Exactly what I was going to say . Dude is just very well known and his name carries a lot of weight now . <| sep |> is 5 % more considered much ? , also , what about hunting places , as stated above <| sep |> The confusion between it ' s and its occurs because with virtually every other word , ' s indicates possession . Consequently , English speakers naturally want to use it ' s to mean something belonging to it . But it ' s is only used when it ' s a contraction of it is or it has . The ironclad rule no exceptions is that if you can replace the word with it is or it has , use it ' s . Otherwise , it ' s always its . mistakesitsI ' ll be damned . Pardon me , then . <| sep |> I worked for 3 years for a company that laid me off . But told manager of 25 years he was laid off at the same time with no forewarning .