We illustrate your CSR activities with high-concept and artful images at the cutting edge in order to strengthen the branding of your corporate image.
With our pictures, our principal aim is to help bridge business and promotional interests between you and the rest of the world.
A growing number of entities’ CSR vision focus on environmental sustainability and responsibility as well as ensuring product safety and regulatory compliance. They see these challenges as an opportunity for product innovation and operational eco-efficiency through a science-based approach. These actions also result in positive social impact.
Companies consist of interacting, interrelated and interdependent operations, functions, relationships and resources. This requires a risk matrix informed by the levels of dependence on the resources and relationships so that responses to risks will be appropriate.
Every day, companies’ new technologies and business practices help millions of people across the globe. Their CSR initiatives enable creativity, innovation, and collaboration, empowering people inside and outside the entities to address pressing education, environmental, economic, and social issues. With their CSR values, they improve the human experience.
See our photographs in a new light. Our collection reflects the evolving trends and most sought-after concepts in the industry—without compromising a sophisticated aesthetic.
Find versatile, striking images made for our customers and let us create for you a collection of images to fit your project.
We can become part of creative resource within your entity, to be used by your advertising, marketing and media professionals, providing a comprehensive selection of photography.
Through the branded websites Photoswiss.com, we help the creative community produce distinctive works for websites, magazines, newspapers, books, television and films.
Let us meet and see how we can help your initiative with behind-the-scenes stories, insights into the creative process. We want to share our passion for great images and the world it lives in. Let’s discuss your needs, we have long experience working with different entities, including governments; we can also assist you in the planning on how to complement you image with stronger CSR added values.
ECUADOR. We have been working with several entities such as Corpei in Ecuador, a nonprofit institution responsible for the promotion of exports and private investment as well as the competitive economic development of Ecuador. Being the main promoter of international business in the productive sectors, thanks to the quality and value added services in its role as coordinator between the public and private sectors, the Corpei team contributes to improving the competitiveness of its customers, the community and the country. In recent years they have been producing a series of initiatives and actions for the creation of the “country Ecuador” brand. We were active in promoting the visibility or various sectors, among them banana production, cocoa and the legendary panama hats of Montecristi. The raw material for the elaboration of the famous Panama hat is the “Cardulovica Palmata” palm leaf, commonly known by the name of “Toquilla Straw”.
COLOMBIA. We have also build ties with “Colombia es Passion” in Colombia. One of their slogans was “Branding Strategies in Action – Colombia: From Pariah State to Progressive Economy”. Famous worldwide for cocaine, coffee and conflict, Colombia decided in the late 1990s/early 2000s that it had to change its global image. A national brand identity (covering in particular public diplomacy and business, as well as culture and tourism) was developed: “Colombia es passion”. This combined the warm heart of Colombians with the steam rising from a cup of Colombian coffee, one of its most important sources of export earnings. More importantly, it was a strong clear, simple visual with a direct and catchy slogan.
We helped promote the famous Colombian coffee, the sombrero vueltiao, well known internationally as a symbol of Colombia, the city of Cartagena, and emerald stone polishing, as well as helping promote a new image for the city Medellin. Colombia is now firmly back on the world stage as country where people can safely do business again, and as a vibrant tourism destination. Colombia stands as a clear example of the importance of underpinning any rebranding with substantive change, which has then to be powerfully communicated – first internally to residents, and then externally to potential customers and visitors.
ETHIOPIA’S Millennium. The background of the Millennium is the original calendar of the Coptic religion, which dates back 500 years. Ethiopia is an ancient country, unique in many aspects. Part of its uniqueness is having its own calendar, making it the only country to celebrate the millennium 7 years later than the rest of the world. Starting in June 2007, the country commenced celebrating its history, culture, beauty and early civilization. Most of all, it celebrates being a cradle of mankind. The government gave an initial $2.6 million to come up with a strategic plan document.
