There ' s more to products here though than producing an expensive chip and slashing your margins to stay competitive . Hawaii was a good part , but it really didn ' t translate to a long term marketshare foothold or turn the company around in terms of revenue , and their valueadds of Mantle and TrueAudio failed to get any meaningful traction . I guess my point here was that VR requires the IHV to go the extra mile , and a cashstrapped and inconsistent AMD isn ' t in a position to match Nvidia stride for stride on the softwaredriverdevrel side and Vega isn ' t going to change that . It doesn ' t bode well for future hardware prices , but we ' re probably heading for some sort of reckoning eventually anyways when the industry grapples with the economic limits of silicon .