Fuck , man . If you ' re in the San Francisco area anytime soon , PM me and we can hang out . <| sep |> That what I was getting at . It is a major convience to the company not having to deal with multiple ad campaigns , and customers asking why the product they saw on tv is not priced at the ads ' promotional value . I mean , they aren ' t misconstruing the prices in these ads . Every ad states that the cost displayed is before tax calculations . If a company truly made an ad for every place with a local tax variance , they would literally need to make thousands of ads and that ' s just for the province of Ontario . A company shouldn ' t spend that much in advertising when one nationally televised ad can convey the message you want i . e . This pencil is $ 0 . 99 before tax ! . I mean it ' s not great for consumers , but only in the sense that it delays me knowing the value of something with taxes by 5 seconds . I don ' t think I ' ve ever seen someone walk up to pay for something only to be surprised that the price tag didn ' t include taxes most price tags usually also indicate that the price displayed is before taxes . If anything , it ' s made me pretty good at calculating what 13 % of any number is . I guess its a slight inconvenience , but it ' s definitely not something I ' d gripe over .