It ' s probably because of the lightfromabove prior , which is that your brain normally assumes light is coming from the top of an image hence the name . It can also make footprints in the sand look like they ' re protruding 124 E f f e c t o f t h e l i g h t f r o m a b o v e p r i o r o n p e r c e ptionusingambiguousimages . png <| sep |> haha , that is awesome . Time to start a set <| sep |> Agreed , I was thinking of getting the Cover Up LP with the black friday discount and it still came out as 40 . <| sep |> Bypass the stores , revisit that laterLots and lots of boat enthusiasts are active in online communities regardless of if you are or not . You need to use targeted ads on social platforms I . E . Facebook , Instagram and run ads to appear on feeds of people following the biggest boating accounts . Also find online influencers and get them to talk about your product , whether that is again social media or a blog or both . Get the product on Amazon and let these online influences make a commission via the Amazon link they will show their audience . Do not underestimate the modern power of ecommerce . If there ' s anything else I can help with and explain better please ask