캔터베리 효과 ( Canterbury effect ) ㆍ 과정 ( process ) ㆍ송수신자 ( sender - receivers ) ㆍ메시지 ( messages ) ㆍ채널 ( channels ) ㆍ피드백 ( feedback ) ㆍ잡음 ( noise ) ㆍ세팅 ( setting ) ㆍ 상호 작용 ( interaction ) ㆍ교류 ( transaction ) ㆍ해석 ( interpretation )