Minnesota got 10 , 000 lakes though . We would have even more if we used Wisconsin ' s weak definition of a lake . The whole Midwest would be pretty decent . <| sep |> Well , this is one theory one could have . But I doubt this would be very profitable in the long run a highly engaged player is likely to produce several orders of magnitude more revenue than a casual one , at negligible increase in service costs . I haven ' t seen their spreadsheets , but would be surprised if it was economically smart to set things up in a way that did not retain serious players they need casuals , but they also need those casuals to convert to serious players at a fairly significant rate in order to stay profitable over the long haul . I ' m not sure that they won ' t do that , BTW . Which is to say that I think your theory is simplistic and unlikely to be entirely correct . But we shall see .