What is likely to be the next good banner ? And I don ' t mean 5 star units plus crap , I mean actually good 4 and 3 star units for the long term . <| sep |> How targeted is your Facebook advertising , also you want to look at other places your ideal demographic hang out online . It ' s not a far jump of imagination to think that the same people buying this product also very active within green , spiritual , the vegan lifestyles . Perhaps in these avenues you will find an audience to hijack or a brand to partner with on promotions . In your advertising don ' t go for the massive right hook every time with your product and its price . Spend time talking and giving advice in regards to babies in general and ecoliving . Play on peoples guilt and the damages of disposable nappies to the environment . Don ' t overly worry about rebranding websites , use an already polished product like Shopify . If there is anything else I can help with just ask