Genesis eyeing luxury car market in Middle East SEOUL , April 5 ( Yonhap ) -- Hyundai Motor Co . is eyeing opportunities to expand into the Middle Eastern luxury car market by showcasing its luxury Genesis sedans at a local conference , the company said Wednesday . Hyundai will provide four G 90 top - of - the - line full - size sedans and another four G 80 executive cars as official vehicles for the Conde Nast International Luxury Conference 2017 to be held in Muscat , Oman from this week , a company spokesman said . Conde Nast International , a London - based fashion magazine , is holding the two - day gathering that ends Thursday , so business leaders in the luxury and fashion industries as well as those in media can discuss current trends and ways to meet changing customer demand . Hyundai officially sponsored the same conference when it was held in Seoul last year by offering its Genesis sedans to transport big - name attendees of the event . As the Middle East is a big potential market for Hyundai , it plans to continue to promote its luxury vehicles through global events and other channels , the carmaker said . In recent years , Hyundai has launched the luxury sedan , which carries an independent nameplate , in the United States , Canada , Russia and the Middle East . kyongae . choi @ yna . co . kr ( END )