First they need to update the rules from the 1800 ' s when a company making a million in one year was normal to today when some make that every 5 minutes <| sep |> Yea , I should ' ve done that below the edits , cba to do it again LOL <| sep |> Chamber of secrets <| sep |> Cheetos formerly called Cheetos until 1998 is a brand of cheeseflavored , puffed cornmeal snacks made by FritoLay , a subsidiary of PepsiCo . Fritos creator Charles Elmer Doolin invented Cheetos in 1948 , and began national distribution in the U . S . The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H . W . Lay Company in 1961 to form FritoLay . In 1965 FritoLay became a subsidiary of The PepsiCola Company , forming PepsiCo , the current owner of the Cheetos brand . In 2010 , Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States worldwide the annual retail sales totaled approximately $ 4 billion . The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in North America alone . As Cheetos are sold in more than 36 countries , the flavor and composition is often varied to match regional taste and cultural preferencessuch as Savory American Cream in China , and Strawberry Cheetos in Japan .