방탄소년단 Archives - Hokie Movie 
 Browsing Tag : 방탄소년단 
 K - pop music ’ s unbeatable formula for global success 
 Meet EXP Edition — the world ’ s first non - Korean K - pop band . They ’ ve spent the last two - and - a - half years living and performing in Korea , studying K - pop dance , taking vocal lessons , and learning Korean . – We ’ ve got the opportunity to perform on some of the biggest K - pop live TV shows , which we never even imagined would be an option . This isn ’ t how this kind of thing usually happens . Plenty of Western musicians take musical influences from elsewhere . But they sing the songs for Western audiences , and almost always in English . EXP Edition is different , because K - pop is different . It ’ s reversing that cross - cultural collaboration and spreading without the support of the big Western labels . With scientific precision K - pop has crafted a new path for world pop domination . And the world may never be the same . – I believe it ’ s really narrow to just pin it down to some kind of musical genre . It ’ s a cultural scene , it ’ s a social phenomena . I ’ m Phoebe Bradford . This is Quartz . K - pop is this hybrid genre with a calculated Korean spin . It pulls in R & B , hip - hop , EDM , and a bunch of other pop styles — sometimes all in the same song . From the start , K - pop record labels , behemoths like S . M . Entertainment and YG , focused on creating a recipe to spread K - pop around the world . – They have really kind of scientifically manufactured the formula of success . Professor Suk - Young Kim has studied how these labels have basically become K - pop idol factories , recruiting and training young stars to build groups with global appeal . – S . M . Entertainment has a manual that really kind of establishes the system of what they call cultural technology . And it ’ s really a hands - on manual as to how to shoot a music video and what kind of eyeshadow would work better for certain markets . And everything about the music , from band names to their incredible videos , have been designed to be understood even if you don ’ t speak Korean . – K - pop focuses on visual elements , and it has to be that way , because K - pop is targeting global audiences from its very inception . The labels have groomed Thai , Chinese , Japanese , and even Indian K - pop stars to target specific powerful markets . And they ’ ve brought in Western producers and musicians , crafting songs now topping U . S . charts . BTS ’ s Mike drop was remixed by Steve Aoki , and was the first song by a K - pop group to reach number one on the U . S . iTunes Top Songs chart . BLACKPINK ’ s two hits on the Billboard Hot 100 are both Western collaborations . Even Nicki Minaj helped launch a BTS song to the 11 th spot on the Hot 100 . Western musicians are excited to work with K - pop bands . – I think that ’ s , you know , displayed best in this song with the drum programming , especially . This is Jordan Young , better known as DJ Swivel . He ’ s produced and mixed songs with some of the biggest names in Western music , and , most recently , BTS , the biggest K - pop band of all time . – What ’ s amazing about K - pop , you have seven members that all need their moment , which really lends itself to having extra melodies and extra parts . K - pop songs are musically complex . The average American song is four melodies . But the average K - pop song is eight to 10 . – You have a lot of freedom to experiment and try new things and pretty much any record I write I could probably send to them . if it ’ s a strong record . But it ’ s not just the creativity that ’ s appealing . – Do you think that ’ s helping attract all these Western producers to K - pop ? – Truthfully , I think what ’ s attracting Western producers to K - pop is the success of it . On Spotify , fans have streamed over 46 billion minutes of K - pop songs , since 2015 . Because a big part of K - pop strategy focuses on reaching fans directly , online . – How important is it that K - pop matured alongside things like the Internet and social media ? – K - pop wouldn ’ t exist without social media , and especially YouTube . Outside of Korea , their early fans didn ’ t hear them on the radio . They watched their videos online and it created a powerful network . – K - pop fans are one of the most passionate , almost