There are features that make people have characteristics that are perceived as dumb . Like , a pushed back forehead , and small chin , and eyes close together make us think of someone dumb . So how do you achieve this ? Shading using makeup can draw attention to or away from parts of the body . I have seen ugly women look amazing with makeup . I saw one lady with very tiny eyes circle her eyes with like an inch of eye shadow and eye lash extender . It made the perception of her eyes larger and more beautiful . When without makeup , her strong eye sockets and tiny eyes made her look like a neandrathol . Point is , with shading , you can drastically alter the perception . Beyond that , there are latex appliques that can be stuck to the face to enhance cheeks , nose , or give the appearance of a smaller chin , or heavy brow .