I BELIEVE Steve “ Squeak . ” A private recovery room ’ s door opened . The dim and cold atmosphere of the roomwith a man lying on the bed welcomed a visitor . Inside of the room seemedlonely . The only furniture was a white - colored hospital bed , containing a manwith a respirator on his withered face . In the dead silence , a regularbreathing , inhaling and exhaling , alternately , only signaled the patient stillalive . The man confined to the square bed was 150 - year - old Steve , a formerchief executive of Liverpool Football club turned the head of a top - notchgeocentric multinational company . He went by the name of “ the magic touch ” inthe corporate world . He was believed to have some great secret that allowed himto experience unimaginable success , for companies once embraced by him havebeen on the up and up . Just two months before , he was on the front line though , but his health issue deteriorated out of blue . Not could a legion of surgeonsunequivocally find why the legendary businessman suddenly lay near death . “ Tip - tap , tip - tap ” , the newcomer approached him step by step , a careful step . His name was Coca , a son of Steve . At a sudden crisis of his father , Coca wasmeant to run the world - leading company unexpectedly . His mind was inundatedwith anxiety and dreadfulness , thinking ‘ what if his poor business facultywould drive the father ’ s company bankrupt ’. For that reason , the son paid avisit to the room , hoping his father to wake up to impart a piece of advice tohim . Coca took a seat next to Steve andwhispered . “ Father , I am here . Please , lift me out of such a big strain andstress I have never felt . ” The conversation could not be continued since thewould - be adviser remained silent . The son grabbed both hands of Steve tightly , staring at his calm and motionless face for a while . After minutes of silence , when Coca was about to leave the room , a slight noise sobered his ear . “ C . . o . .” Steve put off some sounds . In response to that , Coca firmly did grab his handsagain . A sense of astonishment overwhelmed the son . He lost his words . “ It ’ sbeen a long time since I fell down . ” said Steve . “ So , how is the behemothrunning ? ” The father listened to Coca ’ s grievances all . “ Please cherishqualities I will now tell you . It is made of eight precepts , I BELIEVE ” Steve started to reel off a key tosuccess . “ I want to start with V , Veryvery persist . ” Coca puzzled saying , “ But father , persistence is that I amgoing about now more than anyone . ” “ I am aligned with you . No questions asked , just listen to me . ” Steve fretted . “ Persistence , this is the basic yet thesingle most important qualification for the way businessman live . When I wasyour age , I happened on watching TV program named ‘ Harvard ’ s 4 : 30 A . M . ” whichdepicted the daily life of Harvard students . The show got me epiphany . Thestudents of prestigious school studied whole day , 18 hours a day . Sleep andhaving a meal was just considered as a means to survive , nothing more andnothing less . Putting aside everything , glued to their seat at library and juststudied . It was impressive for me at that time . ” “ Oh , it ’ s for me as well quietimpressive . " Coca interrupted father ’ s words . “ With the graduation of thesame school , I have never lived that way . ” “ So , I am telling you , son . ” Stevedisinterestedly answered and continued . “ From then on , I promised myself tolive like them . At any rate , four hours of bed time and five minutes of quickmeal became programed in my habitual system . The rest of the day solelyinvested in to the personal growth at university , at graduate school , and atthe workplaces I have gone through under any circumstances . Surprisingly as aresult of it , the rapid success came to me . I sat at the top at each educationsystem . The outcomes of the work were always without equal in the company , evenin the industrial field I was in . ” Thanks to his engraved grit , few peoplecould match for the former football club CEO when it comes to working clout andefficiency . The concept of persistence was applied when he moved to such aworldwide companies . That helped me make myself with stories of success untilnow . Coca was taken aback , “ Wow . . such a word , persistence , simply changed your life . ” “ Yes , right . And . . What ’ s more , Ithought before that persistence was only my secret weapon to the top . As timeslipped away , however , I found that great CEOs of human history were allequipped with the quality with