최근 조회 5 , 054 회 
 Welcome to Demand Analytics - one of the most sought - after skills in supply chain management and marketing ! Through the real - life story and data of a leading cookware manufacturer in North America , you will learn the data analytics skills to help companies with demand planning and forecasting . Upon the completion of this course , you will be able to 1 . Improve the forecasting accuracy by building and validating demand prediction models . 2 . Better stimulate and influence demand by identifying the drivers ( e . g . , time , seasonality , price , and other environmental factors ) for demand . AK is a leading cookware manufacturer in North America . Its newly launched top - line product was gaining momentum in the marketplace . However , a price adjustment at the peak season generated a significant demand surge which took AK completely by surprise and resulted in huge backorders . AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over - time production and expedited shipping . Accurate demand forecast is essential for companies to increase revenue and reduce cost . Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand . I hope you enjoy the course ! 
 Identify the key drivers for demand and assess their impact on demand