Like the friendly version but you grow older and find out . Then you dont know what do with the idea of that my family and people were killed brutally . Anger festers but to be directed at who ? It is what it is . <| sep |> It depends on what the regional legislation is like and what you ' re allowed to do as far as gaining new clientele . In Ontario there are things we can ' t do if it can be deemed remotely coercive to protect consumers . You can put up ads , and hold seminars a relative of mine is a lawyer dealing with wills and she holds seminars with a preneed specialist to explain the importance of a preneed funeral even if you have a will . The best way to advertise that I ' ve noticed though is word of mouth . Unfortunately I wouldn ' t be able to guess what the cost is , you ' d be better off asking a person in marketing , I ' d wager .