no exception . Jack Welch in General Electrics , Steve Jobs at Apple , and Lee Gun - Hee of Samsung , they were the embodiment ofthe quality , just like me . The first principle was quite opaque and vaguethough , just keep it in mind . The more you endure setbacks and hardships , thebetter you and your company go in business . ” Coca remained mute and motionless . Itseemed like he was in deep reflection , thinking of Persistence . After Cocaopened his eyes , Steve kept on mentoring again , “ Ok , we have got to the “ V ” inI BELIEVE . It has to be the third “ E ” next though , I prefer to bring up “ B ” first . Can you guess what it might be , Coca ? ” The son murmured inembarrassment . He could not expect him to ask it . “ Ah . . It is hardly bargainfor . ” said the son . Upon hearing it , Steve gave him an answer in no time . “ Thesecond precept is “ Bibidi babidi bu . To put it simply , what you think will be materialized before your eyes . ” Nosooner had father finished his words than Coca casted a doubt on nextqualification . “ It sounds too abstract . A stream of tedious thinking from myfuture to prevent the country from a wave of terrorist like ‘ Rambo ’ wentthrough my brain even in a minute right before . It cannot be popped up in reallife . How can it be feasible ? It is nonsense . ” Steve nodded in understanding , saying “ Iagree with you absolutely because , back in a day , I could not believe the magicspell like you . ” Speaking of “ back in a day , I could not believe ” made Steve smilein reminiscent of his experiences of life he walked through , for a while . Hecontinued to explain it . According to Steve , while serving in the militaryservice , he encountered the book titled “ Cinderella ” , which articulated about “ Bibidi babidi bu ” as a means to an end . In the classic , the wizards appearedin the book cast a magic spell , imagining the feeling when they achieve whatthey want . In a first impression , the book wasoverflowed with an ocean of myth though , given that the military rank ofsergeant gave him an extreme boredom , he decided to give it a go . Turned out , his choice to read the book was a masterstroke . With half in jest half inearnest , Steve cast the spell to take a vacation from military . “ As a result ofit , surprisingly , Five consecutive vacation certificates came in my hand withlittle hard work than other squad members . ” Father added . “ I was pretty takenaback by such breath - taking results and I was driven and determined to again spellout Bibidi babidi bu when the society put me under the procedure of jobseeking . ” Job seeking often went for years at a time when the republic of Koreatipped into recession . For him , however , it was for days . More precisely , aseries of companies did headhunt him , even before the graduation . The magicaleffect of Bibidi babidi bu did not end there . It was always working atLiverpool , which became the powerhouse of soccer field thanks to him and atsuccessful Multinational Company he was running recently . “ I am literally thebeneficiary of Bibidi babidi bu . Coca , if you badly want to reach a goal youset , think what you want restlessly with spelling it out . ” Coca answered . “ It is still uncertainthough , I believe in you . ” The son jotted down Bibidi babidi bu in his note , listening to Steve ’ s words “ It ’ s worth cherishing . ” “ Okay , let ’ s move on to the next word of IBELIEVE . That is I ; blessing In disguise . ” Steve put it . In no time , Coca reacted “ blessing In disguise ? Could youpossibly put it in detail ? ” “ Why not , son … ” The father could not finish hiswords because of a fit of coughing with a bit of blood throwing up . “ Are … areyou okay father ? ” In accordance with this question from son ’ s mouth , Steve clearedhis throat and calmly replied ‘ Yes . ’ before continuing to impart his secret tosuccess to the young thirsty . “ Back in 2008 , I was through what is themost contested rite of passage , Korean SAT . It was considered to be the chanceof a lifetime to choose Korean student ’ s prospective life . To be honest withyou , unlike any other students in Korea at that time , I had not got muchconcerning . Why ? It ’ s dead simple . I did not study at all . ” Around that time , he frittered his life away with juvenile friends of his on playing computergames . It was the only thing that rendered him pleased , he thought in the past . “ As time slipped away , when SAT in Korea was done and over with , full ofremorse overswept me , at last . And I called my parents for giving me one