Stores used to be pretty strict on purchase limits and there are a variety of reasons why . These days , most retailers just don ' t care anymore . I used to work electronics retail in a big name store . When the Wii first came out , it was a HUGE deal . Impossible to keep in stock . We ' d have a family of scalpers come in and buy all our units every single evening that ' s when we ' d get freight . I explained to my Store Director that these people were not buying accessories or any other product we can upsell , which wasn ' t making us any money from the sale of the consoles . Additionally , it was making quite a bit of legitimate customers unhappy since we never had them in stock . He agreed with my reasoning and I effectively got those scalpers banned from the store . He allowed me to call the other stores in the area of the same company and we got them banned from those stores as well . Anyway , the point of my story is that stopping scalpers from doing this shit is actually beneficial to retailers .