Because it is fairly unusual almost everywhere in the states and it would , in most places , be seen as very fashion forward . Seen men wearing them all over France and in large German cities , but have only seen men wear them a few times in the states . Maybe on the east coast it ' s different though . <| sep |> But why do we question the coolers from smart and so technologically advanced companies like Intel and AMD , who obviously would have tested their product for best performance ? Slooooow down there . They arent going for the best in terms of performance , as that costs money . They are going with the cheapest cooler they can mass produce while keeping the cpu thermally within spec . That results in stock coolers being adequate but loud as they use small fans and heat sinks , with generally poorer materials they recently took out the copper slug on the intel stock cooler for example which therefore are required to spin at higher speeds and make more noise . So , its not really about not trusting them , its about your comfort with the noise levels of the stock coolers . If youre fine with them , then there is absolutely no problem .