I been playing Melee on my laptop at our family ' s gathering . Thinking about it isn ' t enough for me . I sacred combo ' d my 7 year old cousin . <| sep |> If you don ' t remember the turnbyturn specifics , that ' s fine , but you absolutely should remember the reasoning . Like , you know that you put Feat ' s automation to 9 . 0 early in the game because reduction in variable costs and Feat ' s a good candidate for that investment because slow RD requirement , high plant utilizationYour analysis on Feat sales probably isn ' t right . You don ' t great have positioning on Feat . Most of your competitors have better sizeperformance and age and you don ' t stand out in awareness or accessibility . The reason you sold a lot and had an excellent CSS because you blew them away on price . From this you learned the value of driving down variable costs and maintaining prices to protect contribution margin , increasing promotion sales budgets to increase sales , especially in bigger and more profitable segmentsproducts , and how to recover from early RD mistakes . FistFist is a good Traditional product with terrible automation and pricing . The range is 18 . 5028 . 50 but you priced it at 33 , destroying literally 90 % of the Traditional demand . Lower the price to $ 28 for Round 4 and watch sales increase 10 fold . Unfortunately , with your 2 . 0 automation , your marginal 2 nd shift labour costs are over $ 15 so your marginal production costs are nearly $ 27 , which is unacceptable for a product in that price range . You need to get automation up fast . Your age and position is set up well to simply wait and not do anything on RD for a turn . The only awkward part is that you will need to do some quick RD in round 5 , but by then you ' ll have much higher automation and RD will be slower . You ' re stuck between potentially doing toofast RD now that will either harmfully youthen your product andor take it pretty far away from the ideal spot , or doing tooslow RD later that will let it drift down andor harmfully age it . FastFast would ' ve been a great Traditional product , but the MTBF was 2000 outside the range , killing 40 % of traditional demand . Also , its automation is too low and you need to max that out immediately . It looks like you ' re positioning it into the Low End and it ' s pretty well setup to just let it drift down . Unfortunately though , in the short term your age , positioning , and MTBF are all going to suck so your customers will be extrasensitive on price until you drift and age enough to buttress your price value with other forms of value . FearFear is a mediocre highend product the MTBF is perfect , the age is fine but could be half a year younger with better RD timings , and the positioning is behind . You appear to be doing a big RD project , but I can ' t see where it ' s going . The pricing is bad you sacrificed 20 % of demand by letting it fall $ 1 . 00 out of the range . Awareness and Accessibility are poor , but it might be rational to not overinvest there in the short term given the other problems with the problem . 2 . 0 Automation is too low . Given that you cannot do any research this year or next and has low capacity relative to potential demand , it ' s an excellent automation candidate can safely increase it to 6 . 0 without TQM , 9 . 7 with TQM . FoamThis is very poorly positioned . You appear to be doing a major repositioning . Similar comments on Promotion , Sales , and Automation . FumeThis is also poorly positioned . The price is outside the range . MTBF should be at the max of the range . Similar comments on Promotion Sales , and Automation .