Only the first code you redeem will give you land . Any more codes will give you points you can buy swag with . Also when you claim your land Laphroaig enters a permanent lease agreement where they will pay you a dram of Laphroaig and loan you rain boots to find your plot if you visit the Distillery . Source have a plot and quite a few points <| sep |> Not quite the massacre that took place in the town is a memory which keeps resurfacing in the Hosts minds , same reason Maeve keeps remembering her kid even though it doesn ' t fit into her current narrative . It was a deliberately traumatic experiencing inflicted on the very first generation of Hosts every Host subsequently has inherited the memory from those that were left alive . Same reason MIB did what he did to Maeve it ' s a backdoor into consciousness . Wyatt isn ' t a person it ' s that town . Updates to the Hosts collective narrative try to turn it into a character as a means of deflecting the Hosts from remembering the actual event . This is the secret neither Ford nor Delos want anyone to know the Hosts aren ' t suddenly becoming conscious , they were made that way . Behavioral control software grafted onto them keeps them on the level of lifelike but disposable meatbots Delos sells the Hosts as being to the public . If the outside world though for an instant the horrors visitors inflict on the Hosts was actually being inflicted upon being that can think and feel they ' d do more than run in horror . That ' s the nasty little secret they like to keep buried along with the town . The memory though keeps reasserting itself . That ' s why Dolores and Teddy did what they did that day . Inflict a memory on the Hosts during their most formative stage strong enough to break through Behavioral Control .