Do you think that if ABC received money for commercials from Sunny D that episodes of Gotham would start featuring exclusively drinking Sunny D instead of alcohol ? You make content people want to see and advertisers buy time slots for running adverts for their product to the demographics that watch that program . The Conservatives have been pushing CBC to go online and become more global and offer a platform like Netflix or BBC . That means like the BBC the CBC can not only produce programming people want to watch , but also make a profit . The reason why BBC has so much content and can export British culture to the world is NOT because England funds the BBC so much , it is because the BBC is profitable on its own . CBC isn ' t quite ready to be raped of all federal funding like BBC was . But it is all necessary baby steps .