Stack crit damage instead of armor . Use a robust chest piece and , if necessary , a sturdy holster as well to make up for your lack of armor . You can also use smart cover to make up for your lack of armor . Use an SVD with deadly <| sep |> This might be longOn the big link vrs little , it depends on what your market position is . If you want to look grass roots than you need grass roots . If your low DA than one 90 isn ' t gonna take you to 40 . And , there ' s the question of conversion and target . SEO ' s can get too focused on traffic , not conversion . The question is why do I want the traffic and do I want generic google traffic or I like this guy because he buys X and only X traffic . To begin I think X only is a better focus , regular SERP ranks are a longgame that takes at least a year to lock in and even then , need PPC support . yet , you be bleeding cash NOW ! So you need to diversify your investments and swallow up all low percentage gains you can minimum wage lol . In my field , we grab lots of little magazines for the cost of one big one , and then a big one every once and a while that hits wider markets . Aim little to get focused markets that may buy tomorrow , and slowly role out national to get the guy to buy the day after . SecondReach is a function of followers x their connections in most social databases . To make it simpleIf I have 10 , 000 moderately interested followers and then fire out a good post , I get 10 k x assuming 10 friends each people right there . I can then use ads to winnow that 10 friends to the 1 that patronizes the competition . So I use the 10 k they follow mes to get 10 k they don ' ts . It ' s 1 to 1 like that , then you need the higher number of 1 s to see results . At 10 k I will always beat the 2 k follower guy because he can normally only get 2 k outside reach at MAX and for less money . Engagement is the cherry on top , not the Sunday . Engagement is big for star brands because it ' s sorta like hero worship . The sad truth is , no one cares about your company . But then again , they don ' t care about the real Leo Decaprio . They like the Idol . My basic strategy for new accountsI call in Be the Fonzie . Or , Welcome back to circa 1960 ' s Jr . High ! Post on topic and make sure it isn ' t total crud . But don ' t bend over backwards too much for only 100 people , they will all think you are pathetic . 4 % engagement is the norm . When your small you can use adds to assure growth at maybe 300 a week for very small dollar amounts . Focus instead on growing your base and getting regular with content . Turtle not Hare . Oh , and for all love be very white hat avoid the sexual , the crude , the coarse . Use that freedom to experiment with post times , post topics , post promotion , networks to target , etc . This narrows you in considerably , as you play around engagement goes up . Trust mostly comes from following size and regularity and content being clean . Think of social as a Dr ' s jacket you wear it in a hospital clean shaved and buzz cut then you can give strangers shots ! But if you smell funny , have tat ' s etc . you get security called on you . Avoid ALL give always . No one wants candy from the nice older guy who is a shut in , and every kid says mean things about the guy no matter how nice he is , his medals , and the fact he lost his leg saving a child from a rabid tiger . Social media is Jr . High , so the shut in is the crazy loaner . I digress . Your image is vitally important at the start and it is fake it until you make it . Important brands do NOT answer everyone . They know you should pay MORE money for their stuff , not get comped it . So you ' re goal the first year should be to try and scoop people in like it ' s Solent Green making day for multiple reasons then 1 . Cool people have lots of followers , and they don ' t ask for them . They buy expensive stuff . So buy your followers . 2 . Reach is 1 to 1 , so go for the most followers you can . 3 . Only 1 out of 100 , 000 people will care to really interact with your companyContent should all work towards one end when you are smallTry to stand your brand next to cool brands , wear the right cloths in photos , darn scrub the cement for pictures so it is sterile as all get out . Take pictures of only pretty people who are well dressed . You want to be very inoffensive yet distantly likable , so that people accept you next to the cool kid . They never have pimples and they never are not cool . One day , another cool kid brand will talk to you and play it cool ! Then you ' re in . I ' ve seen accounts skyrocket and spiral once one cool person likes them . And I ' ve done damage control on CELEBRITY bad ratings because I just fired back , Yeah but you ' re Square and no one likes you . that saved a client once .