And the QA department is . oh wait , that ' s us , the players . <| sep |> Needs a comma . P <| sep |> No , that would be expected . I would expect that as well , but why do we have that expectation ? Mac market share has no direct bearing on iPhone market share , so clearly other factors are being taken into consideration here . Common sense , right ? So why are you applying it so selectively ? I mean maybe , there is no reason to expect those to be correlated . If you looked at the demographics of each audience , you would have many reasons to expect this to be the case , actually . And in fact , there is a lot of evidence to suggest that Mac users are strongly more inclined to drink craft beer than those who are not as well as ethnic foods , fancy cocktails , designer clothes , etc . . However , the reason the article is worth looking at is the ratio of Mac users is unexpected . That simple . What would be surprising is if the demographics of this particular project deviated heavily from other Indiegogo projects like it , but there is nothing to indicate that this is the case . This statistic is only unexpected if you make the mistake of assuming that the breakdown of Indiegogo ' s demographics should line up neatly with the PC market share . The crux of your argument is that the Eve V ' s support from Mac users is noteworthy in that its a higher percentage than Mac ' s share of the PC market . That is a basic misunderstanding of what market share represents . Market share is a measurement of the success of entities competing in a market . It is not a predictor of the demographics for individual products or companies competing in that market . It ' s not surprising in the slightest that an unconventional tablet designed by a startup seeking backing through a crowdfunding site has found that the demographics of their backers don ' t reflect the market share of PCs . It doesn ' t imply anything about the market for Macs , and the CEO of this company is being very disingenuous in suggesting as much . All it means is that he successfully marketed his product to 1 , 500 people , and captured 450 Mac users that other PC vendors haven ' t managed to reach . Good for him , but it would be a horrible misapplication of statistics and inductive reasoning to conclude from this that it means anything about the larger PC market .