Hitting the front page depends mainly on two things How likely the player is to click on and play your game , and how long the player stays in your game . If you have a good game and an enticing ad , you should never really have to bid more than 10 k . If running 10 k doesn ' t work , it means your ad isn ' t getting enough clicks but based on your CTR that shouldn ' t be the case or that players are leaving the game shortly after joining . If that ' s the case , your game probably isn ' t front page material . Running 100 k or 200 k might do the trick and get it to the front page but if 10 k didn ' t work there is no way the game will stay on the front page for long even if you bid an absurd amount like that which is equivalent to $ 250 $ 500 if you DevEx . In terms of when you should be running the ads , most developers run ads on Fridays and over the weekend , so bidding the same amount during those times will result in less clicks than if you ran your ad during the weekdays . However , running ads over the weekend is good because if your game does hit the front page it will have a lot more players on it and you ' ll make more revenue assuming you are monetizing your game . The bottom line is , the community ultimately decides what games get to the front page . If players like and enjoy a game , they will play it for long periods of time keeping it on the front page . If players don ' t like your game for whatever reason and leave early , your game will not hitremain on the front page no matter how much you bid .