Pomade works but I ' d avoid Old Spice and use something that uses a little bit better of ingredients , like Sauvetico or American Crew . Old Spice is dirt cheap and in general tends to use very inexpensive ingredients in order to keep the price low and as such you might find it causes more dryness or damage then a slightly higher quality product . As far as putting pomade in the beard , you definitely feel it . It is noticeable all day long , especially when talking and I generally avoid it in favour of balms which you can ' t feel . I use it on occasion to tame my curly , dry beard if I ' m going somewhere where I want a really sculpted beard like a job interview or date but day to day I avoid it . You can also use fiber or forming cream , but I ' d stick with the softer stuff like a more waxy balm 1740 or grave before shave are two of them to avoid the stiffness and stickiness . Supposedly fellow barbers texture paste is very beard friendly and will hold well without feeling stiff or sticky but I ' ve yet to try it