instruction: Given this paragraph about Kevum, explain when it is typically consumed?
context: Kevum or Kavum is a deep-fried Sri Lankan sweet made from rice flour and kithul (sugar-palm) treacle, with a number of variants adding additional ingredients. It is also known as oil cake. Kevum is traditionally given and consumed during celebrations of Sinhala and Tamil New Year.
response: It's consumed usually for Sinahala and Tamil celebrations. Particularly, the New Year.