Yea , I think the penguin is better . <| sep |> To be honest , the fact that you are conscious of these questions means you are worlds beyond most people . I appreciate Noah ' s comments on how he views his customers . Seems to me that he views them as intelligent people that he is here to serve and as a consequence they give him money . In the small business world , relations and customer service are more important than price . I ' m not a business person by trade but I do make a point to shop small business when it has value . Typically that ' s when it comes to services like construction . Just keep in mind that if it ' s all about price to a customer , then you don ' t want them and they don ' t want you . Don ' t waste you time , because you could be out talking to someone that appreciates what you have to offer