. the Doctor of Thuganomics was John ' s organic heel turn , and he also converted into a WHITE HOT babyface to face Bork with the rapper stuff . Stop saying John was never a heel , or he wasn ' t supremely over when he first made the conversion back to babyface . Tired of the misinformation . John Cena comes in to fight Kurt as white meat babyface with Ruthless Aggression stays white meat until Halloween episode ' 02 of Smackdown where he had a rapper costume . Becomes bad rapper heel who actually gets over but is usually fed to over babyfaces . Gets injured by Brock , releases a few vids telling everyone he is going to pay Brock back , converts to babyface , again , and gets heavily over in the process . John Cena was a heel , a midcard heel . John Cena got over both organically as a heel and face , then got over pushed . Everyone pretty much was loving Cena up until Super Cena was born .