instruction: Why is customer obsession important
response: Customer obsession is important to acquire new and maintain customer account and customer account growth over time.  It helps to create trust with customers and build lasting relationships with them.  When the customer says we only want to work with a single person who they have a relationship with this enables that person to grow accounts, find new use cases, and opportunities to drive platform consumption increasing company revenue.  Its important as you work with customer for them to trust you in your ability to deliver world-class results and work that is reproducible and scalable in their account and across new and other existing accounts.