I would like to try tackling the last point . I ' ve been watching the Cooptional podcast recently and around the release of Overwatch they made some points about how there tends to be an outstanding amount of Rule 34 content when the characters featured in it are especially liked on their own . It can just be old and wellestablished characters , or it can be instant classics like the OW roster . Basically , when the characters are really wellliked , the percentage of people who take it further is higher and their total presence grows noticeably . And this show ' s characters appeal to a LOT of people on some level , at least . They have colorful , diverse personalities , and the show mostly takes them seriously , despite making many , many jokes at their expense . Even the comic relief character has a lot of depth in fact , she ' s my favorite of them all . Doesn ' t hurt that they ' re cute as heck . Even I , who rarely gets invested in fiction , after I watched the first two seasons , really missed just seeing these characters go about their daily lives and interact with each other season 3 wasn ' t out yet . It even turned me to reading fan fiction , though that ' s pretty much the extent of my geekdom . Anyway , this is basically how I see it . A lot of characters that have quickly endeared themselves to a lot of people . R 34 follows in situations like these , no matter what the characters actually are .