This is where the branding problem for the company really comes into play . It blows me away that for a company with WWE ' s brand awareness , the company ' s brand identity and target market are so vague . They want to hold onto the old male soap operatestosteronedriven core that they heavily targeted during the Attitude Era to great success . . . then they want to target families and young kids . . . and then let ' s bring women aboard too . . . and then to grow the company they ' ll go into international markets that they ' ve only had passing interactions with previously . It ' s a mess , there ' s no other way to say it . Even Apple and Coke who know who their bread and butter are , WWE seems to want to be everything to everyone . They ' re more interested in pushing madeup buzzwords like fantasy warfare and demon king than in figuring out why 15 years after the Attitude Era and 7 years after they went PG , sentiment around the product is awful and so many people still think of the company of as a scuzzy divebarquality enterprise .