Not to get on soap box and lecture but if I ' m complaining about something someone else does why would I myself do it ? I was a huge Bernie supporter now Elizabeth Warren but when I read and actually went and listened to a lot of what Donald Trump was saying plus read his book Art of the Deal a lot of what he says and does makes A TON of sense . I think it ' s wrong to conflate how he says things and how abrasive he is to what he ' s actually talking about doing . This is the perfect example , it makes total sense for climate change studies and budgets to be controlled by the agency tasked with it it ' s business 101 tbh . I think one of the ways to significantly make government more efficient is by reducing the overlap between agencies . For example why are the Department of Commerce and the Department of Agriculture responsible for deploying broadband to rural communities ? This to me is just one example of why it ' s good to have a business person in the white house for a bit . I think if you take that view with the understanding of how you negotiate in the business world you ' ll see that a lot of what he ' s saying and doing is business 101 . I ' ll layout it out for you as I see it I think of voters as customers . 1 . What is the need in the market . In this case it was that middle class and poor white males felt the system wasn ' t working for them . 2 . Analyze how big that market is Can it be profitable aka can you get more votes than the other guy 3 . Determine how you ' re going to address the market . This is where he took a huge risk you can choose to have the best product or you can choose to connect and create a lifestyle . The latter is harder but people will be more loyal even if you don ' t deliver on the product . As long as you try they will be satisfied . 4 . Create an emotional why connection with your customers based on the initial market need you identified . This is where he really really excelled the closest comparison I can think of that ' s done it this well is Steve Jobs . Steve Jobs understood that people don ' t really care about the spec of the phone just whether or not it works and how it fits together . Trump figured out that people don ' t really give two shits about the details in political campaigns they care about whether or not they will like the end product and are heading in the right direction . 5 . Constantly AB test your features . This again is where Trump did it differently because he assumed he was going to win . If you start with an outrageous claim while you can alienate your first customers First adopters because you know that they have an emotional connection they will stay even if you don ' t deliver specifically on the details . But what he can do is seem more reasonable to people who were on the fence . The perfect example is with illegal immigration . He started saying he wants to deport 11 million now he says 3 million . This makes him look reasonable and willing to negotiate to people who don ' t like him and while it might annoy a few of his people he can still say listen 11 million was a tough target but I still was able to do 500 K more than the other guy Obama . Every single thing he says and does is public negotiation followed by AB testing . It ' s why he dropped the Hilary thing because he figured out most people don ' t care about her going to jail they just really didnt want to see corruption rewarded with the presidency . 6 . Reward people that took a risk supporting you early aka your early investors . This is critical if you want to get additional support down the road or additional investment from other investors . Unfortunately he has to reward people like Guiliani etc because they took a risk providing him with social capital . 7 . Start to expand your customer base . This is the hardest part of business I think because as you widen your base you risk really pissing off the early adopters . It ' s a very fine line and he ' s trying to do this carefully . Look at his appointees a woman to education , Nicki Haley who dissed him to the UN , and adding Mitt Romney a guy he crushed . He balanced that with picking Steve Bannon a controversial figure but someone that a lot of people in this country like . He even eliminated Chris Christie from contention because of Bridgegate . I know I ' m not going to convince anyone to be a Trump supporter because of the rhetoric he used to create that emotional connection I talked about . But I think if people who he made angry take a step back and look at what he is doingwhat he ' s saying they ' ll see as far as a republican goes this is the best most centrist republican that we were ever going to get .