Yeah I photochopped this image some time ago because I was startled at a grocery store when I saw the new wrapper . That wrapper is from the 1980 ' s to early 90 ' s so if you ' re younger you probably wouldn ' t recognize it at all . About half of my facebook friends remember it the same way , and the other half didn ' t pay enough attention to care . Nobody has yet said my image looks wrong . As someone else pointed out , each bar inside was embossed with the logo , making it a perfect place to split them in half . Even the back story has changed . Back in the day they said the name came from KitCat clubs from like 300 years ago , in honor of some kind of tasty KitKat pie I don ' t remember the details of . Today the company themselves say No one is sure where the name KitKat came and only vaguely reference the clubs as maybe inspiring the name . So as a kid I learned a product history that didn ' t exist ? Yeah , I don ' t think so .