The Danish Embassy is bringing some European Christmas sparkle to Seoul by introducing shoppers to advent calendars . The tradition in northern Europe sees kids receive a small gift or sweet every day until Christmas . “ A calendar can come in every shape and size , and the main point is that you open a new window every day from Dec . 1 to Dec . 24 , the day we celebrate Christmas in Denmark , ” explained Jens Busk Gronbech . “ We want to introduce this tradition to the Korean people and therefore we are collaborating with Shinsegae on the Christmas calendar . ” The Danish embassy worker played Santa for the day to treat Korean schoolchildren to toy LEGO cars as the scheme was launched at the department store in Myeongdong , central Seoul . Shoppers will have the chance to be selected to win a prize behind a numbered door on the giant calendar every morning until Christmas Eve with products offered by Danish companies and Shinsegae including bags , furniture , jewelry , LEGO and vodka . People can enter daily by scanning their Shinsegae membership card in the machine or by logging on to the department store ’ s website . ( kirsyt @ heraldm . com )