ASUS ' customer service is pretty terrible so MSI probably . Just look for the features you need at a price you want . Also I believe the Cryorig H 7 is pretty great and it ' s only about $ 35 . This is a good build and obviously the case can be swapped for anything you want . PCPartPicker part list Price breakdown by merchantTypeItemPriceCPU Intel Core i 56600 K 3 . 5 GHz QuadCore Processorcpubx 80662 i 56600 k $ 219 . 99 NCIX US CPU Cooler CRYORIG H 7 49 . 0 CFM CPU Coolercpucoolerh 7 $ 34 . 99 Newegg Marketplace Motherboard MSI Z 170 A PRO ATX LGA 1151 Motherboardmotherboardz 170 apro $ 74 . 99 Newegg Memory G . Skill Ripjaws V Series 16 GB 2 x 8 GB DDR 42400 Memorymemoryf 42400 c 15 d 16 gvr $ 74 . 99 Newegg Storage Samsung 850 EVOSeries 250 GB 2 . 5 Solid State Driveinternalharddrivemz 75 e 250 bam $ 79 . 99 BH Storage Seagate Barracuda 1 TB 3 . 5 7200 RPM Internal Hard Driveinternalharddrivest 1000 dm 003 $ 48 . 89 OutletPC Video Card Gigabyte GeForce GTX 1060 6 GB 6 GB WINDFORCE OC 6 G Video Cardgeforcegtx 10606 gbwindforceoc 6 gvideocardgvn 1060 wf 2 oc 6 gd $ 234 . 99 Newegg Case Corsair SPEC 03 Red ATX Mid Tower Casecasecc 9011052 ww $ 33 . 99 Newegg Power Supply EVGA 750 W 80 Bronze Certified SemiModular ATX Power Supplypowersupply 110 b 20750 vr $ 49 . 99 Newegg Prices include shipping , taxes , rebates , and discounts Total before mailin rebates $ 917 . 81 Mailin rebates $ 65 . 00 Total $ 852 . 81 Generated by 20161124 2213 EST 0500