batra probably worst on our side , but ginter was terrible at playing them onside <| sep |> It seems like a lot of money for a novelty lamp , but the price also reflects the innovation in the idea . The designer of this lamp spent years in education probably and more years after that just tinkering with shit definitely . Then one day heshe noticed a light and shadow pattern on something else , maybe in an entirely different context , and thought , Cool . I wonder if that could be a thing ? And then heshe spent more time tinkering with more shit , folding paper , and cardboard , experimenting with materials until they got to a working prototype . And maybe they handed the design off to a product illustrator , or maybe they did their own set of orthographic drawings and 3 D renderings , and then specified materials , and pulled all the things together that would tell a manufacturer how to make that thing . And then they , or someone else on their team , worked with a manufacturer to get the lamp made , and then the lamp got made , and then put on a boat in China and months later the product arrived in a box , and the designer got to see an idea become fully realised into a product . And that part , seeing your ideas made real , well , it ' s pretty damn cool , but you can ' t buy groceries with that feeling . Or pay your mortgage . The point here is not that $ 300 for an antler lamp is a bargain . It ' s that it ' s awesome we live in a world where someone can see the play of light and shadow in some unrelated context , and think , Cool . I ' m going to make that a thing . And then do it . And then get paid .