라티 스 글로벌 [ Game localization ] Reaching out to local players - 라티 스 글로벌 커뮤니케이션 스 
 Today ’ s subject is game localization and its importance . 
 What comes to your mind when you hear ‘ game localization ’? Many will think of translating games from one language to another . 
 Translation means porting the text in a game from one language to another . 
 If you ’ re planning to release a game in a different country , translation is a must . For a target audience to play your game without being alienated , all the text in the game , including the dialogue , narration , and UI must be translated into the target language . 
 If translation is not done at all or done incorrectly , players can not feel comfortable with the game . Most won ’ t go the extra mile to run translation software to understand the meaning of the text . There are simply many other games for them to play that they will actually understand . 
 Game localization is a higher concept than game translation . 
 It is difficult to simply define game localization for all the concepts it encompasses . Thus , it will be defined as a ‘ process to adapt a game to be properly presented to local audiences ’ in this article . 
 Game localization includes not only text translation but also character modification , voice recording in the target language , and modifying UI and UX to cater to target audiences . 
 # The importance of Game Localization 
 So , why does game localization matter ? 
 As aforementioned , localization is the first step towards global publishing . It is an essential process to launch your service overseas . 
 First of all , subtitles are essential . Subtitles should be context - sensitive and flow naturally . Furthermore , they require a consistent use of key terms and they must portray the characters correctly . 
 A specific challenge often faced when translating is adjusting the text length . The target text can be shorter or longer than the source text , but longer texts often present a problem with overlapping . Because of this , they must be carefully planned and translated to avoid issues . 
 In addition , sometimes the source text contains terms and expressions that are offensive in the target language due to cultural differences and context . In these cases , the target text should be edited or rewritten to avoid problems . 
 A well localized game can gain popularity or even become a Hall of Fame game in the target country . 
 A badly localized game on the other hand disappoints local players . They may think that the developers don ’ t care much about them . Losing loyal customers is a grave mistake for game developers . It takes significantly more effort to regaining loyalty than retaining it . 
 Game localization requires a lot of effort . It is an indispensable process to successfully service a game abroad . It is why many game developers and publishers are looking for a dependable global game localization company that knows the ins and outs of many different countries and cultures . 
 Did you find this article useful ? In the next article , we will discuss a couple of success stories regarding game localization . 
 By latis | April 29 th , 2019 | Game Localization | 0 Comments 
 Game Localization ( 8 ) 
 dubbing game game localization Lineage localization starcraft translate translation voiceacing