That would be gen 5 . 0 This is a very very bad person . <| sep |> Drake likely doesn ' t have full rights to his song , potentially not even majority rights depending on what his deal looks like . In case of licensing a track you ' d need to get permission negotiate a license for the songwriting rights generally controlled by the artist publisher as well as a license for the mechanical rights the actual physical sound recording of the track controlled by the record label . As for who has final say in this case , it ' s anyone ' s guess , but I ' d wager that Drake definitely doesn ' t have full rights to his song . I agree that Drake ' s team would have likely shut it down to avoid conflict , however . Wouldn ' t be surprised if there ' s a clause in his Nike contract stipulating his music can ' t be used to advertise competitors ' products .