I ' ve set up multiple marketing departments at different companies to manage their workflow within JIRA . The three biggest things I ' ve found are 1 Make sure the workflow is modeled after the handoffs . If one person has to do three different steps in serial , keep that as one status . When ready to handoff , get approvals , etc make that a new status . 2 Use the Kanban board . The Scrum boards and sprints work great for IT , but are not good for a workflow of marketing . The Kanban boards with custom swimlanes based on JQL searches e . g . due date , priority , etc will make it much more useful for the team . 3 Start simple and add to the workflow . If you start with a really complex workflow the adoption won ' t be as fast because of the complexity . Start simple and have weekly meetings with everyone involved to add to change the workflow . If the users know they only have to deal with something annoying for a week and have a voice in having it changed they ' ll be more interested in making it work exactly how they need it . Also all the items mentioned by ubrianala are great tips .