Q When did you notice that fake news does best with Trump supporters ? A Well , this isn ' t just a Trumpsupporter problem . This is a rightwing issue . Sarah Palin ' s famous blasting of the lamestream media is kind of record and testament to the rise of these kinds of people . The postfact era is what I would refer to it as . This isn ' t something that started with Trump . This is something that ' s been in the works for a while . His whole campaign was this thing of discrediting mainstream media sources , which is one of those dog whistles to his supporters . When we were coming up with headlines it ' s always kind of about the red meat . Trump really got into the red meat . He knew who his base was . He knew how to feed them a constant diet of this red meat . We ' ve tried to do similar things to liberals . It just has never worked , it never takes off . You ' ll get debunked within the first two comments and then the whole thing just kind of fizzles out . Only the right wing believes in conspiracy theories and fake news en masse . The leftright split in America is now people who have some grasp on reality on the left and people who have no grasp on reality on the right . f i n d s t h e h e a d o f a c o v e r t f a k e newsoperationinthesuburbs