I hate this argument because if you defend business and citizen rights by saying the government shouldn ' t legislate bad feelings away you get called a racist , homophobe , sexist , etc . No . I just think personal freedoms are more important than sparing feelings . You can ' t legislate a change to culture . You have to change the culture to actually see any difference . I ' m all for a business being able to say No niggers ! and I ' m all for the well deserved protest groups and boycotts . I am completely against government involvement into a cultural problem . Forcing homophobes to serve homosexuals is just going to get those homosexuals subpar , overpriced service and make the homobones bunker down harder in their beliefs . For example , see this election cycle .