Research on strategies for student recruitment How do I find research on strategies for recruiting students into undergraduate programs? 

I am an assistant professor at a small comprehensive 4-year public institution. My department (chemistry) has implemented a new strategic plan. One of our principle action items involves recruiting more high school students to attend our institution with the intention in majoring in chemistry. 

I know that research is conducted, probably at the institution level, on what recruitment strategies are successful in various disciplines. However, since my research background is in chemistry, I am not familiar with the resources to find this research.

I will start with this question: What journals and/or databases should I be reading and using? I know about the Chronicle of Higher Eduction. Which others are good resources?

Update: I would like to find relatively recent reports, preferably in peer-reviewed literature or published by not-for-profits. Strategies that use social media would be great. There is a nice study linked in Dan C.'s answer, but it is from April 2004, meaning the data likely predates Facebook.
There is a nice survey report online: "What Matters to Student Success", a report from the Government of Kentucky.

The work analyses the factors most crucial to student success in a college. It also discusses recruitment of students. For example,


  Consumerism colors virtually all aspects of the college experience, with many colleges and universities “marketizing” their admissions approach to recruit the right “customers” — those who are best prepared for college and can pay their way (Fallows et al. 2003)


It does not exactly answer your question on strategies for selection, but gives some insight to what makes a successful student pool, for which admission process is one determinant. 

I am sure the reference papers cited in the journal (and their citations) will assist you in an extensive literature survey.

For a relevant journal, I found this: Journal of College Admission. I do not know about the quality, but I was able to find this discussion (or thereabout) in a few papers herein.