Okay , so basically we established that harm only may come if people act on this information and get harmed because they bought into it . Just repeating the same thing so that I am sure that we are on the same page . So basically if he says that he is Mike Jagger and gets free entrance to the bar and lavish attention from the fairer sex then . It ' s not like now he has to return this bear and flings to Jagger , but I would assume that people in general are gonna be pissed for they paid in their resourcestime and bear , let ' s say they where misguided that they received a company of the original Jagger . Which would this case fall ? Like in general I don ' t like the idea of a person pretending to be me . Many people don ' t like also . My main desire is to understand how to name that and if it ' s part of natural lawnap . I know that libel is part of the common law . In a truly freed market reputation tracking agents will exist , rather like a credit reporting agency . They will compete , and from this you should be able to gather a reasonable reputation score including attribution . So in that sense a tracking agency is preserving this thingmay be it is not a right which is desirable for people to have in some quasi ownership to be able to prove that I did that and I did not do that . There is some reason why people want their achievements to be attributed to them . They don ' t want to be attributed socially unacceptable behavior they did , true , but the problem here is still only if its miss attribution or label . Although I would neither want to be lied into being better then I am , because it ' s going to harm me when it ' s proved that I am not so good .