원서 신간 
 7 Macroeconomics , Global Edition , 7 / E 
 6 Operations Management , 1 e 
 ■ Operations Management , 1 e ■ Authors : Gerard Cachon , Christian Terwiesch ■ Pub Date : 2016 . 2 . 5 / Copyright : 2017 ■ Page 768 / McGraw - Hill International Edition ■ 정가 45 , 000 원 ■ ISBN : 9781259255441 
 Gerard Cachon : The Wharton School , University of Pennsylvania 
 Christian Terwiesch : The Wharton School , University of Pennsylvania 
 About the AuthorsPerface 
 ● McGraw - Hill Connect Operations Management . Connect Operations Management offers a number of powerful tools and features to make managing assignments easier , so you can spend more time teaching . Students can engage with their coursework anytime and anywhere , making the learning process more accessible and efficient . In short , Connect Operations Management facilitates student learning and optimizes your time and energies , enabling you to focus on course content , teaching , and student learning . Connect includes SmartBook with Learning Resources , Guided Examples , videos , and Interactive assignments . 
 ● Author quality The authors are world renowned scholars of operations management from a premier business school who have a solid track record of producing compelling , interesting and effective pedagogical materials . 
 ● Outstanding content The material delivers “ rigor and relevance ” while always focusing on “ real operations , real simple ” . content is timely in large part because this book will not be an updated version of a text written 20 - 30 years ago . ( Consider how much the world of operations has changed over the last 30 years , from the explosion of the Internet , the dominance of services and the rise of China . ) 
 ● Mobile technology The iPad and other tablets are revolutionizing how students access information . While obviously not giving up on the physical text , this book is written under the assumption that the tablet will become the primary mode of access . As such , information is provided in smaller , more decoupled chucks , but information is also provided with more interactive tools ( videos , apps , simulators , etc . ) 
 ● Pedagogical structure Cachon 1 e contains a simple overarching paradigm that motivates the book and connects its various concepts , tools and ideas into a cohesive whole . As such , the book becomes much more than the sum of its parts – chapters are grouped into modules , and modules are linked to a useful high level framework for managers that leave the reader with a sense of completeness . 
 ● Versioned chapters The 1 st edition is divided into modules and each module has multiple chapters . The first chapter in each module is written without any technical math . The goal of this chapter is to provide the major ideas contained within the module in a manner accessible to anyone , from a busy CEO , to an undergraduate student who knows nothing about statistics or balance sheets . The remaining chapters within each module include the math tools that are the focus of many exam questions . Furthermore , the complexity of math increases as the reader advances through the book . For example , knowledge of statistics is needed only in the later modules . 
 5 Financial Accounting , 4 th Edition 
 ■ Financial Accounting , 4 th Edition ■ Authors : J . David Spiceland , Wayne M Thomas , Don Herrmann ■ Pub Date : 2015 . 11 . 10 / Copyright : 2016 ■ 752 Page / McGraw - Hill International Edition ■ 정가 43 , 000 원 ■ ISBN : 978 - 1 - 259 - 25111 - 5 
 J . David SpicelandDavid Spiceland is professor of accounting at the University of Memphis , where he teaches intermediate accounting and other financial accounting courses at the undergraduate and master ' s levels . He received his BS degree in finance from the University of Tennessee , his MBA from Southern Illinois University , and his PhD in accounting from the University of Arkansas . 
 Wayne ThomasWayne Thomas is the John T . Steed Chair in Accounting at the University of Oklahoma , where he teaches Introductory Financial Accounting to nearly 600 students per year . He received his bachelor ’ s degree in accounting from Southwestern Oklahoma State University , and his master ’ s and PhD in accounting from Oklahoma State University . 
 Don HerrmannDon Herrmann is the Arthur Andersen Professor of Accounting at Oklahoma State University where he teaches financial accounting , intermediate accounting , and a doctoral - level course in financial accounting research . He received his bachelor ’ s degree in business from John Brown University , his master ’ s degree in accounting from Kansas State University , and his PhD in accounting from Oklahoma State University . 
 ■ About the bookDon ’ t you love those moments in your course when students are fully engaged ? When the “ Aha ! ” revelations are bursting like fireworks ? David Spiceland , Wayne Thomas , and Don Herrmann have developed a unique set of materials based directly on their collective years in the classroom . They ’ ve brought together best practices like highlighting Common Mistakes , offering frequent Let ’ s Review exercises , integrating the course with a running Continuing Problem , demonstrating the relevance of the course with real - world companies and decision analysis , and communicating it all in a student - friendly conversational writing style . After the proven success of the first three editions of Financial Accounting , we are confident that the fourth edition will not only motivate , engage , and challenge students ― it will illuminate the financial accounting course like never before . 
 ■ Table of ContentsChapter 1 : A Framework for Financial Accounting 
 ■ New features ● McGraw - Hill Connect Accounting features available for Spiceland , Financial Accounting 4 e include : 
 ● Insight provides instructors with a visual analytics dashboard that allows them to provide meaningful guidance to students . ● Redesigned SmartBook , the most widely used intelligent adaptive learning resource . It is still the first and only adaptive reading experience available today . SmartBook personalizes content for each student in a continuously adapting and engaging reading experience . Students are more likely to master and retain important concepts , coming to class better prepared , and are more likely to retain knowledge , stay in class and get better grades . 
 4 Fundamentals of Investing , International Edition , 12 / E 
 3 Strategic Management : Concepts , 15 e ( Global edition ) 
 ■ Strategic Management : Concepts , 15 e ( Global edition ) ■ Authors : Fred R . David ( Francis Marion University ) Forest R . David 공저 ■ Pub Date : 2014 . 1 . 23 / Copyright : 2015 ■ 430 Page / Pearson Education ■ 정가 38 , 000 원 ■ ISBN : 978 - 1292016801 
 1 . Strategic Management Essentials THE COHESION CASE : ADIDAS GROUP - 2013 
 Appendix 1 Guidelines for Case Analysis GlossaryName IndexSubject Index 
 2 Strategic Management : Concepts and Cases , 15 e ( Global edition ) 
 ■ Strategic Management : Concepts and Cases , 15 e ( Global edition ) ■ Authors : Fred R . David ( Francis Marion University ) Forest R . David 공저 ■ Pub Date : 2014 . 1 . 18 / Copyright : 2015 ■ 686 Page / Pearson Education ■ 정가 40 , 000 원 ■ ISBN : 978 - 1292016894 
 1 Financial Management : Core Concepts , 3 e ( Global edition )