I wasn ' t joking at all . I understand that reducing conflict was their primary goal with this increased focus . I don ' t agree with the decision . I don ' t consider Brown ' s celebration Or most of the others that are getting flags this year to be taunting . They are just positive expressions of celebration by the team that just accomplished a score . This isn ' t about taunting as much as it is about where the line is drawn on things that the opponent might consider to be taunting . I agree that taunting is one aspect that needs to be considered when trying to reduce extracurricular conflict , but the primary focus should be on penalizing negative actions , not positive ones . Penalizing genuine expressions of joy that clearly aren ' t intended to taunt anyone just erodes the spirit of the game , in my opinion .