The typical way is to puff on the joint til you took like half a breath , and then inhale a big amount of air . You ' ll probably cough and stuff if you ' ve never been inhaling . After you get the method you can adjust the amount of air you ' re breathing in after , I still like to get that little breath of air at the end and I ' ve been smoking for like 6 years . Now its just 90 % lung capacity in smoke and 10 % air <| sep |> Granted , it sort of died out a bit around the end of the new hollywood era late 60 s to early 80 s when films like heavens gate and one from the heart where the directors had a lot of creative control started to bomb at the box office . Considering that movies today can get really expansive , it would be extremely risky for studios to put complete faith in the directors even if they had acclaimed films in the past . With that said , how studios and directors should balance creative control is likely subject to debate .