"Cute" in Japanese: Moe-Domains
ICANN's preparations for the launch of New Top Level Domains are in progress. The Moe-Domains are in Golive since July 2014.
What is Moe? The registry explains:
"The word 'moe' began as a buzzword for a subculture of 'otaku' (most closely related English term: “geek”) in Japan in the 90’s. Originally derived from the verb 'moeru' which means to bud, or to sprout, 'moe' is often used to describe a feeling of excitement towards some object or character, mainly in animation, manga (Japanese comic books), and video games. It has often been used to mean a particular type of 'adorable' or 'cute' towards fictional characters and was originally used in relattion to a type of fascination with fantasy."
The registry continues:"Today, the word takes on a more expansive meaning somewhat deviating from just the adoration of the fantastical. One can feel or experience 'moe' or 'burning passion' for all kinds of things, not just animation, or fantasy characters. For example, one can express a feeling of 'moe' when looking at a cute puppy or kitten. In fact, there are even individuals who express their fascination for architecture using the term 'moe'. 'Moe' is a very versatile word that can be used as a noun, a verb, and even an adjective."
In other words: When American or English youngsters would say "cute", Japanese youngsters say "moe".