Is my heart supposed to make crunching sound ? <| sep |> i also love unpacking ! putting things away . so satisfying <| sep |> I ' m guessing homophobes aren ' t going to see that message and say Gee , that ' s a message that I haven ' t seen before , I should totally change my ways ! Maybe so , but it is still worth reiterating to those people that they are in the minority and homophobia in a football setting will not be condoned . It sends the message that those beliefs are not welcome , and reinforces a commitment to the ideals of equality . The Premier League also reaches many countries where homophobia is the dominant culture . To expose those countries to the idea that other sexualities are okay is no small thing . It normalizes people who are frequently made out to be deviants and monsters . These campaigns won ' t influence the hardliners , but those aren ' t the people that need to change for a society to move forward . It ' s the moderates who suddenly ask themselves , wait , why do I hate these people ? As far as your general objection to political messages in sport , all I can say is that politics has always , and will always be tied to sport . You can ' t untangle them . To expect anything else is to set yourself up for disappointment .