All of the hype in the media about the role of advertising in politics is going to go in one ear and out the other . There will be small incremental changes based on company preferences i . e . Google Facebook . This happens every election cycle when the parties change because of new avenues of communication radio , black white TV , color tv , HD TV , the popularization of social media now we ' re in an era of the dominance of social media in the media . Since you ' re a publisher , unless your posting complete garbage the argument for banning Breitbart other similar sites or running a network of ghost sites you have nothing to worry about . Also , some butthurt pussy CEO of an Adtech company is fighting words , boy .