherein the fragments are all of substantially the same thickness such that the active is released after a predetermined amount of agitation , brushing or scrubbing ; 1 . 6 . any of the foregoing products 1 - 1 . 4 comprising a first population of film fragments of predetermined thickness , a second population of film fragments of predetermined thickness wherein the thickness of the second population is 1 . 5 - 3 times the thickness of the first population , and optionally a third population wherein the thickness of the third population is 1 . 5 - 3 times the thickness of the second population ; 1 . 7 . product 1 . 6 , wherein the active is released in a controlled way after a predetermined amount of agitation , brushing or scrubbing with the first population releasing first and the second population releasing second and the third population when present releasing third ; 1 . 8 . product 1 . 7 wherein the populations of film fragments comprise the same active such that the active is released over a sustained period as the different populations release sequentially ; 1 . 9 . product 1 . 7 wherein the different populations each comprise different actives which are released sequentially ; 1 . 10 . product 1 . 9 which is a chewing gum wherein the different actives are different flavorings , such that the chewing gum changes flavor over time . the invention provides , in another embodiment , a method for controlling timing of release of an active from a film fragment in a product which is subjected to agitation and moisture during use , comprising controlling the thickness of the film fragment to control the timing of the release during use after a predetermined time of agitation ( method 1 ); for example , 1 . 2 . method 1 wherein the film fragments comprising active are all substantially the same thickness such that release occurs in a controlled release after a predetermined period of agitation ; 1 . 3 . method 1 wherein the film fragments are of different predetermined thicknesses , such that sustained release occurs as the film fragments of different predetermined thicknesses release active at different predetermined times during use ; 1 . 4 . method 1 or 1 . 2 wherein a first active is provided in a thinner film fragment and a second active in a thicker film fragment , such that release of the first active occurs first and the second active occurs second , for example to provide a color change to a first color upon release of a first pigment and a second color on release of a second pigment , or a flavor or fragrance change upon release of a first then a second flavor or fragrance ; 1 . 5 . any of the foregoing methods wherein the active is substantially water insoluble , e . g . has a solubility in water at room temperature of less than 1 %; 1 . 6 . any of the foregoing methods wherein the active is a pigment ; 1 . 7 . any of the foregoing methods wherein the active is a fragrance ; 1 . 8 . any of the foregoing methods wherein the active is a flavor ; 1 . 9 . any of the foregoing methods wherein the active is an antibacterial agent ; 1 . 10 . any of the foregoing methods wherein the active is an anesthetic agent ; 1 . 11 . any of the foregoing methods wherein the product is a toothpaste ; 1 . 12 . any of the foregoing methods wherein the product is a hand or body soap ; 1 . 13 . any of the foregoing methods wherein the product is a chewing gum ; 1 . 14 . any of the foregoing methods wherein the product is a toothpaste and the film fragment comprises a pigment that is released upon dissolution of the film ; 1 . 15 . any of the foregoing methods wherein the film fragment will not disintegrate in water at room temperature in less than 5 minutes in the absence of agitation ; 1 . 16 . any of the foregoing methods wherein the film fragments comprise cellulose ethers , e . g ., selected from ( i ) alkylcellulose , e . g ., methylcellulose ; ( ii ) hydroxyalkyl cellulose , e . g ., selected from hydroxypropyl methyl cellulose , hydroxyethylpropyl cellulose , hydroxybutyl methyl cellulose , hydroxy propyl methyl cellulose , carboxymethyl cellulose and mixtures thereof ; and ( iii ) mixtures thereof ; 1 . 17 . any of the foregoing methods wherein the film fragments comprise a starch , e . g . a pregelatinized starch ; 1 . 18 . any of the foregoing methods wherein the film fragments comprise a plasticizer , e . g , a polyalcohol , e . g ., sorbitol , propylene glycol , glycerol , or low molecular weight polyethylene glycol , e . g ., peg 200 ; 1 . 19 . any of the foregoing methods wherein the film fragments comprise propylene glycol , e . g ., in an amount effective to provide plasticity to the film , e . g ., about 20 - 30 % by dry weight of the film ; 1 . 20 . any of the foregoing methods wherein the film fragments comprise a non - ionic surfactant or emulsifier , e . g ., a polysorbate , e . g ., polysorbate 80 ( also known as polyoxyethylene ( 20 ) sorbitan monooleate , available commercially e . g ., as tween ® 80 ), e . g ., in an amount of about 1 - 5 % by dry weight of the film ; 1 . 21 . any of the foregoing methods wherein the film fragments comprise a pigment , e . g ., a red pigment , for example d & amp ; c red 30 , a green pigment , for example pigment green 7 , a blue pigment , for example a phthalocyanine , for example pigment blue 15 : 1 . 22 . any of the foregoing methods wherein the film fragments are substantially dissolved after a period of greater than 30 seconds and less than 180 seconds of brushing , scrubbing or agitation in the presence of water ; 1 . 23 . any of the foregoing methods wherein the average thickness of the film fragments is 0 . 5 - 2 mil , e . g ., about 1 mil ; 1 . 24 . any of the foregoing methods wherein the film fragments comprise , by dry weight of the film fragments , 20 - 60 % cellulose ethers selected from methyl cellulose , hydroxypropylmethyl cellulose , and mixtures thereof ; 10 - 30 % propylene glycol ; 1 - 5 % polysorbate 80 ; and 15 - 55 % pigment . 1 . 25 . any of the foregoing methods wherein the fragments are any of film 1 , et seq ., or wherein the product is any of product 1 , et seq . the invention further provides a method of cleaning the teeth comprising brushing with a toothpaste comprising an orally acceptable dissolvable film of predetermined thickness , e . g , product 1 . 1 or 1 . 2 , wherein brushing is continued until the film disintegrates and the pigment provides a color signal to the user of adequate brushing , for example , wherein the brushing time before the film matrix dissolves is between 30 and 180 seconds , e . g ., about 45 - 60 seconds for a toothpaste for use by a child and about 90 - 120 seconds for a toothpaste for use by an adult . in some embodiments , the composition is a clear gel toothpaste ; wherein the pigment is released from the first film after brushing for a period of 30 to 120 seconds . in some embodiments , the pigment is released from the first film after brushing for a period of 60 seconds . in some embodiments , the pigment is released from the first film after brushing for a period of 90 seconds . in some embodiments , the pigment is released from the first film after brushing for a period of 120 seconds . the invention further provides a method of cleaning the teeth , removing plaque , treating halitosis , or treating gingivitis comprising brushing the teeth with product 1 . 