Overconsumption is not the problem either , it ' s overproduction of stuff we don ' t even need and have to force down people ' s throats with incessant advertising . Meanwhile , things that actually do improve the quality of our lives could be made better , sturdier and with less environmental impact in mind rather than planned obsolescence after a disgustingly short period of time . <| sep |> Step 1 A new male or multiple male siblings challenge the alphas of a pride and defeat them . Step 2 After killingchasing away the old alphas , the new alphas kill all male cubs . Some male cubs that are old enough manage to escape . Step 3 These banished male siblings bro around for a while . Step 4 One these male siblings become old and strong enough , they challenge the alphas of another pride . Rinse and repeat . The females are the only constant fixtures of a pride .