This went from a setup for a joke to some racist angry rant . Once you start using multiple sentences for your punch line , things get weird . <| sep |> No , people hate SDC because SDC like being dicks to others . <| sep |> Its a redneck brand , at least in my area . Kind of like seeing someone decked out in all Browning , or lots of camo , Monster drink TShirts . Like lots if camo Browning says , I love the country hunting lifestyle , Salt life says they are into fishing activities related to living near salt water . As a commenter above me mentioned , we live in the Midwest , with no saltwater for like 1 , 000 miles . And yet the brand is pervasive amongst some locals . Many of the items are brightly colored , sort of tye dye looking , with large fish pictured on them . My assumption is the wearers here just . really like to fish , and are unconcerned that they fish exclusively freshwater .