﻿ 시 상인 이 Fort Knox 스타일 지하실 에서 26 , 000 병 의 와인 을 가진 세계 최초 의 개인 회원 와인 클럽 을 개설 하 기 위해 어떻게 8 백만 파운드 를 모금 했 습니까 ? - 원숭이 의 사업 뉴스 
 시 상인 이 Fort Knox 스타일 지하실 에서 26 , 000 병 의 와인 을 가진 세계 최초 의 개인 회원 와인 클럽 을 개설 하 기 위해 어떻게 8 백만 파운드 를 모금 했 습니까 ? 
 Grant Ashton and his club . 67 Pall Mall 
 It was built with £ 8 million of finance — the “ front to back cost of the club to date ” — that Ashton personally raised from a now 87 - strong list of investors . 
 “ We can afford to show very , very good pricing relative to what things cost because it ’ s a membership club . People upgrade their choices . That ’ s what interests me in this — that ’ s kind of what got me involved . ” 
 “ The rest are wine lovers , not people who have got huge collections or who have the most amazing knowledge — we ’ ve got those as well — but people who are interested in wine , interested in a nice social mix . ” 
 He added : “ The nature of this is it ’ s not grown out of some hospitality group somewhere . It ’ s kind of authentic , it comes from the heart — a bunch of wine lovers . If you put a load of wine on a nice list , price it well , fill it full of nice people , not idiotic people who are just interested in the price , you ’ ll have a nice place . ” 
 He said the club allows guests to use cell phones “ if they do it discretely , ” and they can work on their laptops during the day . “ But at 6 o ’ clock , but the laptop away — nobody needs to work after 6 , ” he said . “ That ’ s the nature of this club . ” 
 Grant Ashton . Alison Millington 
 “ It ’ s cost a lot of time , a lot of cups of tea with people explaining what we were going to do , getting everybody comfortable with what we do — getting the planning , getting the licensing , getting the investors together , ” Ashton said . 
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