The implied also is obvious to anyone who isn ' t looking for anything to get upset about . <| sep |> Dysphemisms are bad words that are used to convey meaning related to speaker ' s assessment of the object of speech and the emotional state of the speaker in relation to that object of speech . For example , in uttering clean up that , where the blank is completed with one of the following words pile , mess , garbage , crap , shit the speaker may be directing that the same things be cleaned up , but the choice of words isn ' t denoting different objects to clean but rather the assessment of them andor the emotional state of the speaker in relation to them . Because the listeners are used to attributing emotional freight to dysphemisms the words and phrases themselves can elicit such reactive emotions in the audience . Consequently , when in polite company we don ' t stir up emotions unnecessarily , even as mentions . In formal settings , say a courtroom , you wouldn ' t say the worst of the dysphemisms , even as a mention , unless it was important evidence . With respect to saying the nword on a news program , even as a mention , the argument would hinge on the balance between the audience ' s need to hear that word , and damage done by mentioning it . As we ' ve shown , it ' s possible to mention the nword without repeating the word itself .