| 본 컨텐츠 는 美 Summaries . com 과 의 계약 에 의거 한국인 들 만 이 볼 수 있 도록 저작 권 장치 를 마련 한 특별 한 컨텐츠 입니다 . 
 저 자 : JILL KONRATH 
 출판사 : Portfolio Hardcover 
 가 격 : $ 25 . 95 ( 320 pages ) 
 출판 일 : 2010 년 05 월 
 Most people you try and sell to today will be crazy - busy ? frazzled and run off their feet with too much to do . Youve got to allow for this and change the way you sell to align more with how people today make decisions . 
 Whenever anyone comes into contact with you , there will be three questions in their minds : 
 1 . Is it worth my time to meet with this person and look at what they have to offer ? 
 2 . Is the change that is being suggested worth all the disruption it will generate ? 
 3 . Is going with this offer the very best option for my company ? 
 The SNAP approach to sales is designed to help your prospect focus on these decisions and then agree to what youre proposing as solutions . 
 Specifically , the SNAP system highlights the four factors which need to be at the forefront of your mind when you work with crazy - busy people : 
 S Keep it simple 
 The more complexity and effort you eliminate from the decision - making process , the greater your chances of success become . 
 N Be invaluable 
 There is a world of copycat products and services so the value you bring to the relationship is vital . 
 A Always align 
 You have to stay relevant to the prospect at all times . If youre not tightly aligned with what theyre doing , they wont have time for you . 
 P Raise priorities 
 You have to keep working to have your prospect see your product or service as urgent ? otherwise they wont act . 
 " Sales is an outcome , not a goal . Its a function of doing numerous things right , starting from the moment you target a potential prospect until you finalize the deal . Consciously or not , todays prospects evaluate you on these four criteria in every single sales transaction you have with them . " 
 JILL KONRATH is a sales consultant and keynote speaker . Her clients include IBM , Microsoft , GE , Accenture , Staples , 3 M , Hilton , Cox Media , Bombadier and Business Journals . She is the publisher of an industry - leading newsletter as well as a blog about sales techniques . She is also the author of Get Back to Work Faster . Jill Konrath was previously a sales manager , senior account executive and sales representative at Xerox . She is a graduate of the University of Minnesota - Twin Cities . 
 The Web site for this book is at www . snapselling . com . 
 마케팅 세일즈 
 자서전 , 경영자 스토리 
 자기 계발 , 리더십 
 경영 , 경영 전략 
 인터넷 / e 비즈니스 
 경제 / 트렌드 
 The Guru Mind