That ' s a terribly long term plan . This bubble is massive and upheld by some of the most powerful entities in the world . <| sep |> 463094 President of Sony Worldwide Studios , Shuhei Yoshida hated the game at first and thought it was trash . He just let them release the game in Japan and didn ' t bother to market the game worldwide so Atlus had to pick it up and publish it in the US . If you want another release of Demon ' s Souls , we ' re going to have to go through Atlus same company that develops the Persona series . According to Yoshida , Sony sampled the game at a time when it was technically unstable , and his own negative experiences coloured the decision making process . There were framerate issues and the network was not up and running . We underestimated the quality of the game and to be honest , the media in Japan did the same . For my personal experience with Demon ' s Souls , when it was close to final I spent close to two hours playing it and after two hours I was still standing at the beginning at the game . I said , ' This is crap . This is an unbelievably bad game . ' So I put it aside . Yoshida ended by saying he hopes to avoid making similar errors of judgement in the future and , interestingly , reaffirmed that Sony is in possession of the Demon ' s Souls IP . Game development is a tough process . We start and stop many games . Some get made to the finish , but we have to make decisions . I hope we won ' t make the same mistake again . I should have been more stubborn talking to marketing people here in North America and Europe . We never sell our IPs . Well , I should never say never , but it ' s not our business . Our business is to grow our IP and we love Demon ' s Souls . From Software is a very important business partner , so we ' ll see . And now look at him getting the platinum for Bloodborne