Please translate the given English sentence to Hindi
आइडिया सेल्युलर ए टी एंड टी और टाटा समूह के संयुक्त उद्यम के रूप में समूह के साथ प्रारंभ हुआ।
Idea Cellular was started as a joint venture of Aditya Birla Group with AT&T and the Tata Group, which was widely also known as, BATATA (Birla+AT+Tata).