But isn ' t Facebook where he took his verified IQ test ? <| sep |> No . No baby . You keep it just the way it is <| sep |> Ugh can they shut up for five fucking seconds ? <| sep |> Its not particularly complicated guys . Games lose players after massive spikes , this is standard across essentially all online multiplayer games . Pushes in marketing , sales , etc . all impact a games overall CCUs , but in general , it is patently untrue that just making a good game keeps players . As someone who works as a designer , this is basically an established fact among devs . TLDR CCUs and having a good game aren ' t really correlated . Unless you all think Clash of Clans is an incredible game worthy of its massive user base . Don ' t blame the game on steam numbers , in general , lots of amazing games have low steamdb ccus .