We had a Stop Shop supermarket in our neighborhood . About twenty or so years ago they expanded it into a Super Stop Shop that was about three times the size of the old store . The first time my wife and I shopped there we thought it was a total pain in the ass . It was so big that it took forever and a day to navigate from the produce to the dairy , yet there were all sorts of things you ' d expect to find in a store that big that they simply didn ' t carry , like salsa verde or saffron . Instead of Super Stop Shop we took to calling the store Stupid Stop Shop . After a few months of that , we simplified it to Dumb Dumb ' s . We passed Dumb Dumb ' s on to our friends and family and the name has spread around the community . We ' ve overheard people we ' ve never met call it that . In the meantime , the store has improved and we ' ve gotten better at shopping . We actually like it now , but we still call , it Dumb Dumb ' s .