Because Atlantis made very little money in theaters and on vhsdvd sales , as well as making very little money on toy sales . While it may be a very , very good movie , it isn ' t successful enough for it to be worth it to Disney to make more merchandise and push for Kida . There ' s also the part where Kida isn ' t the main character . She technically falls in as a tertiary character . All of the other princesses are main characters in their films , which are also a specific type of film . It ' s like complaining that Miss Bianca from the Rescuers isn ' t a princess . It ' s not a princess movie . <| sep |> Easy there Bode Miller . <| sep |> I don ' t watch any old shite the PLChampionship serves up e . g . WBA vs Boro , life is too short unless it sounds particularly interesting e . g . Man City vs Barca . You ' ll get it right someday