Terrestrial broadcasters ` advertising revenues rose to an annual high last month , industry data showed yesterday . According to the Korea Broadcast Advertising Corp . , the terrestrial broadcasters took in 181 . 5 billion won ( $ 154 . 2 million ) from advertising last month , which is 37 . 3 billion won higher than the figure recorded in August . Although last month ` s figure is 2 . 7 percent smaller compared to the same month last year , the year - on - year decrease rate is significantly smaller compared to earlier months . Terrestrial broadcasters ` advertising revenues for the first eight months of the year were recorded at 25 . 6 percent below the figure seen during the same period last year . ( cheesuk @ heraldm . com )