브랜드 캠페인 의 PR 의 장소 
 화제 : PR in Brand Campaign 
 에 의해 게시 됨 : Fisayo 구월 4 , 2012 
 문제 : My lecturer ‘ confessed ’ reading your column regularly . She often stressed the gains derivable from how you ‘ practicalize ’ marketing . A project for my post - graduate work has prompted contacting you , through this medium , to kindly provide me with hints about the place of public relations in a typical brand campaign . Thank you very much in anticipation of your positive response , as I know many others will benefit from it – 킹슬리 Omeihe 
 The urge to promote the advancement of knowledge , coupled with realization that many ( including your lecturer ) read my humble contributions through this column , have influenced a positive response to your request . If not , I would have preferred you researched for your project elsewhere , to ‘ sweat it out ’ as a student . 하나 , it is essential that I remind you that the ‘ campaign ’ being referred to here ( by way of definition ) , as it applies to brand , is : The effort of a company or through its assigned third party marketing organisation , to increase awareness for a particular brand ( product or service ) which it offers consumers , or about its own identity . Efforts in this case should have a limited duration . Any organisation which plays down on the place of public relations ( PR ) in any brand campaign does so at its peril . 극히 간결 하 게 , PR is essential to launching a new brand or boosting an existing one . 
 광고 하 는 , like other aspects of marketing , conveys what its sponsor or ‘ the advertiser ’ claims ( 예컨대 . ‘ the largest network in … ’, ‘ the largest bank in … ’, ‘ big , strong … ’, ‘ the best and the brightest ’, 등 ) . These tend to make consumers cringe nowadays , couple with consumers ‘ bombardment ’ which are fast making them wave ads off as ‘ one of those things ’. PR stands to convey the ‘ true story ’ about a product or service . This is why its application , as an initial step ( before advertising , 개인 판매 , 판매 촉진 , direct marketing , 등 ) , is very crucial to the success of any brand campaign . The definition of PR ( among several others ) which often comes to my mind affirms this – “ The deliberate , planned and sustained efforts to establish and maintain mutual understanding between an organisation and its publics ” . The rest of this piece strengthens this assertion . 
 When consumers encounter newspapers editorials or access the web ( which PR often facilitates ) , their exposure and information derived are mostly treated differently – Complete conviction . This is why experts claim that PR impact on consumers differently , from advertising or sales promotion . Since PR comprise a vital component of communicating to opinion leaders , influencers , writers , bloggers , 등 , brands have to move to where the conversations are ( which PR has no doubt generated ) . Delivering messages through editorial contents makes for easier access , willingness and readiness on the part of the consumer . 일반 적 으로 , editorial contents are likely to be viewed as having integrity because of the self - governing nature of this platform . PR , 의심 의 여지 가 없 다 , is used in influencing editorial contents . 
 Through PR , more effective and efficient approach to conveying messages is achieved . 과연 , information overload which the above stated ‘ bombardments ’ ( which used to be appreciated in the past , but no longer the case ) represent , do not really work presently . With obvious downturn in global economy ( with Nigeria not being insulated ) , the momentum of PR is increasing in the light of PR input in brand campaigns being far cheaper than ad campaigns . 
 2 댓글 . .. 에 " 브랜드 캠페인 의 PR 의 장소 " 
 조비 미셸 | 구월 8 , 2012 . .. 에서 6 : 47 오후 | 대답 
 Charles | 구월 9 , 2012 . .. 에서 3 : 46 오후 | 대답