( Yonhap ) South Korea ’ s financial data exchange platform , the first of its kind here , is propping up data - driven business with its big data worth tens of millions of won being traded monthly . Since kicking off on May 11 , the platform has reportedly arranged 315 transactions of financial information collected from local companies including credit card issuers and lenders , according to the state - run Financial Security Institute , which operates the platform . Among the data , a total of 113 data sets were sold and the average sales price came to 30 million won ( $ 25 , 050 ) . Shinhan Card made the highest bid , selling its data on credit card spending for 80 million won . Its data analyzed spending habits by gender , region and age , which is useful for developing corporate marketing strategies . “ Ranging from income distribution at a given apartment complex to what consumers buy at convenience stores along the Han River , the financial data exchange platform stores a variety of information , which can foster new business opportunities based on big data , ” an FSI official said . By Choi Jae - hee ( cjh @ heraldcorp . com ) [ 네이버 에서 코리아 헤럴드 구독 ] ▶ KH Podcast    ▶ KH Video <ⓒ KoreaHerald ( www . koreaherald . com ) 무단 전재 및 재 배포 금지 >