From a design point of viewIt lacks contrastNo drop shadows , pleaseNo solid fills and gradient mixes please . One or the other , not both in a design like this adds to complexity and breaks a design ruleIt ' s too complex remove the detailing in most parts of the knives and the background red frame thing . It breaks a few rules of design that it set s the curves of the knives are nice but are immediately broken by the curve in the background red frame thingIt has an awful lot going on . I ' m not sure what it ' s supposed to be saying , there ' s no clear message with the logoKeep it simple . This logo will get lost in a white wash when silhouetted . The silhouette is indistinguishable from anything . If they want to keep the stars , the knife and the skull , that could work , but keep it balanced , and I ' d rework the overall composition . I might have a go at mocking up something tomorrow after work . It ' s not an awful logo , but it ' s definitely got problems . Edit Maybe put the knives behind the skull , put the star on the skulls head and remove the lightning bolt , remove the red border background thing , remove the drop shadows , use only solid fills . Make the star red or use it to subtract from the skull , and make the knife blades red . it will look a lot tidier I think . People are too harsh on it , they don ' t know why they don ' t like it , but they couldn ' t do better .