While my elsevier in press article shows up on the journal website, it has not appeared in Google Scholar after a week While my Elsevier in-press article shows up on the journal website, it has not yet appeared in Google scholar after a week. Is this normal and part of the process? If not, what's wrong with it?
Google Scholar updates on its own unpredictable schedule, based on whatever sort of web-crawling and internal processing schedules Google happens to be running with it.  Sometimes I find that it updates almost immediately, other times not for more than a month.

In short: don't worry about it.  If it's on the website of a reputable publisher, then it will show up sooner or later, and usually within just a couple weeks of publishing.