Are you sure its not just missing from the home screen ? What happens when you go to Settings Apps , is it in the list ? <| sep |> I just spent 100 on an 8 x 12 album . Words I never thought I ' d utter . <| sep |> Cloth nappies Baby diapers . Just translatin ' One question would be what learning preceded the rebuild , and while the site may now be technically different , what metrics show it is better converting ? A fiasco entrepreneurs love to engage in is random rebuilds . When you don ' t cite a list of flaws such as shopping cart abandonment , one tends to draw the conclusion a random rebuild will just be randomly better . Good Designers Redesign , Great Designers RealignI feel like I ' m creatively stunted when thinking of campaigns . You may be confusing just being clever with marketing skill . Hence the lack of tracking , metrics , specific problems falling under the rubric conversions , and so on . So , what ' s your value proposition or Unique Selling Proposition ? Just because you feel four competitors aren ' t enough to start competing against , you ' ll want to start now . Why choose you and not any of them ? Concentrate on continuing sales to existing customers , whether it be a subscription box business , upselling , cross selling , or so on . Your most expensive sale at least profit is that first one . You may consider cloth nappies that wear like iron and are good for years a boon to your finer sensibilities . Indulge them at your leisure after developing a back end business that plans for recurring revenue don ' t wait around for customers to get the idea they should do business with you again . And don ' t count on just barely scratching a living off single purchases and hope the whole country gets pregnant . The three million who aren ' t women may want to have a sit down discussion on some of the facts of life .