fanatic fandom that you will see in today ’ s pop cultural scene . They see themselves not as passive customers or consumers , but they see themselves as significant participants and producers in making or breaking the success of their idols . – There ’ s really no substitute for the utter support and passion of K - pop fans . Vanessa Augsbach is part of the team that runs KCON , the largest fan celebration and concert of its kind in the United States . – When we started it ’ s 12 , 000 , and that was just the Irvine event . In 2018 , we had 147 , 000 . And BTS , arguably , has the most powerful fan base of them all . They call themselves the ARMY . – Man they love you , yo , they love you . And for the ARMY , it ’ s not just about the music . – ARMY seems to recognize themselves as a kind of major player in creating cultural movement and social justice movement . A social justice movement . The ARMY has donated to organizations , like UNICEF , in the name of BTS , and lobbied for the band ’ s appearance at the United Nations , where they promoted their “ Love Yourself ” message . – And launching the “ Love Myself ” campaign and started to hear remarkable stories from our fans all over the world . – It ’ s all possible because fans are demanding it . Approaching , you know , radio stations to play BTS music , writing to Billboard to feature their beloved idols . Currently , of Billboard ’ s Social 50 , eight of the top 20 artists are K - pop bands . BTS has comfortably sat in the number one spot for over 100 weeks . Mainstream markets , like the U . S . , may be losing their iron grip on the global music market . And YouTube ’ s global music charts show that top players are not predominantly American or English - language musicians , which is significant , because almost half of all global music streaming hours came from YouTube in 2017 . This is a recent radical shift . Now you ’ ll see Spanish - language musicians , . like Anuel AA , Bad Bunny , Daddy Yankee , and Indian artists , like Neha Kakkar , comfortably holding top positions . And , of course , K - pop . And that may mean that our most popular music is starting to look more like our world . 
 [ ENG ] 드디어 기생충 미국 상륙 ! 미국인 들 놀라운 반응 은 ? 점수 는 몇 점 ? ? American reaction to “ Parasite ” Rate of movie ? 한류 / koreanwave 
 Parasite , the first Korean movie to win at the 2019 Cannes Film Festival , arrived US ! I am very excited to see the movie in America ! I am so curious about the story and American people ’ s reactions ~ Hi , glad to meet Korean family ! How did you find out this move “ Parasite ” ? I read the article from the local newspapers ~ And I also heard this movie is very popular in Korea . I often see Korean movies if they have good reviews . Parasite is a really great movie ! It was very interesting to see American people react at same points with me . Because movie is an art which is universal , any people can feel the same I hope Parasite win the Oscar ! ! Let ’ s go “ Parasite ” Hope succeed in America ! ! 
 - Please welcome BTS . [ Cheers and applause ] 
 -♪ Shoo , doo - wop ♪ ♪ Pop , pop , doo - wop ♪ ♪ Shimmy , dimmy doo - wop ♪ ♪ Pop , pop , doo - wop ♪ ♪ Pop , pop , pop music ♪ ♪ Pop , pop , pop music ♪ ♪ Pop , pop , pop music ♪ ♪ Pop , pop , pop music ♪ ♪ Shimmy , dimmy doo - wop ♪ ♪ Pop , pop , doo - wop ♪ ♪ Shimmy , dimmy , doo - wop ♪ ♪ Pop , pop , doo - wop ♪ ♪ Pop , pop , pop music ♪ ♪♪ - I had — I had to . I had to do it . 
 Come on . We have — We basically — We — We — [ Laughs ] Yeah , I had to do it . I had to . 
 - You had to ? - We have the same name , 
 basically . - Jimmy ! - BT — I ’ m sorry ! 
 I ’ m not picking favorites . I ’ m not picking favorites . I ’ m not picking favorites . 
 I ’ m not . No , I don ’ t have a favorite . 
 - You ’ re so cute . - Thank you very much . 
 I appreciate that . This is BTS . 
 [ Cheers and applause ] You guys are — 
 Good to see you . That was fun today . Thank you so much for doing the “ Fortnite ” dances 
 this morning . That was so fun . Thank you , thank you for being 
 involved in that sketch . [ Cheers and applause ] - Now for those of — A lot of people are watching 
 right now . I think it would be helpful 
 if you guys would introduce yourself 
 to the world . A lot of people are watching 
 “ The Tonight Show . ” Just — [ Cheers and applause ] Yeah , go ahead . 
