I usually think about cases such as process mining where for example , you take the process of applying for a loan and see where the whole process can be optimized . An actionable insight from such a process might be that the administration takes too long and that might result in the implementation of a different management information system or whatever . Or , with another example , you might decide to quantify a client ' s quality of the internet visualizing outages and combine this data with , for example , happiness enquiries . The actionable insight that might come out of this , might be to improve the infrastructure on certain locations where customers are not happy with the internet quality . <| sep |> Thank you , I just needed someone to tell me it ' s stupid haha