Pricing Shift the pricing model to push lower impact , higher volume . My base rationale for the price restructure is We will make more money selling 2 things at . 6 of the price they used to be , than 1 thing at it ' s current price . Drop the price across the board for all models . Do a 500 pt box basic box set starter kit for EVERY army , at an even cheaper price , to entice you with that first set . Go for volume and pushing the core market to invest in multiple cheap armies , rather than baulking at the cost of building even one force . Sales . Why are there no sales ? !? The internet is killing us here ! The paints are fairly priced , they can stay as is . But the tools brushes and snippers pricing is redoncolous , give them a cut . Far too much business is being lost to reasonably priced competition . Community It ' s time to win back their hearts and minds . We need to celebrate the community , and we want them to love us rather than the current statusquo of reluctant tolerance . Warhammer Con . An official GW run event . Give it an official competitive scene with qualifiers through FLGS , a prize pool , and full event streaming via twitch or equiv . Just copy blizzard . Merch ! Tshirts , Mugs , costumes , you name it ! PPL love that junk ! Warhammer TV is doing an amazing job , give those guys a bigger budget and push for daily monatized content on youtube . We want to grow it into our biggest marketing tool at our disposal . PC Console Gaming This is a money train . All aboard ! Start being discriminating about handing out the IP to every tom dick and harry app developer . We want to control the image of the company , and we lose credibility with every crappy mobile game . Give Creative Assembly the 40 k licence . But lower the damn DLC prices . Total War Warhammer was a good start , lets build on it with Total Warhammer 2 and Total 40 k . We ' ve had some mixed results with our foray into sublicencing the IP digitally . For this next big one , we ' re doing it ourselves and we ' re doing it right . Start a digital development team . Inhouse developers for total control . Maybe self publish if we can get the talent . Develop our own flagship digital product Warhammer virtual tabletop fantasy and 40 k . This a true digital FTP version of the miniatures games . The kicker is , the platform comes with only very limited selections , say basic troop selection and a single HQ for Space Marines and Orks . DLC the armies . Gotta make money somehow . In our brick and mortar stores , along side each box set minature purchase , provide a one use code on the receipt that gives the buyer a digital version of the units . The best player value and ideal situation is a player going to their GW store , buying a physical army , and getting the free digital one alongside it . This has the added bonus of allowing us to control the resellers market . A store bought model only has digital value once .