Entrance by Square oneApril 11 th , 2010 Romanian studio Square one have completed a clothing store in Bucharest with pointy display stands and a network of black electrical cables . Called Entrance , the monochrome interior features light bulbs weighted at the ends of electrical wires that create angular lines fanning out over the ceiling . Angular display stands extend triangular volumes towards the ceiling . One side of each emits light to illuminate the merchandise . The information below is from SquareONE : The concept began by trying to transform a space of 200 sqm in an allegory . Imaginary animals that abide in a surreal forest , a refuge , a route . Thus it might sound pretentious , technical and formal achievement must remain simple , unsophisticated , a honest approach to the conceptual design , not supported by pretentious materials or sophisticated systems . I tried to use as little graphics or decorative elements as possible to illustrate the concept , functional objects must do that . The shape of those object should tell the story . A peculiarity of this arrangement is the fact that none of the objects used were purchased . All items being manufactured under the project . The shapes and positions of the objects in central space was designed so as to create several routes for equal exposure of the emblematic products . These objects have resulted from a formal synthesis by illustrating a number of three animals in motion . Zoomorphic design and geometric shaping almost extreme minimal tried to minimize the decorative approach . The use of very sharp angles ( most angles on vertical objects under 45 degrees ) , gave more dynamism in the composition of objects , seen from different angles , they can change appearance . I also preferred not close volumes for spatial geometry without spatiality , a kind of origami like 2 D shell , which is in constant metamorphosis . I used the ceiling to illustrate the trees made of black electrical wires which is also the lighting system , ceiling grid was invaded by black wires tensioned using weights that disguises lamp socket . The Drawing of the electrical cables network creates the virtual habitat of the objects . A dynamic relation is created between the hanging branches of the light trees and the uprising vectors of each of the three objectsDressing booths are like a refuge in the middle of a forest . Suggesting a sort of “ glazing ” to the rest of space , a media interface , composed of LCD screens , is placed on the exterior wall of the cabins . To display accessories and jewelry we created rectangular prismatic objects at different heights which seem to emerge from the floor surface in various areas with apparently random positioning . Materials used were simple and inexpensive as can be . Furniture items are made from MDF polyurethane painted supported by light metal structures made of very thin sections ( 4 mm diameter ) , whose stiffness comes from the way the structure geometry is closed . Two of the objects have a recessed translucent membrane in one of the vertical planes , in order to spread light on the exposing surfaceThe light trees are made from black electrical cable , energy saving light bulbs , cable clamps . The Weights which masks the light bulb sockets and tensions the cables , are made of painted metal pipe segments in black electrostatic paint . Objects displaying accessories are made of black and transparent Plexiglas . Team : Arh Adrian CancerArh Sabin Dumitru http : / / www . dezeen . com / 2010 / 04 / 11 / entrance - by - square - one /