Typically , I figure most people spend one hour per day , 5 days a week doing social media outreach of some kind , over the course of one full year . I figure 5 total hours a week , x 50 weeks , or 250 hours total . Add in an additional 40 hours for the KS page , and the video and press release . If you did a website , add minimum 20 hours . That puts you at 310 . I generally think it ' s somewhere in the 500 hours range when you include development time , testing , materials sourcing , phone calls , and more . The average hourly wage in America is $ 25 hr . So , basically , you are spending $ 12 , 500 USD in labor . Add in the materials to build this prototype , tools , etc , and you add another $ 2 , 000 . If you hired a videographer to make your video , another $ 2 , 000 at least . I would estimate that you are probably in the hole about $ 20 , 000 USD . In many cases , it ' s probably closer to $ 40 , 000 and that ' s just to get to the Launch Date . that ' s a big chunk to get back to be profitable .