어제 즉 12 월 18 일 2010 년 상하 이 엑스포 마스코트 가 발표 되 었 다 . 그 이름 은 하이 빠오 - 海 寶 이 다 . 그 의미 는 四海之寶 란다 . 　 Shanghai unveiled its mascot for the 2010 World Expo on Tuesday evening , 865 days before the six - month party kicks off . The mascot , named Haibao , literally means " treasure of the world ". The blue smiling cartoon figure has curly hair and is in the shape of Chinese character REN , or human beings . It was presented during a televised ceremony at the Shanghai Grand Stage in front of an audience of more than 9 , 000 . " Haibao is a jolly , confident and cute kid , " said Shao Longtu , 62 , CEO of the Jiumuchuansheng advertising company and head of the mascot design team . " Using a human being as a mascot reflects the spirit of human - orientation , while the color blue stands for water , sea , earth , life , dreams , the future and technology . " The mascot was selected from among 26 , 655 entries from 21 countries and regions . In addition , the emblem for the expo resembled the Chinese character SHI , or world . " The mascot is a perfect match for the emblem . It also deepens the expo theme ' Better city , better life '," Shao said . " Haibao looks like a naughty boy , " said 11 - year - old girl Xu Lu . " I am eager to buy a doll of it . " To 54 - year - old Liu Jinfan , the mascot was beyond her expectation . " I didn ' t expect it to be human being , but I like the idea . To host the expo and develop the economy , the final goal is the same -- to improve people ' s lives . " Prakash Gupta , a business consul with the Indian consulate in Shanghai , witnessed the unveiling of Haibao . " Fuwas for the Olympic Games and Haibao for the World Expo . These should both help improve China ' s image around the world . " Shanghai started soliciting designs for the mascot in January . A Japanese design expert surnamed Tanaka noted it should be " hard to discern its prototype but with amiability ". The mascots for the last expo held in Aichi , Japan , in 2005 were two forest elves -- the knowledgeable grandpa Morizo and his curious grandson Kiccoro . The expo , which runs May 1 to October 31 , 2010 , was expected to draw 70 million visitors , an average of 400 , 000 a day . The number of countries and international organizations committed to attending the expo has reached 180 so far , surpassing the previous record held by Hanover , Germany , in 2000 . It was the first time for the event to be held in a developing country since the inaugural fair in London in 1851 . Shanghai won its bid for the expo in December 2002 .