It ' s hard to get if you ' re not British , so here ' s an explanation for everyone who isn ' tIt ' s analogous to Magaluf , aka ' Maga ', an extremely popular holiday resort for Brits . It ' s basically party central , where most British ' lads ' mostly teens or around 1830 s go every summer to bingedrink their heads off , get absolutely smashed and pull off all kinds of madness , and everything they do is considered top banter . The biggest bantersaurusrex among the group is considered an ' absolute ledge ' or ' absolute madman '. They can usually be seen hyping it up with excitement with posts on social meda such as ' maga 2 k 16 ' ' off to maga with the lads ', and as it ' s considered a lads tour , they sometimes even end up making shirts and caps for it . It ' s the ultimate lads holiday . Also , if you search ' maga lads ' on Twitter and google ' magaluf british ', you ' ll be able to see examples and understand the context well