Other biases , such as at work or society are connected with rational choices like should i hire this person , or should i vote for him , or should i promote him . Bias there exists as opposed to a rational decision based on his merit at work , politics , education etc . Attraction isn ' t a rational endevour people undertake . It ' s entirely about a feeling do i want to sleep with this person or not . There is no right and wrong answer , there is no correct way to approach it , there is no merit system every single person feels differently . If someone isn ' t attracted to you there is no correct way and his biased way , he just isn ' t and he can ' t force himself to be through a rational process like you can convince yourself to employ or vote for a person of say different color or race . Stop talking about attraction as if it is a rational action people make and they somehow choose not to make it with you , hence turning you into a victim . That ' s not how it works .