I have seen another post about this recently . I can ' t say I ' ve been paying enough attention on respawn to note whether it ' s working or not . That would be a bummer if it ' s broken ! <| sep |> How long did the boat ride take ? I thought it was more than a few days . <| sep |> That ' s not really the point though . <| sep |> Here ' s also 10 tips from me . I ' m glad to help , you don ' t even need to click on the article because my tips are better 1 . Good lighting Shadows , cluttered backgrounds , open blinds could make the user lose interest . If this is a tutorial on youtube , then it may be acceptable . However , if your client does a video and sends it to you , you won ' t have control . 2 . Sound quality Customers usually don ' t know what sound quality isuntil they hear bad quality . 3 . Dress appropriately Dress how you would with your clients . Plain clothes are not bad idea if that is who you are . 4 . Don ' t improvise Plan what you are going to say ahead of time , write a script or hire someone to write it for you . Don ' t risk losing clients and losing value unless you ' re an authority figure . A good script will keep your audience ' s attention , and will keep your video concise . 5 . Length Keep it at 6070 seconds . Longer company videos will lose your customers attention . 6 . Get to the point Don ' t talk about when you were founded or how many awards you have won . Don ' t do any boasting at all , in fact . Talk about what your company solves for the customer . While your awards and experience are important , they are not for a 60 second company video . 7 . Back up your claims with proof Make it more powerful by providing direct proof or an example of what you ' re talking about . We make awesome websites with responsive design click here for examples of our work . See what I did there ? 8 . Location It is usually best to stick to a single location . If you are outdoors , make sure the weather is good . If in your office , make sure there are no distractions . 9 . Engage with your audience Staring straight into the camera can be intimidating . Use imaginary friends to ease the tension . Talk to a friend who is just beside the camera . Or have 2 people in the video , as if you have an interviewer . 10 . End with your call to action CTA tell your audience what exactly you want them to do . You don ' t have to ask them to buy you can always use credits but doing both is fine as well .