The program was broken down into two areas: festivities, which accounted for around 25% of the budget, and legacy projects, which accounted for the remainder. The festivity part was celebrated across the nation for 10 days with participation from artists from the Americas, Africa and the rest of the world. This was picked up by satellite and shown to other regions in the country, with Addis Ababa also looking at festivities in other regions. African Heads of State adopted a resolution to denote this as an African event. The United Nations General Assembly also marked 2007 as the Ethiopian Millennium year.
An edition of the magazine UN Special, called “Ethiopian Millennium” was be officially presented during a broadcast on National TV on September 12, 2007. We collaborated with Ethiopian Airlines, the Ethiopian Women Lawyers Association (EWLA), a non-profit, non-partisan organization, which enhances the political, economic, legal and social rights of women, as well as the Ethiopian Horticulture Producer Exporters Association (EHPEA).
Ethiopia is the second-largest producer of roses in Africa behind Kenya, and sixth in the world after Holland, Colombia, Ecuador, Kenya and Israel. In the tourist sector we met Mr. Tadiwos Belete -the Washington Post, in its 6 March 2005 article spoke of him as one of the “far-flung Ethiopian émigrés, driven away by upheaval, drawn back by success.“- at his Club Med type establishment, the Kuriftu Resort and Spa, situated in Debre Zeit, 30 minutes southeast of Addis. The top-end resort has 25 individual lake view cottage-style bungalows, a conference center, horseback riding, golf, tennis court, swimming pool, movie theater, sauna, massage parlors and hair salon. The handcrafted beds, furniture, bathroom accessories are all made using local material – their style being pure “Tadiwos”.
http://pierremichelvirot.com/gallery/un-special-ethiopia-special-edition-2/
DJIBOUTI. We have been documenting projects for the Ministry of Higher Education and Research in Djibouti for the CERD (Centre d’Etudes et de Recherches de Djibouti). The arid climate of the Republic of Djibouti, due to its particular geographical location, and the volcanic grounds produced by the separation of tectonic plates marks the environmental landscape of this country, located at the meeting of the Red Sea and the Gulf of Aden. The landscape, steep and marked by a succession of plains, plates and mountains, the absence of perennial surface water, the sparse vegetation, and a coast several hundred kilometers long are some of the natural specificities found there. Those in turn play a fundamental role in the life of the pastoral populations. Among others, we delivered images on date palm growing and production, cattle breeding technologies, water quality, and lab development on seismic activity near the Ghoubbet el-Kharab region.
THAILAND. Another special UN Special issue was produced in association with the International Telecommunication Union (ITU) and the Ministry of Information and Communication Technology (MICT) of Thailand. We focused on giving visibility to projects under the heading “Wiring Thailand, One Asian country’s big bet: putting everyone, everywhere online” This included rice farmers using 3G and 4G mobile phones; migrant tribesmen downloading satellite weather information; children of subsistence loggers opening Facebook accounts; and Buddhist monks hosting open-air IT classrooms beside their temples. Wiring Thailand opened all these perspectives. The country already has a big jump on its regional neighbors in the extent of ICT (information and communication technology) coverage. Now, however, the Government along with UN partners is looking to extend Internet and mobile phone use throughout Thai society, including to its most remote and unconnected inhabitants. We went to see one of the 42 “telecenters” run by the ministry (see ); these are usually in rural settings but not in the highlands. The Ministry of Education and MICT provide 20 computers plus one server, along with one year of Internet service. Puttachart Siributr, a senior computer specialist from MICT, confirms that this is the “first time many [highlands children] have seen or touched computers. And this is in just the last two months”. At Sangwarnwit No. 3 school, students are often shoeless, sitting in an open-air classroom, sporting yellow T-shirts and wearing earphones, transfixed by their screens. Despite the pedagogical veneer, many are predictably playing on screens full of shooting comets and keeping score in games (“Feeding frenzy!”), while some girls dress models using the cursor to cut and paste clothing. Fun first, school later!