So this aspect takes a lot of time . I ' m currently working on it , myself . FACEBOOK GROUPS This takes time . You don ' t just introduce yourself , comment on a few posts and expect ROI . You have to continue to provide value in that group . They need to see your name and automatically associate it with some good stuff coming up here . Choose your vehicle of displaying content . The facebook group thing alone can be good . You can also create your own group as I have heard people have much success with t hat . We may be more helpful if you could let us know what platform you ' re going to focus on . A method that I ' m curious about is focusing on guest posting on websites that my audience frequents and working my way up into something like Huffpost . Things like this , when you name drop and put it on your site , build credibility . I don ' t know how efficient this is or how important it is so I ' m not working on it just yet , but I will down the road .