이 강좌 는 Global Challenges in Business 특화 과정 의 일부 입니다 . 
 Global Challenges in Business 특화 과정 일리노이 대학교 어 버너 - 섐페인캠퍼스 
 최근 조회 9 , 547 회 
 The course will help students identify when assimilation vs . exclusionary reactions are more likely to occur , as well as devise strategies for imbuing brands with cultural meanings that can elevate them to the status of cultural icons . Upon successful completion of this course , you will be able to : • 	 Understand how globalization impacts the psychological responses of consumers in global markets • 	 Understand what culture is and how it manifests itself • 	 Understand how brands acquire cultural meanings • 	 Predict consumers ’ responses to the cultural meanings in brands • 	 Identify strategies to win - over multi - cultural consumers in globalized markets • 	 Learn how to build an iconic brand This course is part of the iMBA offered by the University of Illinois , a flexible , fully - accredited online MBA at an incredibly competitive price . For more information , please see the Resource page in this course and onlinemba . illinois . edu . 
 다음 특화 과정 의 7 개 강좌 중 5 번 째 강좌 : 
 Global Challenges in Business 특화 과정 
 4 , 884 명 의 학습 자 
 8 개 동영상 ( 총 63 분 ) , 7 개 의 읽 기 자료 , 3 개 의 테스트 
 Welcome to Global Impact : Cultural Psychology 4 m 
 Know More about Professor Torelli 2 m 
 Lesson 1 - 2 Globalization and the Forces Shaping Consumer Behavior 14 m 
 Lesson 1 - 3 What is Culture ? 15 m 
 Lesson 1 - 4 Where Does Culture Exist or Manifest Itself ? 11 m 
 Lesson 1 - 5 Iconic Brands and Cultural Equity 12 m 
 5 개 동영상 ( 총 13 분 ) , 2 개 의 읽 기 자료 , 2 개 의 테스트 
 Lesson 2 - 1 Module 2 Overview 1 m 
 Lesson 2 - 2 Culture as a Knowledge Structure 4 m 
 Lesson 2 - 3 Multi - cultural Mindsets 1 m 
 Lesson 2 - 4 Biculturalism & Frame Switching 2 m 
 Lesson 2 - 5 Assimilation to a Cultural Frame 3 m 
 Lesson 3 - 1 Module 2 Overview 1 m 
 Lesson 3 - 2 What Is Culture Mixing ? 2 m 
 Lesson 3 - 3 How Do People Respond to Culture Mixing ? – Cognitive Reactions 2 m 
 Lesson 3 - 4 How do People Respond to Culture Mixing Evaluative Responses 2 m 
 Lesson 3 - 5 Culture Mixing and its Consequences - Factors that Affect Evaluative Responses to Culture Mixing 4 m 
 5 개 동영상 ( 총 34 분 ) , 3 개 의 읽 기 자료 , 2 개 의 테스트 
 Lesson 4 - 2 How Iconic Is the Brand ? – The Cultural Audit 9 m 
 Lesson 4 - 3 Developing a Cultural Positioning 6 m 
 Lesson 4 - 4 Marketing Programs to Build Cultural Equity 12 m 
 GLOBAL IMPACT : CULTURAL PSYCHOLOGY 의 최상위 리뷰 
 KW 제공 2020 년 4 월 20 일 
 ER 제공 2019 년 5 월 15 일 
 AK 제공 2020 년 4 월 14 일 
 DK 제공 2020 년 7 월 25 일 
 Global Challenges in Business 특화 과정 정보