This happens more often than you ' d think . He ' s probably not that bothered by it . <| sep |> And bit dicks off ? <| sep |> No problem . XD <| sep |> Also we want to boo the heels we hate who win too . It makes the face that much more over when he wins . People didn ' t complain as much about SuperCena when he was feuding with Edge . I look recent NJPW when Shinsuke was still there . Him , Okada , and Tanahashi are all protected well . But then you have Shinsuke lose the belt to Bad Luck Fale at one point . That gives some credibility to someone else . Okada lost to AJ styles Tanahashi lost to Kenny Omega . You build more stars and now people are intrigued to see what happens because you genuinely have no idea who will win a given match . Austin lost the title to Kane for one night . etc . All this said booking ain ' t easy .