For me it ' s showing 60 fps on VLC . <| sep |> The brand is more than simply the visuals of the company . It also encompasses their intangibles their corporate culture , how their customers see them , their values and mission I know this sounds like a pile of buzzwords , but it ' s true . The value of a brand identity is worth a lot more than the hours it takes to render a logo . The signage will cost him THOUSANDS of dollars especially if he ' s including truck graphics on company vehicles . The logo could end up on storefronts , beer taps , bar signs , tshirts , etc etc . Some branding packages run into the 5 figures . You need to sit down with him and find out what his branding budget is and make sure you are compensated for the value of what you are providing him not simply your time .