You ' re right , android definitely has been improving over time . I would say it has been less and less over the years , because when KitKat came out I was blown away , then marshmallow blew me away , but recently it ' s just been minor improvements too me . I do give credit to some new features like split screen and alt tabbing and setting quick toggles , those have all been nice . And I like the Google Assistant even if she doesn ' t listen half the time . iOS 6 was an amazing release , but I think it ' s because they finally perfected their skeuomorphism design . Call me a Jobsfanatic , but I think the whole idea of iOS was something that worked for what it was . Don ' t get me wrong I love minimalism , which is why I choose android , because I can make it as minimalist as I want to , or as complex as I want to , and iOS can ' t do that yet . But maybe that contributed to the downfall that you ' re speaking of . Before they were improving something , but now they are just trying to mimic and catch up software wise . That may be a stretch , but it seems as if the mentality of improving isn ' t really important because it doesn ' t make money . At the end of the day , for most if your app opens faster or if your phone turns on faster , it ' s better . And for the masses , they will just buy the most popular thing , it doesn ' t need to be good it needs to look good , and I applaud iPhone for looking good , even if it is boring by now , it was beautiful then . Two years ago , I would have said iOS is leagues more ' user friendly ' than android , but that ' s changed now , my Pixel is more easy to understand than my friends iPhone . Settings is convoluted on iOS , the lack of a back button confuses the heck out of me when there isn ' t one at the top left , customization is lacking other than shoving things in folders , 3 d touch is useless , and more . When all these issues are easily addressed and understood on Android . Personally , I don ' t care about the display , and I won ' t until I get into VR , because 1080 and up is all the same , it ' s all just preference on colour gambits . I believe the iPhone has a higher spectrum of colour , but it looked normal to me when I looked at it , then again , I have terrible eyesight . I would love to have an iPhone 7 for social , like Snapchat , Instagram , and other apps that are just better optimized for iOS , but I can ' t survive without Assistant or many other Google apps that are baked in to the OS .