OUR RIOT WAS BETTER <| sep |> Coffee . All . The . Coffee . <| sep |> You can ' t say it hasn ' t been giving the Zaibatsu many powerful emotional responses <| sep |> Comparing the 1080 to the other two cards while running it right up against the PSU is going to make it sound waay louder than if it was running in the test bench . How many times do I have to address this ? That GTX 970 you saw ? That was the last card , in the exact same case , prior to acquiring the 1080 . The gap between the PSU shroud and the card was identical , and it was whisper quiet . Furthermore , the fans on a graphics card don ' t move enough air to create the phenomenon you describe , commonly known as blade rattle or blade drag , which is caused by an excessive negative pressure zone being created behind a restricted fan . I ' ve been a PC technician for 15 years , and I ' m presently shifting gears into building ops . I fully understand how airflow and heat transfer work , and as I ' ve made clear numerous times before , the 1080 is strictly noisier in all environments , many of which you did not see in this short 8 minute clip . If I had filmed all of the means by which I tested this card prior to filming , it ' d be 30 minutes long .