Itachi ' s original plan before he turned out to be good all along was fucking brilliant . He killed his best friend , unlocked his MS , slaughtered his entire village and left Sasuke alive . He then goads Sasuke into hating him , and giving him the information on how to awaken his own Makengyo Sharingan , so that he can ultimately steal it and become the strongest villain . Even all the subtle hints e . g . Come find me when you have the same eyes played out beautifully , from all points , Itachi was set up to be one of the greatest villains I ' d ever seen . It gets even more awesome because it shows how great power can be obtained at great cost , this plays in amazingly well when Sasuke thinks of killing Naruto at the end of P 1 to obtain the MS , he realizes he doesn ' t want to become like Itachi to me it was one of Sasuke ' s best moments . The plan was absolutely brilliant , most of the people that could have stopped him The UchihaHokage were dead , and the only other remaining Uchiha was planned to be used as an upgrade to get the EMS . Unfortunately he became a good guy , which never really sat well with me on account of all the genocide .