Well bigger . probably not better <| sep |> hmm . not one I ' ve heard of . best thing to do would be to report this via customer service or DM me on twitter . <| sep |> Well , it seems to me that if you ' re not acting to reward or punish , but in order to produce the best consequences , then you are not rewarding or punishing , even if your actions are empirically indistinguishable from a reward or a punishment . Furthermore , since under consequentialism the right act if never to reward or to punish , but always to produce the best consequences which can entail , of course , that you should act so as to make people think you are rewarding or punishing , reward or punishment become irrelevant categories to consequentialism , at least as motivators for acting . So that is my point consequentialism makes reward and punishment irrelevant as motivators for acting . And I ' ve argued that point , most clearly in my last comment . But please tell me if you don ' t understand something I say , I ' ll happily try to explain .