The interior of a Damso - story restaurant Damso - story , a Gangnam , Seoul - based franchisor of Korean sausage “ soondae ” soup , offers the popular dish with a modern twist . It attempts to break the stereotype of the dish ― strong pork smell , low quality and the usual drab interior of soondae dining places . Soondae is steamed pig intestine stuffed with a mixture of sticky rice , bean sprouts , cabbage or other vegetables seasoned with garlic , ginger , sesame oil and fermented bean paste . Damso - story specializes in soondae soup . For broth , it uses top quality cow leg bones and meat . It is the nation ’ s only patented soondae soup brand , which uses beef leg bone broth unlike existing soondae soup . For better quality , its restaurants add purified water and environmentally friendly rice . Damso - story ’ s soondae soup comes at a cheap price . A bowl of soup is just 5 , 900 won , cheaper than the average price of soondae soups of 7 , 000 won . The restaurant , started in the small alley of Ilsan , Gyeonggi Province , has grown into a mega franchise restaurant in three and a half years . It now runs 22 franchises across the country . Damso - story provides friendly and comfortable dining space , designed by the architecture - majored CEO who pictured the place for “ damso , ” a Korean word for a pleasant talk . “ We are striving to live happily together with our franchisees rather than maximize our profits , ” Oh Eung - seok , chief executive of Damso - story , said . One of franchise owners Seo Dong - il said the restaurant is popular among young people so that he plans to open more Damso - story restaurants in Seoul . By Lee Woo - young ( wylee @ heraldcorp . com ) 미래 엘리트 를 위한 영어 신문 주니어 헤럴드 	 더 많 은 기사 보 러 가 기 → [ 코리아 헤럴드 홈페이지 ] [ 트위터 ] [ 페이스북 ] 	 구독 신청 1588 - 0533 	 <ⓒ KoreaHerald ( www . koreaherald . com ) 무단 전재 및 재 배포 금지 >