MS is hoping that the relatively positive reception of the Surface series will relaunch their mobile division . And they are desperate for that relaunch , because MS completely missed the mobile boat under Ballmer . That ' s why he is out . Satya Nadella using such strong language while also remaining vague is a way to trie and distract from the fact that mobile dominates computing now . And will dominate for the coming 10 years . Look at thse s t a t i s t i s c s g r o w t h n o w comingmobileusagecomscore 171505 Mobile is killing it . Desktop is only for office and productivity and represents only 13 rd of screentime . Meanwhile the Surface line is nowhere near selling as much as the iPad or Android tablets . They have not many vendors using their mobile OS , everyone is using Android . Microsoft is desperate .