He was Black Cop on CSI Miami once . Or maybe Black Corrections Officer , I can ' t quite remember . <| sep |> Well , I won ' t try and make a moral argument because that ' s really not the point of economics , we deal with what is , not what should be , hard to stress that too much but that didn ' t really work out for Shrekli , did it ? He certainly tried to raise the price , but when a competitor undercut him on the same product , that combined with the scandal and the unrelated embezzlement charges meant it really wasn ' t the right move for him . Economies are thankfully not structured to rely on the altruism or even lack of outright greed on the part of companies or investors . Whatever companies feel they are entitled to , doesn ' t matter . Whatever they think something should cost , doesn ' t matter . What matters is if they can sustainably charge such a price to consumers without losing all of their sales to an opportunistic competitor , greedy or altruistic or otherwise . There are certainly short periods of transition , but they are thankfully , well , short , and price competition is otherwise very observable in the economy . Apologies if that came off as patronising I have no idea how familiar you are with eco .