Thanks for the suggestions . <| sep |> Like all of Seth Godin ' s material . It ' s brilliant in it ' s insight . Remember also that this book was published in 1999 when most of us were still in our proverbial internet diapers . Also like all his material , it ' s not a recipe but a philosophy . It paints in very broad strokes . But it ' s not wrong . The other day I was watching a History channel show on Roku . They kept bombarding me with the same commercials over and over for crap that I will never buy . The same commercials that they spray and pray on cable TV . Whilst with this same device they could know me and just as easily throw an ad at me for something that I MIGHT buy on the spot . This struck me as quite assinine and reaffirmed my belief that we are still in the stone age . Either the marketing geniuses at the History channel , Roku , Lexus , and Beats headphones have never read Godin ' s books or taken a marketing class or read anything about marketing in the past 10 years , or they just don ' t give a shit .