If they wanted to do that they would have just backed ROX . <| sep |> Correct me if I ' m wrong , but isn ' t the very premise of a ' lucky ' banner that it ' s always half price ? I can deal without OK and Luneth not being in the banner but if this is a mistake on the cost I may wait for my pull . <| sep |> It said it expired but still worked for me ! <| sep |> Okay . I ' ve got 8 eggs waiting for you whenever you ' re ready . <| sep |> It ' s a matter of intention . But don ' t take it from me , take it from a successful fake news a u t h o r f i n d s t h e h e a d o f a c o v e r t f a k e n e w s o perationinthesuburbsColer is a softspoken 40 yearold with a wife and two kids . He says he got into fake news around 2013 to highlight the extremism of the white nationalist altright . The whole idea from the start was to build a site that could kind of infiltrate the echo chambers of the altright , publish blatantly or fictional stories and then be able to publicly denounce those stories and point out the fact that they were fiction , Coler says . He was amazed at how quickly fake news could spread and how easily people believe it . He wrote one fake story for NationalReport . net about how customers in Colorado marijuana shops were using food stamps to buy pot . During the runup to the presidential election , fake news really took off . It was just anybody with a blog can get on there and find a big , huge Facebook group of kind of rabid Trump supporters just waiting to eat up this red meat that they ' re about to get served , Coler says . It caused an explosion in the number of sites . I mean , my gosh , the number of just fake accounts on Facebook exploded during the Trump election . Coler says his writers have tried to write fake news for liberals but they just never take the bait . Coler ' s company , Disinfomedia , owns many faux news sites he won ' t say how many . But he says his is one of the biggest fakenews businesses out there , which makes him a sort of godfather of the industry . And as the stories spread , Coler makes money from the ads on his websites . He wouldn ' t give exact figures , but he says stories about other fakenews proprietors making between $ 10 , 000 and $ 30 , 000 a month apply to him . Coler fits into a pattern of other faux news sites that make good money , especially by targeting Trump supporters . However , Coler insists this is not about money . It ' s about showing how easily fake news spreads . And fake news spread wide and far before the election . When I pointed out to Coler that the money gave him a lot of incentive to keep doing it regardless of the impact , he admitted that was correct . Coler says he has tried to shine a light on the problem of fake news . He has spoken to the media about it . But those organizations didn ' t know who he actually was . He gave them a fake name Allen Montgomery . Coler , a registered Democrat , says he has no regrets about his fake news empire . He doesn ' t think fake news swayed the election . There are many factors as to why Trump won that don ' t involve fake news , he says . As much as I like Hillary , she was a poor candidate . She brought in a lot of baggage . From this , there are a number of differences between typical propaganda and fake news that warrant mentioning most notably , in propaganda , the goal is to sway the view of the audience , whereas in fake news , the goal is to make the stupidity of the audience transparent to everyone else . At least , this is what Coler tells himself . I ' d say effective propaganda is a lot more difficult to pull off than fake news , since the goal is to influence the beliefs of a majority of citizens , not exploit the ignorance of a smaller demographic . Yes , a lot of people just read the headlines , but that hardly means everyone does . Fake news is easy to discern as bullshit if you actually read the story and aren ' t delusional . So there are definite limits to what can be accomplished with it . Propaganda is much more subtle it ' s the filter through which we see history , and affects us all to at least some extent .