miVRaoR 8 xQDisney , for Star Wars and Marvel , understand how to manipulate people ' s love for characters . Their theme parks , their products , and their films . They love teasing people with fauxcharacter development and relationships in their projects , bringing up old passe or nostalgic things without them having much real importance or relation , and of course , going out of it ' s way to remind you it ' s a part of a franchise you love . In Civil War , the airport scene was pandering city , bringing in every fan favorite Avenger AND SpiderMan , a character owned by a different studio , just to go Hey , look at all these characters that popped up out of the blue for this one really awesome moment ! And Force Awakens ? The entire movie is on par with the airport scene , Hey , REMEMBER STAR WARS ? Luke Skywalker ? Princess Leia ? Chewbacca ? Hand Solo ? The Millennium Falcon ? RDD 2 ? Well they have absolutely no actual purpose than to remind you to buy our toys ! And the thing is none of those movies were bad , in fact , they were great , but it ' s hard to ignore how that amount of fanservice and pandering takes away from the respective mythos if they only serve to BE fanservice and pandering .