I thought it was some kinda ' come get santa ' s autograph ' thing at first lol <| sep |> South Coast Wolves existed for a time but I ' m not sure how much of a brand it would be . We don ' t usually refer ourselves to the South Coast . It ' s Wollongong or Illawarra more than anything . For reach . Kiama is close enough . Kiama is according to Google maps , 35 mins away from Win Stadium or 42 km by road and I think that is just inside the area of catchment for fans coming to games . I know of one or two that made the trip for the Sydney FC game so there are fans in there that can get behind the team already . However Nowra is about twice as far south . 1 hr and 7 mins away from Win Stadium at 82 km by road . The Sydney CBD is closer to Win Stadium then Nowra and trains don ' t run from Nowra , but from Bomaderry which is only 10 mins north , then they stop at Kiama and you need to change trains to continue to Wollongong , so about an hour and 40 mins by train . So I personally don ' t think the rebrand will do anything significant Nowra is 32 , 000 people , Kiama is 12 , 000 and Batemans Bay is 11 , 000 . The only area outside of Wollongong ' s 300 , 000 population that the bid needs to really entice is the city of Shellharbour 72 , 000 to the south , which is only 20 mins away from Win Stadium and might soon be considered part of Wollongong in the future . I live there and I already consider myself apart of Wollongong in a way . When people ask me where I live , I say Wollongong not Shellharbour and alot of people in the area work in Wollongong already . So a name change to something to encompass the entire region is going to do more harm than good . Wollongong Wolves is already an established brand with the city name and it ' s what you ' d call the Local team . to change to South Coast Wolves and market further South despite people further south going to have a difficult time getting to the game and unable to host any fixtures already I just feel it is just not significant enough to worry about .