1 or 1 . 2 . the invention further provides the use of a dissolvable film of predetermined thickness comprising an active agent to control release of the active , e . g ., in accordance with the foregoing methods or in the manufacture of the foregoing products . in some embodiments , the present invention provides an oral care composition comprising a first film comprising a pigment , wherein the first film has a dissolution rate in aqueous media that is inversely proportional to its thickness , such that the film will disintegrate and release the pigment in the presence of water at room temperature after a period of greater than 30 seconds . in some embodiments , the film comprises a cellulose ether selected from : an alkylcellulose ; a hydroxylalkyl cellulose ; and a combination thereof . in some embodiments , the alkylcellulose is methylcellulose . in some embodiments , the hydroxyalkyl cellulose is selected from : hydroxypropyl methyl cellulose , hydroxyethylpropyl cellulose , hydroxybutyl methyl cellulose , hydroxy propyl methyl cellulose , carboxymethyl cellulose and a combination of two or more thereof some embodiments of the present invention further comprise a plasticizer selected from sorbitol , propylene glycol , glycerol , and low molecular weight polyethylene glycol . further embodiments comprise a polysorbate . in some embodiments , the film is substantially dissolved after a period of greater than 30 seconds and less than 180 seconds of brushing , scrubbing or agitation in the presence of water . some embodiments provide a composition , further comprising a second film having a dissolution rate in aqueous media that is faster than the dissolution rate in aqueous media of said first film , wherein said second film comprises an active agent selected from an antibacterial agent ; a flavor , a fragrance ; and a combination of two or more thereof in some embodiments , the first and / or second film are provided in the form of film fragments having regular or irregular shapes . in some embodiments , substantially all of the pigment is released from the first film at the same point in time . other embodiments provide a method for controlling release of a pigment from a film in a composition which is subjected to agitation and moisture during use , comprising controlling the thickness of the film fragment to control the timing of the release during use after a predetermined amount of agitation . yet other embodiments provide a method of cleaning the teeth comprising brushing with a toothpaste according to any foregoing claim , wherein brushing is continued until the film releases substantially all of the pigment ; thereby providing a color signal to the user of adequate brushing . in some embodiments , substantially all of the pigment is released at one time . as used herein , the term “ substantially all ” refers to greater than 90 % of the total amount of pigment contained in the film . in some embodiments , the first film releases at least 90 % of the total amount of pigment contained therein , at a particular point in time . in some embodiments , the first film releases greater than 90 % of the total amount of pigment contained therein , at a designated point in time . in some embodiments , the first film releases at least 91 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 95 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 96 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 97 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 98 % of the total amount of pigment contained therein , at the designated point in time . in some embodiments , the first film releases at least 99 % of the total amount of pigment contained therein , at the designated point in time . orally acceptable or topically acceptable : the compositions of the invention are intended for topical use in the mouth or on the skin , thus components for use in the present invention should be orally acceptable , that is , safe for topical use in the mouth , in the amounts and concentrations provided . as used throughout , ranges are used as shorthand for describing each and every value that is within the range . any value within the range can be selected as the terminus of the range . in addition , all references cited herein are hereby incorporated by referenced in their entireties . in the event of a conflict in a definition in the present disclosure and that of a cited reference , the present disclosure controls . unless otherwise specified , all percentages and amounts expressed herein and elsewhere in the specification should be understood to refer to percentages by weight . a prototype film is developed by encapsulating a pigment into a dissolvable polymer film . during brushing , the films swell from water and disintegrate , releasing the pigment and , thus , color change occurs to indicate the consumer when the brushing is done . one use for this film is for incorporation into a clear gel or opaque toothpaste providing a color change signal to the consumer after a predetermined brushing time , e . g ., 45 - 60 sec for children and 90 - 120 sec for the adults . the ingredients for the prototype film are set forth in table 1 : the prototype film is made in different thicknesses , and flakes of the prototype film are incorporated into a clear gel toothpaste for testing . a dissolution test in vitro is performed by permitting a 1 ″× 1 ″ swatch of bulk film to float on a container filled with 1 l of tap water at room temperature . the effect on film dissolution caused by changes in thickness can be observed and measured over a period of time . as seen on table 2 , the time before pigment release is seen to be approximately proportional to the thickness of the film : toothpaste comprising flakes of 1 . 5 mil in thickness and toothpaste comprising flakes of 3 mil in thickness are then tested side by side in a clinical trial . dissolution occurs more quickly with actual brushing in the mouth compared to the in vitro test , which does not involve brushing , but the correlation between thickness and release time is maintained : the release profile of the 1 . 5 mil film is within the target for use in a children &# 39 ; s toothpaste , whereas the release profile for the 3 mil matches the target for use in an adult toothpaste .
described herein are compositions comprising a film , wherein the film comprises a pigment , and is adapted to release the pigment at a specific point in time during use ; and methods of making and using the same .