 - Hi . My name is RM . I ’ m the leader and kind of like 
 a translator for this group . -[ Laughs ] [ Cheers and applause ] - Hello , I ’ m — 
 Where do I dance ? I ’ m Jin . [ Cheers and applause ] - Hi . I ’ m Suga . 
 Nice to meet you guys . [ Cheers and applause ] - I love you ! [ Cheers and applause ] - I ’ m your hope , you ’ re my hope , 
 I ’ m J - Hope . -[ Laughs ] [ Cheers and applause ] - Hi , guys . 
 Hi , Jimmy . - Hi , buddy . - My name is V . [ Cheers and applause ] - Yeah ! - Jimin ! 
 - Here we go . My man . Here we go . 
 Come on . Jimin ! 
 Drumroll ! Drumroll . [ Drumroll ] Drumroll ! - Hey , Jimmy ! 
 - Yeah ! - I ’ m Jimin ! 
 [ Both laugh ] - Dude , that ’ s what 
 I ’ m talking about right there . Welcome , and last , 
 but definitely not least . - Okay . Hi . [ Cheers and applause ] I ’ m Jungkook . 
 Nice to meet you guys . - Yeah , that ’ s right . 
 Good to see you , buddy . Guys , it ’ s been so fun , exciting having you here 
 in New York City , and you got to speak at the U . N . - Yeah . - What was that like ? 
 Was that amazing ? [ Cheers and applause ] - You know , I was like — 
 I was , like , so nervous . - Really ? 
 - Yeah . I ’ m holding up the paper . - Yeah . - And if you see that , 
 I was , like , shaking . - Really ? 
 - Yeah . - Of course . It ’ s a big deal . 
 - Yes , it was a big deal . - But what is your message ? What is the BTS message ? - It ’ s about speaking yourself . - Yeah . 
 What is speak yourself ? - Yeah , it ’ s like — it ’ s mainly 
 about speaking yourself instead of letting other people 
 speak for you ’ cause to truly know ourselves , it ’ s important to firstly know 
 who I am and , you know , where I ’ m from 
 and what my name is and what my voice is , 
 kind of like that . - Good for you . 
 That ’ s fantastic . [ Cheers and applause ] Have you been having fun 
 in New York City ? Are you — - Yeah ! 
 - Yeah ! - Really ? 
 - Of course . [ Cheers and applause ] - What are the highlights ? 
 Any highlights in New York ? - I love SoHo . I want to go there for shopping . - Really ? 
 - Yeah . Shopping ! Whoo ! [ Cheers and applause ] -[ Laughs ] - That ’ s how you shop ? 
 - Yeah . - Jimmy . 
 - That ’ s how you shop ? - I love MoMa museum . - Oh . - Uh , New York strip . 
 New York view . On my way to work 
 in the morning , New York street hot dogs . Perfect . - Wow . Tell me . 
 You spoke at the U . N . You sold out Citi Field 
 in under 10 minutes . I mean , this is — it ’ s a big 
 deal for you guys . - It ’ s a big deal . - What is — What do you want 
 to accomplish ? What ’ s next ? 
 What do you want to do ? -[ Speaking native language ] You know , want to stay humble 
 and enjoy the ride , but I think Suga wants 
 to say something . [ Cheers and applause ] - Go . 
 Let ’ s Go . - Uh … - Yeah , Yoon - gi ! - Go to Grammy ’ s . 
 - Yoon - gi ! - Go to Grammy ? - Go to Grammy . 
 - Grammy ? - Grammy ? - He said Grammy . - Grammy ? 
 Oh , wow . All right . All right . 
 We can make that happen . Dude , we can call them 
 right now . Let ’ s make it happen . - We can just , like , dream , so … We can dream , so … 
 - You can dream . Absolutely . Dude , # BTSgrammy right now . 
 Let ’ s make this happen . [ Cheers and applause ] - We can dream , so … - Guys , the album is 
 “ Love Yourself : Answer . ” You guys are going to be 
 performing when we come back . We love you guys . 
 Thank you so much . BTS right there , everybody . BTS performing their hit song , 
 “ Idol . ” -“ Idol ! ” 
 - Stick around , everybody . “ Idol . ” [ Tariq rapping indistinctly ] ♪♪