What exactly does a citation alert from Google scholar mean? I have a Google Scholar profile and this morning, I got the following email (anonymised):


  Scholar Alert: New articles in my profile
  
  [CITATION] Here is the paper title
  [My Name] – The Proceedings are here …, 2015


So first I thought that someone has cited the paper mentioned in the email, but when I had a look, there were still zero citations. Then I thought, that maybe this article was added to my list of articles, but then I realised that it was already there before. So what exactly does this email tell me?
There are several types of Scholar Alert, which basically boil down to:


We found one of your articles
We found some articles that you should read
We found somebody citing your articles


When you get one that says "New citations to my articles", that's the one you're looking for.  In that email, the articles listed in it are the ones that cite you, not which articles of yours ones being cited (you have to figure that bit out for yourself).