morechance to prepare for the biggest test . Old habits or trained laziness , however , died hard . ” The father added embarrassedly . “ Sleeping - in was a naturaloccurrence . Besides , daydreaming in class too . ” Sure , failure greeted him againon the day when the scores of the second test came out . And he chose to enter auniversity where he was studying last year . “ The first failure of my life itwas . ” With closed eyes , a successful businessman said . Shortly afterwards , Steve found thatchoosing that university was a second failure . His was several mile away fromthe city of Busan where his sweet home sat at . As the now - confined CEO ’ s non - sociablecharacteristics worked wonders , few friends stayed next to Steve in the past . He felt listless , disoriented , and unmoored , out of loneliness and boredom . “ Due largely to loneliness , not a day went by without thinking of my family andfriends in Pusan , not a day when I was not in grief from being alone . I madephone calls and texted to my friends on a daily basis lest tears would flowdown my face because of being alone . A lot of time used to be wasted to dothat . ” For him , becoming the student of distanced school was absolutelygrievously mistaken indeed . Two consecutive failures in his life took a hugetoll on him . “ It ’ s hard to envision . To put into my perspective , you are verystrong and sociable person I have ever seen . ” said the son in doubt . “ Not , at thattime . ” , the man in the bed quickly turned the topic with short response . “ Grim and murky reality , however , morphedinto a game changer of my life . ” , Steve continued . “ I met one man named Ted atthe school . He ushered me in a life of dedication . ” When the speaker vacated frommilitary service , which was an obligatory to serve for all able - bodied men inKorea , a friend of his named Ted offered Steve a suggestion to study at MJK Promise , a private English institute . “ At first blush , I thought it was just one oforthodox English institutes where it would teach to make up English test score . As I found my foot in MJK , I was just jaw dropped . Not a few people talked inEnglish freely . ” At which point , Coca posed a question “ Wasn ’ t that natural , speaking in English ? ” “ In the past , English speaker was quiet rare . ” Fatheranswered . Steve firmly believed at that time that speaking English was peculiaronly to well - off family . For those in the MJK , his stereotype was totallybroken into pieces . “ With no time in consideration , I enrolled classes . It was milestonemoment of my life . ” He studied not just English but the way to study and cultivatedattitude for life through years of polishing , persistence and positive mindset . The cherished skills lasted for a long time , even after the graduation from MJK . “ I have lived with those lessons I learned . ” Coca nodded his head up and down inapproval “ You learned what are the most important qualification , persistenceand positive mindset , from failures . ” Hearing this , Steve madefinger - snap - sound by saying “ Yes , that ’ s right . That ’ s exactly what I want tosay to you ! See blessing in disguise . ” Right after the father finished his words , a volcano of blood flooded from his mouth , coughing relentlessly . “ Oh my … Nurse ! Nurse ! ” Coca cried out for help . Tears rolled down his face . A doctorand nurses thundered into the room where Steve was dying so as to check up theboss ’ body . Soon afterwards , executives of Steve ’ s company ran into the ICU orintense care unit . It was just chaos . Nurses cleared out the CEO ’ s bloodymouth , with a white - color cloth . The doctor scanned the flow of heartbeat . Someof the executives in that room looked nervous . Others were shouting out inanger to the doctor “ Save the boss ! ” Above all , Coca freaked out and just sawfather ’ s last breath . “ Don ’ t leave me alone … ” the son murmured . Folk music pours from a device with itsscreen depicting ‘ Golden oldies ’. Having background music , one man in suit iswatching through the window in an office room . The window shows a forest ofbuildings and car - shaped vehicle flying around , somewhat disorderly , betweenthe buildings . The man in front of the window is Coca , a son of Steve , recentlytook the corner office of his father ’ s multinational corporation . In a day inwhich his father was suffering , there were no miracles . Steve died on May 4 th 2140 at the age of 150 . The newly appointed CEO just takes a tentative step tomake his own I BELIEVE to catch up with father ’ s glory .