How to efficiently get a mention of your just accepted paper in journals like Nature and Science We have made a very important scientific breakthrough in the field of biomedicine. We have filed the patented and the scientific publication (in a journal with impact factor around 9.0) was published three weeks ago. Now we would like to make a huge impact and broadcast this as much as possible. Therefore we would like to know your opinion about how can we do this. We have already used twitter, facebook and linkedin, and contacted editors from Science and Nature so that they can mention our paper in highlights-like section, but no reply until now. We think that getting a highlight in such journals would be the best but we can not reach them and do not now how to do it efficiently. It would be great if you can share your experience here and give advice.
If you think this discovery was big enough for Nature or Science then why didn't you send the article to either of these journals?

You can't tell people what to be excited about and if the work is good enough then it will make its own headlines.

In the mean time, speaking to your university press officer seems like a good start and they can put something out to local newspapers. If its big enough, then it'll be picked up by bigger outlets.