That ' s exactly how some clothing chains work in the EU . I think HM does that ? They have the sticker listing the price in GBP for the UK , price in SEK for Sweden , other nonEUR currencies , and a price in EUR for the countries using the Euro . So if a tshirt has sticker price of 20 , I ' m gonna get it for 20 regardless whether that ' s in Latvia , Estonia , Finland , Germany , France or Spain , or whatever . I , as a consumer , don ' t have to think what ' s the tax rate in the country I ' m buying the tee at . It ' s all on the seller to figure out the tax they have to pay and the pretax price . In Europe I also don ' t have to worry about various tax rates . Does booze have the 10 % tax or 5 % tax ? Does this tshirt have 7 % tax or 12 % tax ? None of the problems here . I look at the price and I know exactly how much I have to pay .