Limit Evaluation - $\lim_{x\to \infty} \frac{1-e^x}{e^{2x}}$ $\lim_{x\to \infty} \frac{1-e^x}{e^{2x}}$

My guess is to evaluate by dividing all terms by $e^x$, which works and gives me Eulers identity. 

But why should that be right? I thought we are only supposed to divide by the highest exponent term in the denominator? But when I do that, I cannot get a solution? How and when is it ok to divide by an exponent in the numerator?
You might see the limit more clearly by substituting


$y= e^x \Rightarrow \lim_{x\to \infty} \frac{1-e^x}{e^{2x}} = \lim_{y\to \infty} \frac{1-y}{y^2}$


So, you get
$$\frac{1-y}{y^2}= \frac{1}{y^2} - \frac{1}{y} \stackrel{y \to \infty}{\longrightarrow} 0$$
By using Stolz cesaro theorem $\lim_{x\to \infty}\frac{1-e^x}{e^{2x}}=\lim_{x\to \infty}\frac{1-e^{x+1}-1+e^x}{e^{2(x+1)}-e^{2x}}=\lim_{x\to \infty}\frac{e^x(1-e)}{e^{2x}(e^2-1)}=\lim_{x\to \infty}\frac{1-e}{e^x(e^2-1)}=0$