Still image taken from the Amnesty International film called " Stuff Of Life ", a hard - hitting new film about " waterboarding ", the practice of torturing prisoners by partially drowning them . The short film is set to become one of the strongest campaign films ever seen by cinema - goers when shown on some fifty UK cinema screens from 9 May , 2008 and it portrays a torture technique that is currently the subject of intense controversy in the US , where CIA officials have recently admitted that their operatives have waterboarded " war on terror " prisoners in secret interrogations . What adds to the films " shock value " is that it is effectively disguised as a bottled water or vodka advert , filmed in the glossy style usually seen in luxury consumer goods advertising . EPA / Amnesty International UK EDITORIAL USE ONLY < 저작권자 ⓒ 2007 연 합 뉴 스 . 무단 전재 - 재 배포 금지 . >