I work at Best Buy and surprisingly it was really relaxed as we opened the doors . Granted we had made sure there was a line so it wasn ' t people just rushing in , but they all entered calmly without running to places while my manager high fived all of them . <| sep |> Because the driving force of companies is profits , not benefit to the consumer . Only in a hypothetical system of many competitors how many actual high speed internet options do 80 % of Americans have ? and perfectly informed and rational consumers I think this speaks for itself do the two of these interests coalesce into similar things . In reality , companies collude or deceive and consumers aren ' t given all the facts or money and time to make the best choices so we need regulating bodies to ensure that companies can succeed AND consumers get what they need .