I ' m a pregnant 32 year old woman , and was in line at 6 AM on November 11 th first release date . I did some recon the night before , got the manager to tell me 21 units would be available . As I drove through the parking lot I counted the number of people in line . 16 . I felt like I ' d get a unit for sure . I waited patiently until 645 , seeing more forming in the line behind me . By 655 the line was up to 45 people , and then my most feared adversary got into line , a batch of college age looking guys all wearing sneakers and basketball shorts . in South Dakota it was 45 degrees outside . No one came out to give us tickets , and at 700 AM the line began to move gradually towards the entrance . Two things happened at once . The first three people in line got to the major aisle in Target and began a jog , and I saw college kids shouldering through the line . By the time I made it to the entrance , it was a sprint . I wrapped my hand around my unborn child as tight as I could , like a quarterback holding the ball , and took off through the store , cutting through the checkout lanes to avoid the crush of people . I slowed as I passed a friend who I knew was 5 th in line , then slid to a halt at the counter of the electronics . I was in the first wave of people against the counter , my friend , in the third ring back . The rumbling of anarchy started almost immediately . The manager says Calm down , we ' ll hand out tickets to you and the first 27 will get a unit , the rest should just go home . I look at the college kids , standing within inches of the stack of consoles looking smug , and feel the anger rise . My friend on the other side took the reigns however and started getting people to reform the original line we had outside . Within 5 minutes we were all back in our original order , with the college kids at the end of the line . I got my console , # 17 , and briefly thought about grabbing a second unit , then looking at the rest of the people in line who had waited so patiently , simply smiled , paid my $ 62 after tax , and went on my way . It was the most chaos I ' ve been around since the Black Friday when Nintendo released the Wii and it was 12 hours in line . Shame on Target for their way of handling this , and for not preparing their management for the chaos that would happen .