Nice try , troll . <| sep |> There are hundreds of words many people write the same wrong way . Espacially when it comes to brandnames which slightly differed actual words . People write it wrong , people see it written wrong , people adopt it wrong . People don ' t think about it and don ' t take a close look at the logo . But you have to take close looks to notice details , as your brain is used to only superficially scan your surroundings and generate most of what you finally see in your visual cortex and process consciously . That ' s the reason why you can read this text without problems Aoccdrnig to rscheearch at Cmabrigde Uinervtisy , it deosn ' t mttaer in waht oredr the ltteers in a wrod are , the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae . The rset can be a toatl mses and you can sitll raed it wouthit a porbelm . Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef , but the wrod as a wlohe . Until this one time when you do or when someone tells you about that ME and realize that it ' s written different than you thought and then be like WTF ! . That ' s it , and it ' s the same with all the other spelling MEs .