There are also reports that Trump will ask the Federal Government to pay to license his name . He is reported to have said Trump brand is super hot right now . It ' s such a great brand . America should be proud to pay for this brand . . He is reportedly negotiating for the trademarking of the title President Trump and The Trump White House . Inside sources say he has offered the Federal Government an 8 year trademark license deal , but would be willing to settle for 4 , with a possible extension . Trump is reportedly planning to rebrand Air Force One as Air Force Trump for a multimillion dollar license fee , with a separate merchandising and clothinghat deal on the cards . <| sep |> Then explained what caused it ?