I make half my sales off Facebook and half off Etsy . Mostly it is from Facebook group . I have met some awesome folks in these groups and have a blast showing off what I do in fun ways . I personally think that it is up to me to make the items and then actively find the people to buy them . Which means finding the audience . This does not include friends and family . Friends and family are starter kits . They buy all the items for other reasons then simply buying the items to use and enjoy them . They may buy them to be nice or becase they simply feel bad . Building a following or tribe of fans is far more beneficial and the audience in the different channels of social media are all different . I personally would not post then simply sit and wait for sales with no interaction . I want folks on Facebook , Instagram , Twitter , and Pintrest to tag me in posts . Friends , family , and local get different deals then the online community . Simply becase if they have a good experience they maybe able to be targeted for workshops or classes . Also if more people in the area have your items they show them off and recommend them to friends . But simply posting and waiting for buyers to stop by would not work out to we ' ll for me . I would try to you that your Facebook channel more and see where it goes . Best of luck with your shop !