I can ' t speak for Canada , but in the UK the price of games has gone from 34 . 99 or 39 . 99 , to 49 . 99 or higher . That 25 % increase is certainly sufficient to explain a lot of people not purchasing games . Prices have gone outside the casual purchase range . Not much outside , but enough . We ' ve had years of falling spending power , falling disposable income in the cities , at least , and this price hike has combined with that to create a real do I want this ? factor . Another big factor that seems to be consistently ignored is the tiny installbase of the PS 4 Xbox One compared to the PS 3360 . I have literally no idea why this is ignored . It seems like a Huge Fucking Deal . But it ' s dismissed or ignored or forgotten . Last I heard , we were talking 60 % or less of the install base . Which hardcaps nonPC sales at that . Hardcaps . But then a game only sells half as many copies and people are shocked ? Jesus .