Awesome , thanks a bunch ! <| sep |> Beautifully put my friend . <| sep |> No . No one would do that . <| sep |> As with most analogies , these examples don ' t hold up to a closer inspection . The diamond market is the perfect storm of marketing and control over supply . Take granite countertops , for instance . We aren ' t constantly bombarded with advertising , telling us that the way to show our true love is by purchasing authentic granite for our special lady . Furthermore , in every example that you ' ve come up with , the differences are readily obvious . A diamond is tiny you literally can ' t tell the difference without a magnifying glass . Every audience member of a concert , however , can immediately hear the difference between the live music and the album . A painting has a look , texture and smell that a digital photograph can ' t copy . But a small , sparkly stone ? No one but the jeweler can even tell the difference . As for circle jerks . well , a circle jerk is just a bunch of people who share an opinion . A year ago , a large portion of the population thought that Donald Trump supporters were just in a circle jerk . 150 years ago , there was a circle jerk about making slavery illegal . This particular circle jerk is just stating the truth diamonds have very little inherent value . The entire rating system is just pure fiction . As an analogy , suppose that I showed you three identical cars . One is priced $ 20 , 000 higher than the others . ' Why is this one higher ? ' I ask . ' Oh , ' you reply , ' that one has a beautiful paint job . It ' s flawless . See the reflection ? See the perfect sheen ? And not a single molecule of overspray . Yeah , ok . sure . Whatever . So what if one truck has a perfect paintjob ? I ' m not paying $ 20 , 000 extra for a truck that looks every bit as shiny and new as the one sitting next to it , no matter how perfect that paintjob might be . Mind you , I ' m not saying that the paintjobs are identical I ' m just saying there ' s no purpose to getting a perfect paintjob if they both look identical to the naked eye . So , which is the circle jerk ? Is it a group of people who acknowledge the history of the diamond market and recognize how a clever marketing campaign changed everything ? Or is it someone who willingly accepts the narrative presented by this industry and never questions its truth ? Diamonds have great worth because people think they have great worth at this moment in history . This has not always been the case . Compare diamonds to a precious metal like gold or platinum . Historically speaking , you can go back thousands of years , to most any culture on Earth , and you ' ll see that gold is highly valued . Diamonds ? Not so much . Just a shiny rock . The market will crash . Just as many other fads in history , this one will fall by the wayside .