Usually this happens because guys aren ' t upfront with their feelings and desires . Girl either has no interest or doesn ' t think you do because you aren ' t direct and then develops a friendship while you stew with your hidden desires . Make it clear as early as possible what it is you want . Don ' t beat around the bush and don ' t try to be sneaky or some retarded shit . Either the girl will be interested and reciprocate or she won ' t and you ' ll know nice and early before you spend months and months befriending her and falling in love with someone not interested . I have been friend zoned many times when I was younger . It doesn ' t happen anymore because I make it quite clear what it is I want early on . Women will appreciate the directness and honesty .