Not as popular I think , the demographic is mostly teenage girls I doubt any large amounts grown ups men have seen it <| sep |> Just drove down to Target at 1 AM when they opened and got in line at the door , walked calmly inside , grabbed a PS 4 , walked to register no line , scanned PS 4 , scanned Cartwheel , scanned $ 5 gift card I found lying around , added tax , $ 220 total . Most people were scrambling over TVs , but I did see at least 3 or 4 other people buying PS 4 s . This was my first time shopping on Black Friday , as I ' ve been able to avoid it most of my life . Honestly , I was expecting a much bigger hassle . There was no traffic , I found parking without issue , I stood in line outside for only 10 minutes before they opened , I did not get pushed or anything like that , and everything went incredibly smoothly . The deal is legit . I could ' ve saved $ 10 more with a Red Card but decided it wasn ' t worth the extra effort , for me . Also , FYI , brickseek does not appear to update in real time . Before they opened , it showed 98 available . An hour later , it hasn ' t updated , still says 98 . Probably more like 60 ish in reality . YMMV . Everyone remember to save your receipts or take a scanned image of it , in case you ever need to submit a warranty claim . Cheers .