As has been previously stated , shirt sales don ' t generate the amount of revenue as people claim to be . Also , clubs only get a percentage of revenue whereas the manufacturer get the majority . So as far as the executive suite is concerned , the fewer English players the better . English CB Stones went for 50 million and we got a World Cup winner who featured in the final for 15 million less in the same window . Sterling went for 50 million as well . English players are overrated and expensive . Some of the most promising English players have stopped developing after the age of 20 , thus the problem of early bloomer also persist . And England hasn ' t produced worldclass talent as frequently as Germany , Italy and France . English talent producing ability are at the same level of Portugal , Belgium and Netherlands . Even the World Cup winning squad didn ' t win it by playing attractive football .